Rascasse Audience Intelligence

Engie Target Market in France

A data profile of the people who buy, follow and care about Engie in France — modelled from more than twelve digital signal sources. Engie has an estimated audience of 19,230,499 people in France.

The average Engie fan in France is 44.3 years old, more male, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.

Top brand affinities include Love & Sex, Vattenfall, RWE, with strongest over-indexing on Love & Sex (119.63× the country average).

Demographically, the Engie audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Engie fan in France is more male, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.

Category: Home & Garden · Type: Brand · Subtype: Energy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Engie profile in France.

Audience size
19.2M
in France
Gender
43.2%
56.8% male
Age
44.3
average years
Country rank
#57
Brand in France
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Engie

43.2% are female, 56.8% are male, average age 44.3.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Engie audience in France
MetricValue
Female43.2%
Male56.8%
Average age44.3
Estimated audience size19,230,499
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Engie audience in France
Age bracketShare%
16-1912%
20-2915%
30-3917%
40-4922%
50+35%
Fig. 04

Worldwide distribution

70.6%

of the worldwide Engie audience comes from France.

Worldwide audience distribution share by country for Engie
CountryShare
France70.6%
Belgium17.7%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Engie audience in France is strongest.

Fig. 05

Top regions by affinity

Engie customers by region in France
#RegionReachAffinity×
01Hauts-de-France~3M1.69×
02Bourgogne-Franche-Comté~900K1.23×
03Centre-Val de Loire~800K1.11×
04Grand Est~1.5M1.08×
05Normandy~1M1.04×
06Occitanie~1.5M1.03×
07Auvergne-Rhône-Alpes~2M0.99×
08Brittany~900K0.99×
09Nouvelle-Aquitaine~1.5M0.98×
10Pays de la Loire~1M0.97×
11Île-de-France~3M0.89×
12Provence-Alpes-Côte d'Azur~1M0.88×
13Corsica~10K0.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Engie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Engie audience
#·InterestCategoryAffinity×
01RWEHome & Garden220.98×
02Love & SexKids & Family119.63×
03VattenfallHome & Garden94.12×
04Kirk HammettMusic & Radio43.55×
05Christmas GiftKids & Family14.80×
06Christmas treeKids & Family14.10×
07Solar cellHome & Garden11.64×
08Broadcasting of sports eventsMovies & TV9.51×
09Kitchen gardenHome & Garden9.22×
10Girl powerPolitics & Society9.15×
11DentistryBusiness & Career7.80×
12Zoom lensTechnology & Electronics7.53×
13Solar powerHome & Garden6.79×
14Sustainable productsPolitics & Society6.72×
15Energy conservationHome & Garden6.59×
16PhotovoltaicsHome & Garden6.36×
17Sustainable energyHome & Garden5.83×
18Efficient energy useTechnology & Electronics5.77×
19BricomarchéHome & Garden2.88×
20Brico DépôtShopping2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Engie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Engie audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.30×
MindfulnessBALANCE1.99×
SustainabilityBALANCE1.97×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Engie audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.85×
Design AffinityPREMIUM0.88×
ExtroversionTHRILL0.91×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Engie's target market in France?

Engie's target market in France covers an estimated 19,230,499 people, concentrated in Île-de-France and Hauts-de-France.

02

What is the gender split and age of Engie customers?

43.2% of the Engie audience are female, 56.8% are male, with an average age of 44.3 years.

03

Which brands do Engie fans like most?

Engie fans show strongest brand affinity for Love & Sex (119.63×), Vattenfall (94.12×), and RWE (220.98×) over the country average.

04

Where do Engie fans live in France?

Engie fans in France are most concentrated in Île-de-France (reach ~3M), Hauts-de-France (reach ~3M), and Auvergne-Rhône-Alpes (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Engie fans also like?

Beyond Engie itself, the audience over-indexes on Vattenfall (94.12×), RWE (220.98×), Christmas Gift (14.8×), and Kitchen garden (9.22×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Engie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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