Etam Audience in France
Etam has an estimated audience of 8,056,050 people in France. 71.5% are female, 28.5% are male, average age 41.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Orsay, Do it yourself (DIY), Lingerie, vertbaudet, Skirt.
The average Etam fan in France is 41.5 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Orsay, Do it yourself (DIY), Lingerie, with strongest over-indexing on Orsay (13.52× the country average). Demographically, the Etam audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie
Demographics of Etam fans
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 41.5 |
| Estimated audience size | 8,056,050 |
Audience persona
The typical Etam fan in France is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Orsay.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,629,928 | 1.13× |
| Auvergne-Rhône-Alpes | 1,143,277 | 1.21× |
| Nouvelle-Aquitaine | 737,759 | 1.04× |
| Occitanie | 729,754 | 1.05× |
| Hauts-de-France | 673,999 | 0.95× |
| Provence-Alpes-Côte d'Azur | 593,324 | 0.99× |
| Grand Est | 548,837 | 0.84× |
| Pays de la Loire | 536,509 | 1.2× |
| Brittany | 406,370 | 1.03× |
| Normandy | 380,977 | 0.97× |
| Centre-Val de Loire | 291,935 | 0.96× |
| Bourgogne-Franche-Comté | 282,975 | 0.87× |
| Corsica | 30,172 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Orsay | 13.52× | Shopping |
| Do it yourself (DIY) | 1.55× | Home & Garden |
| Lingerie | 2.12× | Fashion & Accessoires |
| vertbaudet | 2.65× | Fashion & Accessoires |
| Skirt | 2.35× | Fashion & Accessoires |
| Conforama | 1.52× | Home & Garden |
| El Corte Inglés | 5.78× | Shopping |
| Stradivarius | 2.51× | Shopping |
| Maisons du Monde | 2.26× | Home & Garden |
| Hairstyle | 1.59× | Beauty & Wellness |
| Mango | 2.27× | Shopping |
| Promod | 2.08× | Fashion & Accessoires |
| EasyJet | 1.54× | Travel & Leisure |
| Personal care | 1.69× | Health |
| Ryanair | 1.55× | Travel & Leisure |
| Swimsuit | 2.12× | Fashion & Accessoires |
| Kitchen | 1.53× | Home & Garden |
| American Vintage | 3.7× | Fashion & Accessoires |
| Electronic funds transfer | 1.7× | Business & Career |
| Drop shipping | 1.78× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.37 |
| Mindfulness | BALANCE | 1.33 |
| Extroversion | THRILL | 1.28 |
| DIY Mentality | THRILL | 1.26 |
| Luxury Orientation | PREMIUM | 1.18 |
| Healthy Lifestyle | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 72.2% |
| Spain | 9.1% |
| Poland | 4.6% |
See Etam audiences in other countries
More Lingerie audiences in France
- Intimissimi (2,130,625)
- Calzedonia (2,054,502)
- Princesse tam.tam (1,908,605)
- Oysho (1,726,551)
- Aubade (1,274,650)
Frequently asked questions
How many fans does Etam have in France?
Etam has an estimated audience of 8,056,050 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Etam fans?
71.5% of Etam fans are female, 28.5% are male, with an average age of 41.5 years.
Which brands do Etam fans like most?
Etam fans show strongest brand affinity for Orsay (13.52×), Do it yourself (DIY) (1.55×), and Lingerie (2.12×) over the country average.
Where do Etam fans live in France?
Etam fans in France are most concentrated in Île-de-France (reach 1,629,928), Auvergne-Rhône-Alpes (reach 1,143,277), and Nouvelle-Aquitaine (reach 737,759). These three regions account for the largest share of the active audience.
What other brands do Etam fans also like?
Beyond Etam itself, the audience over-indexes on Do it yourself (DIY) (1.55×), Lingerie (2.12×), vertbaudet (2.65×), and Skirt (2.35×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Etam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.