A data profile of the people who buy, follow and care about Efficient energy use in France — modelled from more than twelve digital signal sources. Efficient energy use has an estimated audience of 2,725,648 people in France.
The average Efficient energy use fan in France is 45.0 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Central heating, Energy policy, Engie, with strongest over-indexing on Central heating (42.29× the country average).
Demographically, the Efficient energy use audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Sustainability, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Efficient energy use fan in France is more male, around 45.0 years old, with strong Sustainability tendencies and a notable affinity for Central heating.
The key figures that characterise the Efficient energy use profile in France.
44.0% are female, 56.0% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 45.0 |
| Estimated audience size | 2,725,648 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 37% |
of the worldwide Efficient energy use audience comes from France.
| Country | Share |
|---|---|
| United States | 18.4% |
| Germany | 10.3% |
| Italy | 7.1% |
Where the Efficient energy use audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.57× | |
| 02 | Bourgogne-Franche-Comté | ~100K | 1.06× | |
| 03 | Auvergne-Rhône-Alpes | ~300K | 1.04× | |
| 04 | Centre-Val de Loire | ~100K | 1.00× | |
| 05 | Corsica | ~10K | 1.00× | |
| 06 | Normandy | ~100K | 0.99× | |
| 07 | Brittany | ~100K | 0.99× | |
| 08 | Nouvelle-Aquitaine | ~200K | 0.97× | |
| 09 | Pays de la Loire | ~100K | 0.97× | |
| 10 | Hauts-de-France | ~200K | 0.96× | |
| 11 | Occitanie | ~200K | 0.96× | |
| 12 | Grand Est | ~200K | 0.96× | |
| 13 | Provence-Alpes-Côte d'Azur | ~200K | 0.96× |
The strongest cross-interests of the Efficient energy use audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Energy policy | Home & Garden | 95.65× | ||
| 02 | Central heating | Home & Garden | 42.29× | ||
| 03 | Energy industry | Business & Career | 37.86× | ||
| 04 | Water heating | Home & Garden | 25.76× | ||
| 05 | Solar power | Home & Garden | 20.63× | ||
| 06 | Energy conservation | Home & Garden | 20.59× | ||
| 07 | Boiler | Home & Garden | 19.88× | ||
| 08 | Radiator | Home & Garden | 17.27× | ||
| 09 | Machine tool | Home & Garden | 16.18× | ||
| 10 | Photovoltaics | Home & Garden | 15.22× | ||
| 11 | Wrench | Home & Garden | 14.83× | ||
| 12 | Building insulation | Home & Garden | 14.14× | ||
| 13 | Solar panel | Home & Garden | 13.04× | ||
| 14 | Sofa bed | Home & Garden | 13.04× | ||
| 15 | Sustainable energy | Home & Garden | 12.62× | ||
| 16 | Heat pump | Home & Garden | 11.11× | ||
| 17 | HVAC | Home & Garden | 9.12× | ||
| 18 | Renewable energy | Business & Career | 8.77× | ||
| 19 | Engie | Home & Garden | 5.77× | ||
| 20 | Arts and music | Arts & Culture | 2.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.64× | |
| Need for Security | CONSERVATISM | 1.87× | |
| DIY Mentality | THRILL | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.67× | |
| Mindfulness | BALANCE | 0.78× | |
| Tradition | CONSERVATISM | 0.87× |
Efficient energy use has an estimated audience of 2,725,648 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
44.0% of Efficient energy use fans are female, 56.0% are male, with an average age of 45.0 years.
Efficient energy use fans show strongest brand affinity for Central heating (42.29×), Energy policy (95.65×), and Engie (5.77×) over the country average.
Efficient energy use fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Efficient energy use itself, the audience over-indexes on Energy policy (95.65×), Engie (5.77×), Boiler (19.88×), and Solar power (20.63×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Efficient energy use. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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