A data profile of the people who buy, follow and care about Etam in France — modelled from more than twelve digital signal sources. Etam has an estimated audience of 13,010,650 people in France.
The average Etam fan in France is 38.8 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (356.51× the country average).
Demographically, the Etam audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Etam fan in France is more female, around 38.8 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Etam profile in France.
71.7% are female, 28.3% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 38.8 |
| Estimated audience size | 13,010,650 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Etam audience comes from France.
| Country | Share |
|---|---|
| France | 75.8% |
| Spain | 9.4% |
| Belgium | 5.1% |
Where the Etam audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~1M | 1.21× | |
| 02 | Pays de la Loire | ~500K | 1.20× | |
| 03 | Île-de-France | ~1.5M | 1.13× | |
| 04 | Occitanie | ~700K | 1.05× | |
| 05 | Nouvelle-Aquitaine | ~700K | 1.04× | |
| 06 | Brittany | ~400K | 1.03× | |
| 07 | Provence-Alpes-Côte d'Azur | ~500K | 0.99× | |
| 08 | Normandy | ~300K | 0.97× | |
| 09 | Centre-Val de Loire | ~300K | 0.96× | |
| 10 | Hauts-de-France | ~600K | 0.95× | |
| 11 | Bourgogne-Franche-Comté | ~300K | 0.87× | |
| 12 | Grand Est | ~500K | 0.84× | |
| 13 | Corsica | ~30K | 0.76× |
The strongest cross-interests of the Etam audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 356.51× | ||
| 02 | Selfridges | Shopping | 323.64× | ||
| 03 | Christmas Gift | Kids & Family | 51.91× | ||
| 04 | Christmas tree | Kids & Family | 37.97× | ||
| 05 | Girl power | Politics & Society | 18.62× | ||
| 06 | Breast Cancer awareness | Health | 17.10× | ||
| 07 | Sexology | Kids & Family | 14.94× | ||
| 08 | Sustainable products | Politics & Society | 13.98× | ||
| 09 | Kitchen garden | Home & Garden | 12.19× | ||
| 10 | Hormone | Health | 11.22× | ||
| 11 | Dentistry | Business & Career | 10.78× | ||
| 12 | Zoom lens | Technology & Electronics | 10.54× | ||
| 13 | Broadcasting of sports events | Movies & TV | 8.70× | ||
| 14 | Doctor of Medicine | Business & Career | 6.96× | ||
| 15 | Single-lens reflex camera | Technology & Electronics | 6.70× | ||
| 16 | Lingerie | Fashion & Accessoires | 2.74× | ||
| 17 | Primark | Shopping | 1.98× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.63× | ||
| 19 | Cosmetics | Beauty & Wellness | 1.54× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.50× | |
| Design Affinity | PREMIUM | 1.69× | |
| Patriotism | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Convenience Orientation | PREMIUM | 0.93× | |
| Social Media Usage | JOY | 0.95× |
Etam's target market in France covers an estimated 13,010,650 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
71.7% of the Etam audience are female, 28.3% are male, with an average age of 38.8 years.
Etam fans show strongest brand affinity for Love & Sex (356.51×), Christmas Gift (51.91×), and Christmas tree (37.97×) over the country average.
Etam fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1M), and Nouvelle-Aquitaine (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Etam itself, the audience over-indexes on Christmas Gift (51.91×), Christmas tree (37.97×), Kitchen garden (12.19×), and Sustainable products (13.98×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Etam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.