Kiabi Target Market in France
Kiabi has an estimated audience of 7,905,980 people in France. 81.5% are female, 18.5% are male, average age 35.0. Top regions: Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Sophie Marceau, Maisons du Monde, vertbaudet, Primark, IKEA.
The average Kiabi fan in France is 35.0 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Sophie Marceau, Maisons du Monde, vertbaudet, with strongest over-indexing on Sophie Marceau (6.42× the country average). Demographically, the Kiabi audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Mindfulness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Customer demographics of Kiabi
| Metric | Value |
|---|---|
| Female | 81.5% |
| Male | 18.5% |
| Average age | 35.0 |
| Estimated audience size | 7,905,980 |
Audience persona
The typical Kiabi fan in France is more female, around 35.0 years old, with strong Mindfulness tendencies and a notable affinity for Sophie Marceau.
Kiabi customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~1M | 0.83× |
| Hauts-de-France | ~1M | 1.55× |
| Auvergne-Rhône-Alpes | ~900K | 0.96× |
| Occitanie | ~700K | 0.98× |
| Nouvelle-Aquitaine | ~700K | 0.95× |
| Grand Est | ~600K | 0.98× |
| Provence-Alpes-Côte d'Azur | ~500K | 0.84× |
| Normandy | ~500K | 1.22× |
| Pays de la Loire | ~500K | 1.03× |
| Brittany | ~300K | 0.89× |
| Centre-Val de Loire | ~300K | 1.14× |
| Bourgogne-Franche-Comté | ~300K | 1.04× |
| Corsica | ~20K | 0.59× |
Top brand affinities of the Kiabi audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sophie Marceau | 6.42× | Movies & TV |
| Maisons du Monde | 5.75× | Home & Garden |
| vertbaudet | 5.35× | Fashion & Accessoires |
| Primark | 3.54× | Shopping |
| IKEA | 2.99× | Home & Garden |
| H&M | 3.1× | Shopping |
| Hypermarket | 2.97× | Shopping |
| Clothing | 1.7× | Fashion & Accessoires |
| Carrefour | 2.36× | Shopping |
| Luxury goods | 2.16× | Fashion & Accessoires |
| Furniture | 2.02× | Home & Garden |
| Shopping malls | 2.45× | Shopping |
| Children's clothing | 3.23× | Fashion & Accessoires |
| Cosmetics | 1.79× | Beauty & Wellness |
| Real property | 2.3× | Home & Garden |
| Love & Sex | 6.42× | Kids & Family |
| Sephora | 2.37× | Shopping |
| Recipes | 1.82× | Food & Beverages |
| Lidl | 1.95× | Shopping |
| Supermarket | 2.21× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.35 |
| Patriotism | CONSERVATISM | 2.19 |
| Quality Awareness | PREMIUM | 2.18 |
| Family Orientation | CONSERVATISM | 1.74 |
| Price Sensitivity | PREMIUM | 1.51 |
| DIY Mentality | THRILL | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 43.8% |
| Spain | 23.8% |
| Italy | 14.8% |
See Kiabi audiences in other countries
More Fashion & Accessoires audiences in France
- Boursorama (21,472,131)
- Doctolib (20,809,772)
- Orange (UK) (20,681,782)
- Engie (19,184,022)
- Lidl (14,254,952)
Frequently asked questions
Who is Kiabi's target market in France?
Kiabi's target market in France covers an estimated 7,905,980 people, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Kiabi customers?
81.5% of the Kiabi audience are female, 18.5% are male, with an average age of 35.0 years.
Which brands do Kiabi fans like most?
Kiabi fans show strongest brand affinity for Sophie Marceau (6.42×), Maisons du Monde (5.75×), and vertbaudet (5.35×) over the country average.
Where do Kiabi fans live in France?
Kiabi fans in France are most concentrated in Île-de-France (reach ~1M), Hauts-de-France (reach ~1M), and Auvergne-Rhône-Alpes (reach ~900K). These three regions account for the largest share of the active audience.
What other brands do Kiabi fans also like?
Beyond Kiabi itself, the audience over-indexes on Maisons du Monde (5.75×), vertbaudet (5.35×), Primark (3.54×), and IKEA (2.99×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Kiabi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.