Efficient energy use Audience in Germany
Efficient energy use has an estimated audience of 7,855,230 people in Germany. 44.0% are female, 56.0% are male, average age 41.3. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Energy industry, Balkonkraftwerk, Solar panel, Solar cell, Solar power.
The average Efficient energy use fan in Germany is 41.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Energy industry, Balkonkraftwerk, Solar panel, with strongest over-indexing on Energy industry (53.26× the country average). Demographically, the Efficient energy use audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Tech trend
Demographics of Efficient energy use fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 41.3 |
| Estimated audience size | 7,855,230 |
Audience persona
The typical Efficient energy use fan in Germany is more male, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Energy industry.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,420,058 | 1.12× |
| Baden-Württemberg | 1,382,505 | 1.29× |
| Nordrhein-Westfalen | 1,077,210 | 0.63× |
| Niedersachsen | 896,878 | 1.18× |
| Hessen | 696,507 | 1.16× |
| Rheinland-Pfalz | 416,043 | 1.06× |
| Berlin | 369,389 | 1.05× |
| Sachsen | 334,169 | 0.87× |
| Schleswig-Holstein | 289,219 | 1.03× |
| Brandenburg | 231,995 | 0.95× |
| Thüringen | 184,093 | 0.92× |
| Sachsen-Anhalt | 181,097 | 0.89× |
| Hamburg | 180,988 | 1.02× |
| Mecklenburg-Vorpommern | 104,493 | 0.7× |
| Saarland | 99,842 | 1.04× |
| Bremen | 74,227 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Energy industry | 53.26× | Business & Career |
| Balkonkraftwerk | 20.36× | Home & Garden |
| Solar panel | 20.71× | Home & Garden |
| Solar cell | 25× | Home & Garden |
| Solar power | 15.1× | Home & Garden |
| Energy conservation | 33.37× | Home & Garden |
| Photovoltaics | 14.57× | Home & Garden |
| Photovoltaic system | 18.11× | Home & Garden |
| Central heating | 24.47× | Home & Garden |
| Photovoltaic effect | 61.28× | Home & Garden |
| Sustainable energy | 10.35× | Home & Garden |
| Energy policy | 60× | Home & Garden |
| Lichtblick | 25.79× | Home & Garden |
| Renewable energy | 8.18× | Business & Career |
| Solar thermal energy | 58.06× | Home & Garden |
| Heat pump | 14.42× | Home & Garden |
| Solar thermal collector | 26.09× | Home & Garden |
| Organic wine | 50× | Food & Beverages |
| Alternative energy | 22× | Home & Garden |
| Electricity generation | 11.88× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.7 |
| DIY Mentality | THRILL | 2.08 |
| LGBTQ+ Identity | OPEN | 1.56 |
| Convenience Orientation | PREMIUM | 1.56 |
| Quality Awareness | PREMIUM | 1.43 |
| Need for Security | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Germany | 10.3% |
| Italy | 7.1% |
See Efficient energy use audiences in other countries
More Tech trend audiences in Germany
- Cloud computing (6,762,657)
- Artificial intelligence (6,021,041)
- Creative Commons (3,925,272)
- Home automation (3,907,529)
- Smart device (3,383,057)
Frequently asked questions
How many fans does Efficient energy use have in Germany?
Efficient energy use has an estimated audience of 7,855,230 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Efficient energy use fans?
44.0% of Efficient energy use fans are female, 56.0% are male, with an average age of 41.3 years.
Which brands do Efficient energy use fans like most?
Efficient energy use fans show strongest brand affinity for Energy industry (53.26×), Balkonkraftwerk (20.36×), and Solar panel (20.71×) over the country average.
Where do Efficient energy use fans live in Germany?
Efficient energy use fans in Germany are most concentrated in Bayern (reach 1,420,058), Baden-Württemberg (reach 1,382,505), and Nordrhein-Westfalen (reach 1,077,210). These three regions account for the largest share of the active audience.
What other brands do Efficient energy use fans also like?
Beyond Efficient energy use itself, the audience over-indexes on Balkonkraftwerk (20.36×), Solar panel (20.71×), Solar cell (25×), and Solar power (15.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Efficient energy use. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.