Primark Audience in France
Primark has an estimated audience of 9,880,239 people in France. 74.6% are female, 25.4% are male, average age 36.8. Top regions: Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Gémo, Kiabi, H&M, Yves Rocher (company), vertbaudet.
The average Primark fan in France is 36.8 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Gémo, Kiabi, H&M, with strongest over-indexing on Gémo (4.25× the country average). Demographically, the Primark audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Primark fans
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 36.8 |
| Estimated audience size | 9,880,239 |
Audience persona
The typical Primark fan in France is more female, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Gémo.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,878,800 | 1.63× |
| Hauts-de-France | 1,253,728 | 1.44× |
| Auvergne-Rhône-Alpes | 1,119,044 | 0.96× |
| Grand Est | 906,686 | 1.13× |
| Provence-Alpes-Côte d'Azur | 882,505 | 1.2× |
| Occitanie | 763,455 | 0.89× |
| Nouvelle-Aquitaine | 692,729 | 0.8× |
| Normandy | 577,350 | 1.2× |
| Pays de la Loire | 510,098 | 0.93× |
| Centre-Val de Loire | 370,208 | 1× |
| Brittany | 323,414 | 0.67× |
| Bourgogne-Franche-Comté | 316,456 | 0.79× |
| Corsica | 17,190 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gémo | 4.25× | Fashion & Accessoires |
| Kiabi | 3.54× | Fashion & Accessoires |
| H&M | 2.96× | Shopping |
| Yves Rocher (company) | 3.48× | Beauty & Wellness |
| vertbaudet | 3.74× | Fashion & Accessoires |
| Pimkie | 4.86× | Shopping |
| Sephora | 2.65× | Shopping |
| IKEA | 2.2× | Home & Garden |
| Nocibé | 3.68× | Beauty & Wellness |
| Natural product | 3.32× | Food & Beverages |
| Personal care | 2.54× | Health |
| Harry Potter | 1.6× | Movies & TV |
| La Redoute | 2.07× | Shopping |
| American English | 3.19× | Business & Career |
| Children's clothing | 2.86× | Fashion & Accessoires |
| Auchan | 1.87× | Shopping |
| Home improvement | 1.75× | Home & Garden |
| Aldi | 2.06× | Shopping |
| Boutiques | 1.85× | Fashion & Accessoires |
| Euphoria | 1.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.07 |
| Mindfulness | BALANCE | 2.09 |
| Community Orientation | OPEN | 1.73 |
| Design Affinity | PREMIUM | 1.56 |
| Indulgence | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 15.4% |
| Italy | 11.9% |
| Germany | 11.0% |
See Primark audiences in other countries
More Fashion audiences in France
- AliExpress (12,555,098)
- La Redoute (11,940,495)
- H&M (10,787,549)
- Zara (5,400,298)
- Mango (4,894,223)
Frequently asked questions
How many fans does Primark have in France?
Primark has an estimated audience of 9,880,239 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Primark fans?
74.6% of Primark fans are female, 25.4% are male, with an average age of 36.8 years.
Which brands do Primark fans like most?
Primark fans show strongest brand affinity for Gémo (4.25×), Kiabi (3.54×), and H&M (2.96×) over the country average.
Where do Primark fans live in France?
Primark fans in France are most concentrated in Île-de-France (reach 2,878,800), Hauts-de-France (reach 1,253,728), and Auvergne-Rhône-Alpes (reach 1,119,044). These three regions account for the largest share of the active audience.
What other brands do Primark fans also like?
Beyond Primark itself, the audience over-indexes on Kiabi (3.54×), H&M (2.96×), Yves Rocher (company) (3.48×), and vertbaudet (3.74×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Primark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.