A data profile of the people who buy, follow and care about Lingerie in France — modelled from more than twelve digital signal sources. Lingerie has an estimated audience of 8,541,795 people in France.
The average Lingerie fan in France is 42.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Etam, Panties, Brassiere, with strongest over-indexing on Etam (2.74× the country average).
Demographically, the Lingerie audience skews more female with an average age of 42.9, and over-indexes on personality traits such as DIY Mentality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Lingerie fan in France is more female, around 42.9 years old, with strong DIY Mentality tendencies and a notable affinity for Etam.
The key figures that characterise the Lingerie profile in France.
73.6% are female, 26.4% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 42.9 |
| Estimated audience size | 8,541,795 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Lingerie audience comes from France.
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 5.9% |
| Italy | 4.7% |
Where the Lingerie audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2M | 1.18× | |
| 02 | Auvergne-Rhône-Alpes | ~1M | 1.15× | |
| 03 | Pays de la Loire | ~500K | 1.15× | |
| 04 | Grand Est | ~700K | 1.06× | |
| 05 | Brittany | ~400K | 1.04× | |
| 06 | Centre-Val de Loire | ~300K | 1.03× | |
| 07 | Nouvelle-Aquitaine | ~800K | 1.02× | |
| 08 | Bourgogne-Franche-Comté | ~400K | 1.02× | |
| 09 | Normandy | ~400K | 0.98× | |
| 10 | Hauts-de-France | ~700K | 0.96× | |
| 11 | Occitanie | ~700K | 0.96× | |
| 12 | Provence-Alpes-Côte d'Azur | ~600K | 0.89× | |
| 13 | Corsica | ~30K | 0.66× |
The strongest cross-interests of the Lingerie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | One-piece swimsuit | Fashion & Accessoires | 4.25× | ||
| 02 | Panties | Fashion & Accessoires | 4.22× | ||
| 03 | Intimissimi | Fashion & Accessoires | 4.04× | ||
| 04 | Brassiere | Food & Beverages | 3.80× | ||
| 05 | Nightwear | Fashion & Accessoires | 3.31× | ||
| 06 | Pajamas | Fashion & Accessoires | 3.00× | ||
| 07 | Etam | Fashion & Accessoires | 2.74× | ||
| 08 | Stradivarius | Shopping | 2.43× | ||
| 09 | Promod | Fashion & Accessoires | 2.34× | ||
| 10 | Swimsuit | Fashion & Accessoires | 2.28× | ||
| 11 | Bikini | Fashion & Accessoires | 2.20× | ||
| 12 | Linens | Home & Garden | 2.06× | ||
| 13 | Undergarment | Fashion & Accessoires | 1.90× | ||
| 14 | Yves Rocher (company) | Beauty & Wellness | 1.88× | ||
| 15 | Primark | Shopping | 1.82× | ||
| 16 | Paris Match | News | 1.82× | ||
| 17 | Voici | News | 1.64× | ||
| 18 | H&M | Shopping | 1.63× | ||
| 19 | Black Friday (shopping) | Shopping | 1.62× | ||
| 20 | Dresses | Fashion & Accessoires | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.19× | |
| Creativity | OPEN | 1.17× | |
| Indulgence | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.48× | |
| Patriotism | CONSERVATISM | 0.51× | |
| Risk Appetite | THRILL | 0.60× |
Lingerie has an estimated audience of 8,541,795 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
73.6% of Lingerie fans are female, 26.4% are male, with an average age of 42.9 years.
Lingerie fans show strongest brand affinity for Etam (2.74×), Panties (4.22×), and Brassiere (3.8×) over the country average.
Lingerie fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1M), and Nouvelle-Aquitaine (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Lingerie itself, the audience over-indexes on Panties (4.22×), Brassiere (3.8×), Intimissimi (4.04×), and Undergarment (1.9×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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