Movies Audience in France
Movies has an estimated audience of 27,519,879 people in France. 52.6% are female, 47.4% are male, average age 41.0. Top regions: Île-de-France, Hauts-de-France, Grand Est. Top brand affinities: Panties, Eyelid, West Side Story (film), Shopaholic, CorePower Yoga.
The average Movies fan in France is 41.0 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Grand Est. Top brand affinities include Panties, Eyelid, West Side Story (film), with strongest over-indexing on Panties (1.76× the country average). Demographically, the Movies audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Urban Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 13 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of Movies fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 41.0 |
| Estimated audience size | 27,519,879 |
Audience persona
The typical Movies fan in France is balanced, around 41.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Panties.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 9,014,495 | 1.83× |
| Hauts-de-France | 4,500,000 | 2.46× |
| Grand Est | 3,072,428 | 1.38× |
| Auvergne-Rhône-Alpes | 2,588,622 | 0.8× |
| Provence-Alpes-Côte d'Azur | 1,961,112 | 0.96× |
| Occitanie | 1,883,593 | 0.79× |
| Nouvelle-Aquitaine | 1,488,133 | 0.61× |
| Pays de la Loire | 1,046,379 | 0.68× |
| Normandy | 1,039,735 | 0.78× |
| Centre-Val de Loire | 1,018,031 | 0.98× |
| Brittany | 852,596 | 0.63× |
| Bourgogne-Franche-Comté | 700,693 | 0.63× |
| Corsica | 62,799 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Panties | 1.76× | Fashion & Accessoires |
| Eyelid | 2.37× | Beauty & Wellness |
| West Side Story (film) | 1.85× | Movies & TV |
| Shopaholic | 1.56× | Movies & TV |
| CorePower Yoga | 1.99× | Sports |
| Jabong.com | 1.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 7.4 |
| LGBTQ+ Identity | OPEN | 1.62 |
| Career Orientation | POWER | 1.59 |
| Design Affinity | PREMIUM | 1.56 |
| Sustainability | BALANCE | 1.39 |
| Mindfulness | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.6% |
| India | 5.9% |
See Movies audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Movies have in France?
Movies has an estimated audience of 27,519,879 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Movies fans?
52.6% of Movies fans are female, 47.4% are male, with an average age of 41.0 years.
Which brands do Movies fans like most?
Movies fans show strongest brand affinity for Panties (1.76×), Eyelid (2.37×), and West Side Story (film) (1.85×) over the country average.
Where do Movies fans live in France?
Movies fans in France are most concentrated in Île-de-France (reach 9,014,495), Hauts-de-France (reach 4,500,000), and Grand Est (reach 3,072,428). These three regions account for the largest share of the active audience.
What other brands do Movies fans also like?
Beyond Movies itself, the audience over-indexes on Eyelid (2.37×), West Side Story (film) (1.85×), Shopaholic (1.56×), and CorePower Yoga (1.99×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.