Rascasse Audience Intelligence

Balkonkraftwerk Audience in Germany

A data profile of the people who buy, follow and care about Balkonkraftwerk in Germany — modelled from more than twelve digital signal sources. Balkonkraftwerk has an estimated audience of 5,886,411 people in Germany.

#510among Topic in Germany#56in Home & Garden

The average Balkonkraftwerk fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Efficient energy use, Photovoltaics, Photovoltaic system, with strongest over-indexing on Efficient energy use (20.36× the country average).

Demographically, the Balkonkraftwerk audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Balkonkraftwerk fan in Germany is more male, around 42.3 years old, with strong Sustainability tendencies and a notable affinity for Efficient energy use.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Balkonkraftwerk profile in Germany.

Audience size
5.9M
in Germany
Gender
38.8%♀
61.2% male
Age
42.3
average years
Country rank
#819
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Balkonkraftwerk fans

38.8% are female, 61.2% are male, average age 42.3.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Balkonkraftwerk audience in Germany
MetricValue
Female38.8%
Male61.2%
Average age42.3
Estimated audience size5,886,411
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Balkonkraftwerk audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4924%
50+26%
Fig. 04

Worldwide distribution

88.6%

of the worldwide Balkonkraftwerk audience comes from Germany.

Worldwide audience distribution share by country for Balkonkraftwerk
CountryShare
Germany88.6%
Austria4.3%
China3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Balkonkraftwerk audience in Germany is strongest.

Fig. 05

Top regions by affinity

Balkonkraftwerk fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~800K1.32×
02Sachsen-Anhalt~200K1.21×
03Thüringen~200K1.21×
04Rheinland-Pfalz~400K1.20×
05Brandenburg~200K1.19×
06Saarland~90K1.18×
07Baden-Württemberg~900K1.13×
08Sachsen~300K1.08×
09Bayern~1M1.02×
10Schleswig-Holstein~200K1.01×
11Nordrhein-Westfalen~1.5M1.00×
12Hessen~400K0.89×
13Mecklenburg-Vorpommern~80K0.71×
14Hamburg~90K0.69×
15Bremen~30K0.66×
16Berlin~100K0.56×
Fig. 06

Affinity by region

Affinity by region — Balkonkraftwerk, Germany
0.56×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Balkonkraftwerk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Balkonkraftwerk audience
#·InterestCategoryAffinity×
01Efficient energy useTechnology & Electronics20.36×
02PhotovoltaicsHome & Garden17.69×
03Tesla PowerwallHome & Garden17.53×
04Homeowner associationBusiness & Career15.33×
05Photovoltaic systemHome & Garden15.04×
06Energy conservationHome & Garden14.64×
07Solar powerHome & Garden10.97×
08Solar cellHome & Garden10.23×
09Sustainable energyHome & Garden9.30×
10ViessmannHome & Garden8.89×
11Renewable energyBusiness & Career8.48×
12Tesla Model XCars & Mobility7.32×
13Tesla Model SCars & Mobility6.24×
14Solar energyHome & Garden5.65×
15HVACHome & Garden4.02×
16Ethical consumerismShopping3.73×
17Bedroom furnitureHome & Garden3.24×
18EnergyHome & Garden2.85×
19CommerzbankBusiness & Career1.82×
20TagesschauMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Balkonkraftwerk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Balkonkraftwerk audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.01×
Need for SecurityCONSERVATISM1.72×
Quality AwarenessPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Balkonkraftwerk audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
ExtroversionTHRILL0.92×
Price SensitivityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Balkonkraftwerk have in Germany?

Balkonkraftwerk has an estimated audience of 5,886,411 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Balkonkraftwerk fans?

38.8% of Balkonkraftwerk fans are female, 61.2% are male, with an average age of 42.3 years.

03

Which brands do Balkonkraftwerk fans like most?

Balkonkraftwerk fans show strongest brand affinity for Efficient energy use (20.36×), Photovoltaics (17.69×), and Photovoltaic system (15.04×) over the country average.

04

Where do Balkonkraftwerk fans live in Germany?

Balkonkraftwerk fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Balkonkraftwerk fans also like?

Beyond Balkonkraftwerk itself, the audience over-indexes on Photovoltaics (17.69×), Photovoltaic system (15.04×), Solar power (10.97×), and Sustainable energy (9.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Balkonkraftwerk audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Balkonkraftwerk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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