Lingerie Audience in France
Lingerie has an estimated audience of 8,541,795 people in France. 73.6% are female, 26.4% are male, average age 42.9. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Etam, Panties, Brassiere, Intimissimi, Undergarment.
The average Lingerie fan in France is 42.9 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Etam, Panties, Brassiere, with strongest over-indexing on Etam (2.74× the country average). Demographically, the Lingerie audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Lingerie fans
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 42.9 |
| Estimated audience size | 8,541,795 |
Audience persona
The typical Lingerie fan in France is more female, around 42.9 years old, with strong Extroversion tendencies and a notable affinity for Etam.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,808,131 | 1.18× |
| Auvergne-Rhône-Alpes | 1,153,976 | 1.15× |
| Nouvelle-Aquitaine | 764,552 | 1.02× |
| Grand Est | 732,621 | 1.06× |
| Hauts-de-France | 719,875 | 0.96× |
| Occitanie | 704,706 | 0.95× |
| Provence-Alpes-Côte d'Azur | 562,676 | 0.89× |
| Pays de la Loire | 545,548 | 1.15× |
| Brittany | 434,940 | 1.04× |
| Normandy | 405,168 | 0.97× |
| Bourgogne-Franche-Comté | 353,667 | 1.02× |
| Centre-Val de Loire | 330,822 | 1.03× |
| Corsica | 24,248 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Etam | 2.74× | Fashion & Accessoires |
| Panties | 4.22× | Fashion & Accessoires |
| Brassiere | 3.8× | Food & Beverages |
| Intimissimi | 4.04× | Fashion & Accessoires |
| Undergarment | 1.9× | Fashion & Accessoires |
| Primark | 1.82× | Shopping |
| Promod | 2.34× | Fashion & Accessoires |
| Nightwear | 3.31× | Fashion & Accessoires |
| H&M | 1.63× | Shopping |
| Swimsuit | 2.28× | Fashion & Accessoires |
| Dresses | 1.6× | Fashion & Accessoires |
| Linens | 2.06× | Home & Garden |
| Pajamas | 3× | Fashion & Accessoires |
| One-piece swimsuit | 4.25× | Fashion & Accessoires |
| Paris Match | 1.82× | News |
| Stradivarius | 2.43× | Shopping |
| Black Friday (shopping) | 1.62× | Shopping |
| Yves Rocher (company) | 1.88× | Beauty & Wellness |
| Bikini | 2.2× | Fashion & Accessoires |
| Voici | 1.64× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.48 |
| Mindfulness | BALANCE | 1.39 |
| Creativity | OPEN | 1.13 |
| DIY Mentality | THRILL | 1.13 |
| Healthy Lifestyle | BALANCE | 1.09 |
| Price Sensitivity | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 5.9% |
| Italy | 4.7% |
See Lingerie audiences in other countries
More Fashion & Accessoires audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Lingerie have in France?
Lingerie has an estimated audience of 8,541,795 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Lingerie fans?
73.6% of Lingerie fans are female, 26.4% are male, with an average age of 42.9 years.
Which brands do Lingerie fans like most?
Lingerie fans show strongest brand affinity for Etam (2.74×), Panties (4.22×), and Brassiere (3.8×) over the country average.
Where do Lingerie fans live in France?
Lingerie fans in France are most concentrated in Île-de-France (reach 1,808,131), Auvergne-Rhône-Alpes (reach 1,153,976), and Nouvelle-Aquitaine (reach 764,552). These three regions account for the largest share of the active audience.
What other brands do Lingerie fans also like?
Beyond Lingerie itself, the audience over-indexes on Panties (4.22×), Brassiere (3.8×), Intimissimi (4.04×), and Undergarment (1.9×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.