A data profile of the people who buy, follow and care about Solar energy in Italy — modelled from more than twelve digital signal sources. Solar energy has an estimated audience of 7,413,730 people in Italy.
The average Solar energy fan in Italy is 45.6 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Sicilia, Campania.
Top brand affinities include Photovoltaics, Used car, Automotive design, with strongest over-indexing on Photovoltaics (8.2× the country average).
Demographically, the Solar energy audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Need for Security, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Solar energy fan in Italy is more male, around 45.6 years old, with strong Need for Security tendencies and a notable affinity for Photovoltaics.
The key figures that characterise the Solar energy profile in Italy.
35.4% are female, 64.6% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 45.6 |
| Estimated audience size | 7,413,730 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Solar energy audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.5% |
| Germany | 6.2% |
| Italy | 5.5% |
Where the Solar energy audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~900K | 1.45× | |
| 02 | Aosta Valley | ~20K | 1.11× | |
| 03 | Lombardy | ~1.5M | 1.04× | |
| 04 | Campania | ~900K | 1.04× | |
| 05 | Veneto | ~600K | 1.03× | |
| 06 | Molise | ~40K | 1.03× | |
| 07 | Basilicata | ~70K | 1.01× | |
| 08 | Friuli-Venezia Giulia | ~100K | 1.00× | |
| 09 | Sardinia | ~200K | 0.99× | |
| 10 | Trentino-Alto Adige/Südtirol | ~100K | 0.98× | |
| 11 | Umbria | ~100K | 0.97× | |
| 12 | Calabria | ~200K | 0.96× | |
| 13 | Marche | ~200K | 0.95× | |
| 14 | Puglia | ~500K | 0.94× | |
| 15 | Abruzzo | ~200K | 0.94× | |
| 16 | Emilia-Romagna | ~600K | 0.93× | |
| 17 | Lazio | ~800K | 0.91× | |
| 18 | Tuscany | ~400K | 0.91× | |
| 19 | Liguria | ~200K | 0.91× | |
| 20 | Piedmont | ~500K | 0.89× |
The strongest cross-interests of the Solar energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Traffic congestion | Cars & Mobility | 8.30× | ||
| 02 | Photovoltaics | Home & Garden | 8.20× | ||
| 03 | Private transport | Cars & Mobility | 7.66× | ||
| 04 | Traffic | Cars & Mobility | 7.43× | ||
| 05 | Diesel fuel | Cars & Mobility | 7.41× | ||
| 06 | Solar panel | Home & Garden | 7.24× | ||
| 07 | Controlled-access highway | Travel & Leisure | 6.59× | ||
| 08 | Air pollution | Health | 6.32× | ||
| 09 | Gasoline | Cars & Mobility | 5.89× | ||
| 10 | Automotive design | Business & Career | 5.53× | ||
| 11 | Used car | Cars & Mobility | 5.45× | ||
| 12 | Land use | Home & Garden | 5.00× | ||
| 13 | Electric car | Cars & Mobility | 4.70× | ||
| 14 | Sustainable energy | Home & Garden | 4.64× | ||
| 15 | Efficient energy use | Technology & Electronics | 4.25× | ||
| 16 | Car dealership | Cars & Mobility | 4.08× | ||
| 17 | Telepass | Business & Career | 4.05× | ||
| 18 | AutoScout24 | Cars & Mobility | 3.89× | ||
| 19 | Tire | Cars & Mobility | 3.87× | ||
| 20 | Renewable energy | Business & Career | 3.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.47× | |
| Sustainability | BALANCE | 1.51× | |
| DIY Mentality | THRILL | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.63× | |
| Design Affinity | PREMIUM | 0.64× | |
| Extroversion | THRILL | 0.65× |
Solar energy has an estimated audience of 7,413,730 people in Italy, concentrated in Lombardy and Sicilia.
35.4% of Solar energy fans are female, 64.6% are male, with an average age of 45.6 years.
Solar energy fans show strongest brand affinity for Photovoltaics (8.2×), Used car (5.45×), and Automotive design (5.53×) over the country average.
Solar energy fans in Italy are most concentrated in Lombardy (reach ~1.5M), Sicilia (reach ~900K), and Campania (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Solar energy itself, the audience over-indexes on Used car (5.45×), Automotive design (5.53×), Electric car (4.7×), and Solar panel (7.24×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Solar energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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