Rascasse Audience Intelligence

Solar energy Audience in Germany

A data profile of the people who buy, follow and care about Solar energy in Germany — modelled from more than twelve digital signal sources. Solar energy has an estimated audience of 8,374,941 people in Germany.

#291among Topic in Germany#31in Home & Garden

The average Solar energy fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Solar power, Solar panel, Photovoltaics, with strongest over-indexing on Solar power (10.18× the country average).

Demographically, the Solar energy audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Solar energy fan in Germany is more male, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Solar power.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Solar energy profile in Germany.

Audience size
8.4M
in Germany
Gender
38.5%♀
61.5% male
Age
39.9
average years
Country rank
#482
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Solar energy fans

38.5% are female, 61.5% are male, average age 39.9.

Fig. 02

Gender split

38.5%
Female
61.5%
Male
Demographic split for Solar energy audience in Germany
MetricValue
Female38.5%
Male61.5%
Average age39.9
Estimated audience size8,374,941
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Solar energy audience in Germany
Age bracketShare%
16-1918%
20-2919%
30-3920%
40-4922%
50+21%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Solar energy audience comes from Germany.

Worldwide audience distribution share by country for Solar energy
CountryShare
United States22.5%
Germany6.2%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Solar energy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Solar energy fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~400K1.52×
02Thüringen~200K1.17×
03Niedersachsen~900K1.09×
04Mecklenburg-Vorpommern~200K1.07×
05Sachsen-Anhalt~200K1.06×
06Baden-Württemberg~1M1.04×
07Sachsen~400K1.02×
08Berlin~400K1.02×
09Rheinland-Pfalz~400K1.01×
10Bremen~70K1.00×
11Nordrhein-Westfalen~2M0.99×
12Bayern~1.5M0.96×
13Hessen~600K0.95×
14Schleswig-Holstein~300K0.92×
15Hamburg~200K0.80×
16Saarland~80K0.80×
Fig. 06

Affinity by region

Affinity by region — Solar energy, Germany
0.80×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Solar energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Solar energy audience
#·InterestCategoryAffinity×
01Alternative energyHome & Garden11.43×
02Traffic congestionCars & Mobility11.00×
03Private transportCars & Mobility10.69×
04Solar panelHome & Garden10.20×
05Solar powerHome & Garden10.18×
06Controlled-access highwayTravel & Leisure9.25×
07TrafficCars & Mobility9.22×
08PhotovoltaicsHome & Garden8.52×
09Photovoltaic systemHome & Garden8.35×
10Diesel fuelCars & Mobility7.51×
11Solar cellHome & Garden7.01×
12Land useHome & Garden6.44×
13BalkonkraftwerkHome & Garden5.65×
14TireCars & Mobility5.43×
15Efficient energy useTechnology & Electronics5.37×
16Auto mechanicCars & Mobility4.96×
17Electric carCars & Mobility4.73×
18Automotive designBusiness & Career4.23×
19Used carCars & Mobility3.64×
20AutoScout24Cars & Mobility3.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Solar energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Solar energy audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.14×
PatriotismCONSERVATISM1.94×
Convenience OrientationPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Solar energy audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
MindfulnessBALANCE0.79×
Price SensitivityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Solar energy have in Germany?

Solar energy has an estimated audience of 8,374,941 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Solar energy fans?

38.5% of Solar energy fans are female, 61.5% are male, with an average age of 39.9 years.

03

Which brands do Solar energy fans like most?

Solar energy fans show strongest brand affinity for Solar power (10.18×), Solar panel (10.2×), and Photovoltaics (8.52×) over the country average.

04

Where do Solar energy fans live in Germany?

Solar energy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Solar energy fans also like?

Beyond Solar energy itself, the audience over-indexes on Solar panel (10.2×), Photovoltaics (8.52×), Photovoltaic system (8.35×), and Tire (5.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Solar energy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Solar energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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