Midi Libre Audience in France
Midi Libre has an estimated audience of 7,555,912 people in France. 57.4% are female, 42.6% are male, average age 42.7. Top regions: Occitanie, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Clothing, Consumer electronics, Broadcast journalism, Design, Fitness and wellness.
The average Midi Libre fan in France is 42.7 years old, more female, and lives primarily in Occitanie. The audience is concentrated in Occitanie, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Clothing, Consumer electronics, Broadcast journalism, with strongest over-indexing on Clothing (6.27× the country average). Demographically, the Midi Libre audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of Midi Libre
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 42.7 |
| Estimated audience size | 7,555,912 |
Audience persona
The typical Midi Libre fan in France is more female, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Clothing.
Midi Libre fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Occitanie | ~4.5M | 9.57× |
| Auvergne-Rhône-Alpes | ~600K | 0.7× |
| Provence-Alpes-Côte d'Azur | ~400K | 0.77× |
| Île-de-France | ~400K | 0.27× |
| Nouvelle-Aquitaine | ~200K | 0.31× |
| Grand Est | ~100K | 0.17× |
| Bourgogne-Franche-Comté | ~80K | 0.25× |
| Hauts-de-France | ~80K | 0.11× |
| Pays de la Loire | ~70K | 0.16× |
| Brittany | ~60K | 0.17× |
| Normandy | ~50K | 0.15× |
| Centre-Val de Loire | ~50K | 0.18× |
| Corsica | ~10K | 0.3× |
Top brand affinities of Midi Libre fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Clothing | 6.27× | Fashion & Accessoires |
| Consumer electronics | 6.27× | Technology & Electronics |
| Broadcast journalism | 32.35× | Movies & TV |
| Design | 5.03× | Home & Garden |
| Fitness and wellness | 3.8× | Sports |
| Ouest France | 3.58× | News |
| Government | 13.65× | Politics & Society |
| News broadcasting | 7.32× | Business & Career |
| Shopping and fashion | 3.19× | Shopping |
| Novi Sad | 38.31× | Travel & Leisure |
| Electronic funds transfer | 5.18× | Business & Career |
| Beverages | 2.79× | Food & Beverages |
| Sports and outdoors | 2.45× | Sports |
| Public sector | 16.04× | Business & Career |
| Nice Matin | 3.71× | News |
| Canada | 3.28× | Travel & Leisure |
| El Khabar | 16.97× | News |
| Online newspaper | 5× | News |
| Daily Mail Celebrity | 60.23× | News |
| Movies | 2.12× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.44 |
| Community Orientation | OPEN | 2.83 |
| Individualism | JOY | 2.71 |
| Need for Security | CONSERVATISM | 2.54 |
| Early Adopter Mentality | POWER | 2.3 |
| Career Orientation | POWER | 2.26 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 95.4% |
| Spain | 1.1% |
| Belgium | 0.8% |
See Midi Libre audiences in other countries
More Newspaper audiences in France
- Ouest France (31,177,608)
- Le Monde (15,672,120)
- Le Parisien (14,655,751)
- Le Figaro (14,635,258)
- Ouest-France (13,218,145)
Frequently asked questions
How many fans does Midi Libre have in France?
Midi Libre has an estimated audience of 7,555,912 people in France, concentrated in Occitanie and Auvergne-Rhône-Alpes.
What is the gender split and age of Midi Libre fans?
57.4% of Midi Libre fans are female, 42.6% are male, with an average age of 42.7 years.
Which brands do Midi Libre fans like most?
Midi Libre fans show strongest brand affinity for Clothing (6.27×), Consumer electronics (6.27×), and Broadcast journalism (32.35×) over the country average.
Where do Midi Libre fans live in France?
Midi Libre fans in France are most concentrated in Occitanie (reach ~4.5M), Auvergne-Rhône-Alpes (reach ~600K), and Provence-Alpes-Côte d'Azur (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Midi Libre fans also like?
Beyond Midi Libre itself, the audience over-indexes on Consumer electronics (6.27×), Broadcast journalism (32.35×), Design (5.03×), and Fitness and wellness (3.8×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Midi Libre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.