Etam Target Market in France
Etam has an estimated audience of 7,251,247 people in France. 71.7% are female, 28.3% are male, average age 38.8. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Kitchen garden, Sustainable products.
The average Etam fan in France is 38.8 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (356.51× the country average). Demographically, the Etam audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Mindfulness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie
Customer demographics of Etam
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 38.8 |
| Estimated audience size | 7,251,247 |
Audience persona
The typical Etam fan in France is more female, around 38.8 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
Etam customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~1.5M | 1.13× |
| Auvergne-Rhône-Alpes | ~1M | 1.21× |
| Nouvelle-Aquitaine | ~700K | 1.04× |
| Occitanie | ~700K | 1.05× |
| Hauts-de-France | ~600K | 0.95× |
| Provence-Alpes-Côte d'Azur | ~500K | 0.99× |
| Grand Est | ~500K | 0.84× |
| Pays de la Loire | ~500K | 1.2× |
| Brittany | ~400K | 1.03× |
| Normandy | ~300K | 0.97× |
| Centre-Val de Loire | ~300K | 0.96× |
| Bourgogne-Franche-Comté | ~300K | 0.87× |
| Corsica | ~30K | 0.76× |
Top brand affinities of the Etam audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love & Sex | 356.51× | Kids & Family |
| Christmas Gift | 51.91× | Kids & Family |
| Christmas tree | 37.97× | Kids & Family |
| Kitchen garden | 12.19× | Home & Garden |
| Sustainable products | 13.98× | Politics & Society |
| Selfridges | 323.64× | Shopping |
| Girl power | 18.62× | Politics & Society |
| Breast Cancer awareness | 17.1× | Health |
| Dentistry | 10.78× | Business & Career |
| Hormone | 11.22× | Health |
| Zoom lens | 10.54× | Technology & Electronics |
| Broadcasting of sports events | 8.7× | Movies & TV |
| Lingerie | 2.74× | Fashion & Accessoires |
| Sexology | 14.94× | Kids & Family |
| Do it yourself (DIY) | 1.63× | Home & Garden |
| Cosmetics | 1.54× | Beauty & Wellness |
| Primark | 1.98× | Shopping |
| Luxury goods | 1.52× | Fashion & Accessoires |
| Doctor of Medicine | 6.96× | Business & Career |
| Single-lens reflex camera | 6.7× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.5 |
| Design Affinity | PREMIUM | 1.69 |
| Patriotism | CONSERVATISM | 1.57 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Luxury Orientation | PREMIUM | 1.33 |
| Quality Awareness | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 71.0% |
| Spain | 9.3% |
| Poland | 4.9% |
See Etam audiences in other countries
More Lingerie audiences in France
- Intimissimi (2,130,625)
- Calzedonia (2,054,502)
- Princesse tam.tam (1,908,605)
- Oysho (1,726,551)
- Aubade (1,274,650)
Frequently asked questions
Who is Etam's target market in France?
Etam's target market in France covers an estimated 7,251,247 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Etam customers?
71.7% of the Etam audience are female, 28.3% are male, with an average age of 38.8 years.
Which brands do Etam fans like most?
Etam fans show strongest brand affinity for Love & Sex (356.51×), Christmas Gift (51.91×), and Christmas tree (37.97×) over the country average.
Where do Etam fans live in France?
Etam fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1M), and Nouvelle-Aquitaine (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Etam fans also like?
Beyond Etam itself, the audience over-indexes on Christmas Gift (51.91×), Christmas tree (37.97×), Kitchen garden (12.19×), and Sustainable products (13.98×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Etam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.