A data profile of the people who buy, follow and care about Movies in France — modelled from more than twelve digital signal sources. Movies has an estimated audience of 27,519,879 people in France.
The average Movies fan in France is 41.0 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Grand Est.
Top brand affinities include Panties, Eyelid, West Side Story (film), with strongest over-indexing on Panties (1.76× the country average).
Demographically, the Movies audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 13 regions tracked by Rascasse.
The typical Movies fan in France is balanced, around 41.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Panties.
The key figures that characterise the Movies profile in France.
52.6% are female, 47.4% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 41.0 |
| Estimated audience size | 27,519,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Movies audience comes from France.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.6% |
| India | 5.9% |
Where the Movies audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~4.5M | 2.42× | |
| 02 | Île-de-France | ~9M | 1.82× | |
| 03 | Grand Est | ~3M | 1.36× | |
| 04 | Centre-Val de Loire | ~1M | 0.98× | |
| 05 | Provence-Alpes-Côte d'Azur | ~2M | 0.96× | |
| 06 | Auvergne-Rhône-Alpes | ~2.5M | 0.81× | |
| 07 | Occitanie | ~2M | 0.81× | |
| 08 | Normandy | ~1M | 0.80× | |
| 09 | Corsica | ~100K | 0.79× | |
| 10 | Pays de la Loire | ~1M | 0.72× | |
| 11 | Bourgogne-Franche-Comté | ~800K | 0.69× | |
| 12 | Brittany | ~900K | 0.68× | |
| 13 | Nouvelle-Aquitaine | ~1.5M | 0.64× |
The strongest cross-interests of the Movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyelid | Beauty & Wellness | 2.37× | ||
| 02 | CorePower Yoga | Sports | 1.99× | ||
| 03 | West Side Story (film) | Movies & TV | 1.85× | ||
| 04 | Panties | Fashion & Accessoires | 1.76× | ||
| 05 | Jabong.com | Fashion & Accessoires | 1.60× | ||
| 06 | Shopaholic | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.92× | |
| DIY Mentality | THRILL | 0.91× | |
| Family Orientation | CONSERVATISM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.63× | |
| Community Orientation | OPEN | 0.63× | |
| Individualism | JOY | 0.63× |
Movies has an estimated audience of 27,519,879 people in France, concentrated in Île-de-France and Hauts-de-France.
52.6% of Movies fans are female, 47.4% are male, with an average age of 41.0 years.
Movies fans show strongest brand affinity for Panties (1.76×), Eyelid (2.37×), and West Side Story (film) (1.85×) over the country average.
Movies fans in France are most concentrated in Île-de-France (reach ~9M), Hauts-de-France (reach ~4.5M), and Grand Est (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Movies itself, the audience over-indexes on Eyelid (2.37×), West Side Story (film) (1.85×), Shopaholic (1.56×), and CorePower Yoga (1.99×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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