Rascasse Audience Intelligence

Efficient energy use Audience in Germany

A data profile of the people who buy, follow and care about Efficient energy use in Germany — modelled from more than twelve digital signal sources. Efficient energy use has an estimated audience of 7,855,230 people in Germany.

#1among Tech trend in Germany#324among Topic in Germany#28in Technology & Electronics

The average Efficient energy use fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Energy industry, Balkonkraftwerk, Solar panel, with strongest over-indexing on Energy industry (53.26× the country average).

Demographically, the Efficient energy use audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Efficient energy use fan in Germany is more male, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Energy industry.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Efficient energy use profile in Germany.

Audience size
7.9M
in Germany
Gender
44.0%♀
56.0% male
Age
41.3
average years
Country rank
#537
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Efficient energy use fans

44.0% are female, 56.0% are male, average age 41.3.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Efficient energy use audience in Germany
MetricValue
Female44.0%
Male56.0%
Average age41.3
Estimated audience size7,855,230
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Efficient energy use audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Efficient energy use audience comes from Germany.

Worldwide audience distribution share by country for Efficient energy use
CountryShare
United States18.4%
Germany10.3%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Efficient energy use audience in Germany is strongest.

Fig. 05

Top regions by affinity

Efficient energy use fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~1.5M1.22×
02Niedersachsen~900K1.16×
03Hessen~700K1.10×
04Bayern~1.5M1.09×
05Rheinland-Pfalz~400K1.09×
06Bremen~70K1.09×
07Saarland~100K1.06×
08Schleswig-Holstein~300K1.03×
09Berlin~300K0.98×
10Thüringen~200K0.98×
11Hamburg~200K0.96×
12Sachsen-Anhalt~200K0.95×
13Brandenburg~200K0.94×
14Sachsen~300K0.88×
15Mecklenburg-Vorpommern~100K0.87×
16Nordrhein-Westfalen~1.5M0.86×
Fig. 06

Affinity by region

Affinity by region — Efficient energy use, Germany
0.86×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Efficient energy use audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Efficient energy use audience
#·InterestCategoryAffinity×
01Photovoltaic effectHome & Garden61.28×
02Energy policyHome & Garden60.00×
03Solar thermal energyHome & Garden58.06×
04Energy industryBusiness & Career53.26×
05Organic wineFood & Beverages50.00×
06Energy conservationHome & Garden33.37×
07Solar thermal collectorHome & Garden26.09×
08LichtblickHome & Garden25.79×
09Solar cellHome & Garden25.00×
10Central heatingHome & Garden24.47×
11Alternative energyHome & Garden22.00×
12Solar panelHome & Garden20.71×
13BalkonkraftwerkHome & Garden20.36×
14Photovoltaic systemHome & Garden18.11×
15Solar powerHome & Garden15.10×
16PhotovoltaicsHome & Garden14.57×
17Heat pumpHome & Garden14.42×
18Electricity generationHome & Garden11.88×
19Sustainable energyHome & Garden10.35×
20Renewable energyBusiness & Career8.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Efficient energy use audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Efficient energy use audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.51×
Need for SecurityCONSERVATISM3.05×
Healthy LifestyleBALANCE2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Efficient energy use audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
MindfulnessBALANCE0.95×
Pet OwnershipJOY1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Efficient energy use have in Germany?

Efficient energy use has an estimated audience of 7,855,230 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Efficient energy use fans?

44.0% of Efficient energy use fans are female, 56.0% are male, with an average age of 41.3 years.

03

Which brands do Efficient energy use fans like most?

Efficient energy use fans show strongest brand affinity for Energy industry (53.26×), Balkonkraftwerk (20.36×), and Solar panel (20.71×) over the country average.

04

Where do Efficient energy use fans live in Germany?

Efficient energy use fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Efficient energy use fans also like?

Beyond Efficient energy use itself, the audience over-indexes on Balkonkraftwerk (20.36×), Solar panel (20.71×), Solar cell (25×), and Solar power (15.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in Germany

See Efficient energy use audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Efficient energy use. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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