Balkonkraftwerk Audience in Germany
Balkonkraftwerk has an estimated audience of 5,645,531 people in Germany. 40.7% are female, 59.3% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Assisi, Cocktail, CAC 40, Icon (magazine), Metamorphoses.
The average Balkonkraftwerk fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Assisi, Cocktail, CAC 40, with strongest over-indexing on Assisi (15.25× the country average). Demographically, the Balkonkraftwerk audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Balkonkraftwerk fans
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 41.3 |
| Estimated audience size | 5,645,531 |
Audience persona
The typical Balkonkraftwerk fan in Germany is more male, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Assisi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,279,027 | 1.04× |
| Bayern | 942,126 | 1.04× |
| Baden-Württemberg | 894,761 | 1.16× |
| Niedersachsen | 754,012 | 1.38× |
| Hessen | 393,463 | 0.91× |
| Rheinland-Pfalz | 344,555 | 1.22× |
| Sachsen | 299,811 | 1.08× |
| Brandenburg | 210,555 | 1.2× |
| Schleswig-Holstein | 208,730 | 1.03× |
| Sachsen-Anhalt | 174,511 | 1.19× |
| Thüringen | 169,054 | 1.18× |
| Berlin | 147,916 | 0.59× |
| Hamburg | 88,099 | 0.69× |
| Saarland | 77,504 | 1.12× |
| Mecklenburg-Vorpommern | 57,286 | 0.53× |
| Bremen | 31,282 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Assisi | 15.25× | Travel & Leisure |
| Cocktail | 1.55× | Food & Beverages |
| CAC 40 | 1.76× | Business & Career |
| Icon (magazine) | 1.85× | Arts & Culture |
| Metamorphoses | 2.32× | Literature |
| Information sensitivity | 3.32× | Technology & Electronics |
| MK | 1.6× | Music & Radio |
| Carrie (novel) | 3.04× | Literature |
| Roaming | 2.05× | Technology & Electronics |
| Chalkidiki | 2.07× | Travel & Leisure |
| Intraocular lens | 4.56× | Health |
| HydraFacial | 3.07× | Beauty & Wellness |
| Building insulation | 2.09× | Home & Garden |
| Eden Lake | 2.32× | Movies & TV |
| Figure painting (hobby) | 1.9× | Arts & Culture |
| Israeli cuisine | 2.76× | Food & Beverages |
| Jaguar F-Pace | 2.76× | Cars & Mobility |
| Sanremo | 4.01× | Travel & Leisure |
| Oktay Kaynarca | 3.01× | Movies & TV |
| Headhunters (film) | 1.93× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.47 |
| DIY Mentality | THRILL | 1.63 |
| Need for Security | CONSERVATISM | 1.36 |
| Indulgence | JOY | 1.3 |
| Patriotism | CONSERVATISM | 1.25 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.2% |
| Austria | 4.8% |
| China | 2.5% |
See Balkonkraftwerk audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Balkonkraftwerk have in Germany?
Balkonkraftwerk has an estimated audience of 5,645,531 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Balkonkraftwerk fans?
40.7% of Balkonkraftwerk fans are female, 59.3% are male, with an average age of 41.3 years.
Which brands do Balkonkraftwerk fans like most?
Balkonkraftwerk fans show strongest brand affinity for Assisi (15.25×), Cocktail (1.55×), and CAC 40 (1.76×) over the country average.
Where do Balkonkraftwerk fans live in Germany?
Balkonkraftwerk fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,279,027), Bayern (reach 942,126), and Baden-Württemberg (reach 894,761). These three regions account for the largest share of the active audience.
What other brands do Balkonkraftwerk fans also like?
Beyond Balkonkraftwerk itself, the audience over-indexes on Cocktail (1.55×), CAC 40 (1.76×), Icon (magazine) (1.85×), and Metamorphoses (2.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Balkonkraftwerk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.