Solar energy Audience in Germany
Solar energy has an estimated audience of 8,374,941 people in Germany. 38.5% are female, 61.5% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Solar power, Solar panel, Photovoltaics, Photovoltaic system, Tire.
The average Solar energy fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Solar power, Solar panel, Photovoltaics, with strongest over-indexing on Solar power (10.18× the country average). Demographically, the Solar energy audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Solar energy fans
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 39.9 |
| Estimated audience size | 8,374,941 |
Audience persona
The typical Solar energy fan in Germany is more male, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Solar power.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,958,691 | 1.07× |
| Bayern | 1,324,643 | 0.98× |
| Baden-Württemberg | 1,248,513 | 1.09× |
| Niedersachsen | 896,303 | 1.1× |
| Hessen | 662,871 | 1.04× |
| Berlin | 549,655 | 1.47× |
| Rheinland-Pfalz | 440,245 | 1.05× |
| Brandenburg | 413,211 | 1.59× |
| Sachsen | 378,097 | 0.92× |
| Schleswig-Holstein | 273,575 | 0.91× |
| Thüringen | 226,197 | 1.06× |
| Sachsen-Anhalt | 223,127 | 1.03× |
| Hamburg | 151,675 | 0.8× |
| Mecklenburg-Vorpommern | 145,857 | 0.91× |
| Bremen | 72,319 | 1.01× |
| Saarland | 62,882 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solar power | 10.18× | Home & Garden |
| Solar panel | 10.2× | Home & Garden |
| Photovoltaics | 8.52× | Home & Garden |
| Photovoltaic system | 8.35× | Home & Garden |
| Tire | 5.43× | Cars & Mobility |
| Efficient energy use | 5.37× | Technology & Electronics |
| Electric car | 4.73× | Cars & Mobility |
| Natural World | 3.68× | Fashion & Accessoires |
| Balkonkraftwerk | 5.65× | Home & Garden |
| AutoScout24 | 3.44× | Cars & Mobility |
| Traffic | 9.22× | Cars & Mobility |
| Auto mechanic | 4.96× | Cars & Mobility |
| Solar cell | 7.01× | Home & Garden |
| Used car | 3.64× | Cars & Mobility |
| Traffic congestion | 11× | Cars & Mobility |
| Alternative energy | 11.43× | Home & Garden |
| Private transport | 10.69× | Cars & Mobility |
| Automotive design | 4.23× | Business & Career |
| Controlled-access highway | 9.25× | Travel & Leisure |
| Land use | 6.44× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.6 |
| DIY Mentality | THRILL | 1.42 |
| Convenience Orientation | PREMIUM | 1.29 |
| Patriotism | CONSERVATISM | 1.28 |
| Sustainability | BALANCE | 1.24 |
| Luxury Orientation | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Germany | 6.2% |
| Italy | 5.5% |
See Solar energy audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Solar energy have in Germany?
Solar energy has an estimated audience of 8,374,941 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Solar energy fans?
38.5% of Solar energy fans are female, 61.5% are male, with an average age of 39.9 years.
Which brands do Solar energy fans like most?
Solar energy fans show strongest brand affinity for Solar power (10.18×), Solar panel (10.2×), and Photovoltaics (8.52×) over the country average.
Where do Solar energy fans live in Germany?
Solar energy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,958,691), Bayern (reach 1,324,643), and Baden-Württemberg (reach 1,248,513). These three regions account for the largest share of the active audience.
What other brands do Solar energy fans also like?
Beyond Solar energy itself, the audience over-indexes on Solar panel (10.2×), Photovoltaics (8.52×), Photovoltaic system (8.35×), and Tire (5.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Solar energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.