A data profile of the people who buy, follow and care about Panties in France — modelled from more than twelve digital signal sources. Panties has an estimated audience of 2,798,344 people in France.
Panties has an estimated audience of 2,798,344 people in France. 74.4% are female, 25.6% are male, average age 41.1. Top brand affinities: Love & Sex, Oysho, Flip-flops, Christmas Gift, Biotherm.
Top brand affinities include Love & Sex, Oysho, Flip-flops, with strongest over-indexing on Love & Sex (322.02× the country average).
Demographically, the Panties audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Patriotism.
The typical Panties fan in France is more female, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Panties profile in France.
74.4% are female, 25.6% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 41.1 |
| Estimated audience size | 2,798,344 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Panties audience comes from France.
| Country | Share |
|---|---|
| United States | 16.1% |
| Japan | 6.5% |
| Italy | 6.4% |
The strongest cross-interests of the Panties audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 322.02× | ||
| 02 | Yamamay | Fashion & Accessoires | 36.32× | ||
| 03 | Flip-flops | Fashion & Accessoires | 23.68× | ||
| 04 | Rimmel | Beauty & Wellness | 22.96× | ||
| 05 | Biotherm | Beauty & Wellness | 17.77× | ||
| 06 | Christmas Gift | Kids & Family | 17.22× | ||
| 07 | Oysho | Fashion & Accessoires | 15.87× | ||
| 08 | Christmas tree | Kids & Family | 14.65× | ||
| 09 | TEZENIS | Fashion & Accessoires | 11.71× | ||
| 10 | Sessùn | Fashion & Accessoires | 9.42× | ||
| 11 | Caudalie | Beauty & Wellness | 7.37× | ||
| 12 | Pandora | Fashion & Accessoires | 6.93× | ||
| 13 | Comptoir des Cotonniers | Fashion & Accessoires | 6.72× | ||
| 14 | Pajamas | Fashion & Accessoires | 5.88× | ||
| 15 | Kitchen garden | Home & Garden | 5.73× | ||
| 16 | Lingerie | Fashion & Accessoires | 4.22× | ||
| 17 | Monoprix | Shopping | 3.02× | ||
| 18 | Arts and music | Arts & Culture | 2.25× | ||
| 19 | Food | Food & Beverages | 1.98× | ||
| 20 | Movies | Movies & TV | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.45× | |
| Patriotism | CONSERVATISM | 2.42× | |
| Mindfulness | BALANCE | 2.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.54× | |
| Spirituality | BALANCE | 0.78× | |
| Social Media Usage | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Panties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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