A data profile of the people who buy, follow and care about Midi Libre in France — modelled from more than twelve digital signal sources. Midi Libre has an estimated audience of 7,405,059 people in France.
The average Midi Libre fan in France is 42.7 years old, more female, and lives primarily in Occitanie.
The audience is concentrated in Occitanie, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Clothing, Consumer electronics, Broadcast journalism, with strongest over-indexing on Clothing (6.27× the country average).
Demographically, the Midi Libre audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Midi Libre fan in France is more female, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Clothing.
The key figures that characterise the Midi Libre profile in France.
57.4% are female, 42.6% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 42.7 |
| Estimated audience size | 7,405,059 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Midi Libre audience comes from France.
| Country | Share |
|---|---|
| France | 95.3% |
| Spain | 1.2% |
| Belgium | 0.8% |
Where the Midi Libre audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Occitanie | ~4.5M | 9.57× | |
| 02 | Provence-Alpes-Côte d'Azur | ~400K | 0.77× | |
| 03 | Auvergne-Rhône-Alpes | ~600K | 0.70× | |
| 04 | Nouvelle-Aquitaine | ~200K | 0.31× | |
| 05 | Corsica | ~10K | 0.30× | |
| 06 | Île-de-France | ~400K | 0.27× | |
| 07 | Bourgogne-Franche-Comté | ~80K | 0.25× | |
| 08 | Centre-Val de Loire | ~50K | 0.18× | |
| 09 | Grand Est | ~100K | 0.17× | |
| 10 | Brittany | ~60K | 0.17× | |
| 11 | Pays de la Loire | ~70K | 0.16× | |
| 12 | Normandy | ~50K | 0.15× | |
| 13 | Hauts-de-France | ~80K | 0.11× |
The strongest cross-interests of the Midi Libre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Mail Celebrity | News | 60.23× | ||
| 02 | Novi Sad | Travel & Leisure | 38.31× | ||
| 03 | Broadcast journalism | Movies & TV | 32.35× | ||
| 04 | El Khabar | News | 16.97× | ||
| 05 | Public sector | Business & Career | 16.04× | ||
| 06 | Government | Politics & Society | 13.65× | ||
| 07 | News broadcasting | Business & Career | 7.32× | ||
| 08 | Clothing | Fashion & Accessoires | 6.27× | ||
| 09 | Consumer electronics | Technology & Electronics | 6.27× | ||
| 10 | Electronic funds transfer | Business & Career | 5.18× | ||
| 11 | Design | Home & Garden | 5.03× | ||
| 12 | Online newspaper | News | 5.00× | ||
| 13 | Fitness and wellness | Sports | 3.80× | ||
| 14 | Nice Matin | News | 3.71× | ||
| 15 | Ouest France | News | 3.58× | ||
| 16 | Canada | Travel & Leisure | 3.28× | ||
| 17 | Shopping and fashion | Shopping | 3.19× | ||
| 18 | Beverages | Food & Beverages | 2.79× | ||
| 19 | Sports and outdoors | Sports | 2.45× | ||
| 20 | Movies | Movies & TV | 2.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.44× | |
| Community Orientation | OPEN | 2.83× | |
| Individualism | JOY | 2.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.26× | |
| Extroversion | THRILL | 1.26× | |
| Creativity | OPEN | 1.29× |
Midi Libre has an estimated audience of 7,405,059 people in France, concentrated in Occitanie and Auvergne-Rhône-Alpes.
57.4% of Midi Libre fans are female, 42.6% are male, with an average age of 42.7 years.
Midi Libre fans show strongest brand affinity for Clothing (6.27×), Consumer electronics (6.27×), and Broadcast journalism (32.35×) over the country average.
Midi Libre fans in France are most concentrated in Occitanie (reach ~4.5M), Auvergne-Rhône-Alpes (reach ~600K), and Provence-Alpes-Côte d'Azur (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Midi Libre itself, the audience over-indexes on Consumer electronics (6.27×), Broadcast journalism (32.35×), Design (5.03×), and Fitness and wellness (3.8×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Midi Libre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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