A data profile of the people who buy, follow and care about Engie in France — modelled from more than twelve digital signal sources. Engie has an estimated audience of 19,230,499 people in France.
The average Engie fan in France is 44.3 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Love & Sex, Vattenfall, RWE, with strongest over-indexing on Love & Sex (119.63× the country average).
Demographically, the Engie audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Engie fan in France is more male, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Engie profile in France.
43.2% are female, 56.8% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 44.3 |
| Estimated audience size | 19,230,499 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Engie audience comes from France.
| Country | Share |
|---|---|
| France | 70.6% |
| Belgium | 17.7% |
| Italy | 4.5% |
Where the Engie audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~3M | 1.69× | |
| 02 | Bourgogne-Franche-Comté | ~900K | 1.23× | |
| 03 | Centre-Val de Loire | ~800K | 1.11× | |
| 04 | Grand Est | ~1.5M | 1.08× | |
| 05 | Normandy | ~1M | 1.04× | |
| 06 | Occitanie | ~1.5M | 1.03× | |
| 07 | Auvergne-Rhône-Alpes | ~2M | 0.99× | |
| 08 | Brittany | ~900K | 0.99× | |
| 09 | Nouvelle-Aquitaine | ~1.5M | 0.98× | |
| 10 | Pays de la Loire | ~1M | 0.97× | |
| 11 | Île-de-France | ~3M | 0.89× | |
| 12 | Provence-Alpes-Côte d'Azur | ~1M | 0.88× | |
| 13 | Corsica | ~10K | 0.15× |
The strongest cross-interests of the Engie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RWE | Home & Garden | 220.98× | ||
| 02 | Love & Sex | Kids & Family | 119.63× | ||
| 03 | Vattenfall | Home & Garden | 94.12× | ||
| 04 | Kirk Hammett | Music & Radio | 43.55× | ||
| 05 | Christmas Gift | Kids & Family | 14.80× | ||
| 06 | Christmas tree | Kids & Family | 14.10× | ||
| 07 | Solar cell | Home & Garden | 11.64× | ||
| 08 | Broadcasting of sports events | Movies & TV | 9.51× | ||
| 09 | Kitchen garden | Home & Garden | 9.22× | ||
| 10 | Girl power | Politics & Society | 9.15× | ||
| 11 | Dentistry | Business & Career | 7.80× | ||
| 12 | Zoom lens | Technology & Electronics | 7.53× | ||
| 13 | Solar power | Home & Garden | 6.79× | ||
| 14 | Sustainable products | Politics & Society | 6.72× | ||
| 15 | Energy conservation | Home & Garden | 6.59× | ||
| 16 | Photovoltaics | Home & Garden | 6.36× | ||
| 17 | Sustainable energy | Home & Garden | 5.83× | ||
| 18 | Efficient energy use | Technology & Electronics | 5.77× | ||
| 19 | Bricomarché | Home & Garden | 2.88× | ||
| 20 | Brico Dépôt | Shopping | 2.25× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.30× | |
| Mindfulness | BALANCE | 1.99× | |
| Sustainability | BALANCE | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.85× | |
| Design Affinity | PREMIUM | 0.88× | |
| Extroversion | THRILL | 0.91× |
Engie's target market in France covers an estimated 19,230,499 people, concentrated in Île-de-France and Hauts-de-France.
43.2% of the Engie audience are female, 56.8% are male, with an average age of 44.3 years.
Engie fans show strongest brand affinity for Love & Sex (119.63×), Vattenfall (94.12×), and RWE (220.98×) over the country average.
Engie fans in France are most concentrated in Île-de-France (reach ~3M), Hauts-de-France (reach ~3M), and Auvergne-Rhône-Alpes (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Engie itself, the audience over-indexes on Vattenfall (94.12×), RWE (220.98×), Christmas Gift (14.8×), and Kitchen garden (9.22×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Engie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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