A data profile of the people who buy, follow and care about Solar energy in India — modelled from more than twelve digital signal sources. Solar energy has an estimated audience of 3,042,406 people in India.
The average Solar energy fan in India is 33.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Asia Cup, International Chamber of Commerce, Dharmendra, with strongest over-indexing on Asia Cup (1.74× the country average).
Demographically, the Solar energy audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Solar energy fan in India is more male, around 33.2 years old, with strong Need for Security tendencies and a notable affinity for Asia Cup.
The key figures that characterise the Solar energy profile in India.
13.0% are female, 87.0% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 13.0% |
| Male | 87.0% |
| Average age | 33.2 |
| Estimated audience size | 3,042,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Solar energy audience comes from India.
| Country | Share |
|---|---|
| United States | 22.5% |
| Germany | 6.2% |
| Italy | 5.5% |
Where the Solar energy audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Telangana | ~90K | 1.97× | |
| 02 | Meghalaya | ~5K | 1.48× | |
| 03 | Tamil Nadu | ~100K | 1.37× | |
| 04 | Maharashtra | ~200K | 1.32× | |
| 05 | Andhra Pradesh | ~50K | 1.32× | |
| 06 | Chhattisgarh | ~20K | 1.24× | |
| 07 | Karnataka | ~90K | 1.20× | |
| 08 | Goa | ~4K | 1.11× | |
| 09 | Odisha | ~40K | 1.10× | |
| 10 | Jharkhand | ~30K | 1.04× | |
| 11 | Tripura | ~4K | 1.03× | |
| 12 | Nagaland | ~2K | 1.02× | |
| 13 | Uttarakhand | ~10K | 1.00× | |
| 14 | Madhya Pradesh | ~60K | 0.99× | |
| 15 | Assam | ~30K | 0.97× | |
| 16 | Gujarat | ~80K | 0.95× | |
| 17 | Arunachal Pradesh | ~2K | 0.91× | |
| 18 | Sikkim | ~1K | 0.91× | |
| 19 | Punjab (region) | ~40K | 0.90× | |
| 20 | Himachal Pradesh | ~10K | 0.86× | |
| 21 | Manipur | ~3K | 0.85× | |
| 22 | Mizoram | ~2K | 0.85× | |
| 23 | Uttar Pradesh | ~100K | 0.84× | |
| 24 | West Bengal | ~80K | 0.82× | |
| 25 | Haryana | ~30K | 0.82× | |
| 26 | Jammu and Kashmir | ~10K | 0.79× | |
| 27 | Rajasthan | ~50K | 0.70× | |
| 28 | Bihar | ~40K | 0.67× | |
| 29 | Kerala | ~30K | 0.62× |
The strongest cross-interests of the Solar energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar inverter | Home & Garden | 15.53× | ||
| 02 | Diesel fuel | Cars & Mobility | 5.74× | ||
| 03 | Solar power | Home & Garden | 5.34× | ||
| 04 | Automotive design | Business & Career | 4.35× | ||
| 05 | Electric car | Cars & Mobility | 4.35× | ||
| 06 | Tire | Cars & Mobility | 3.43× | ||
| 07 | Tractor | Cars & Mobility | 2.65× | ||
| 08 | Share (finance) | Business & Career | 2.17× | ||
| 09 | Electricity | Home & Garden | 2.01× | ||
| 10 | International Chamber of Commerce | Business & Career | 2.00× | ||
| 11 | Stock exchange | Business & Career | 1.92× | ||
| 12 | Dharmendra | Movies & TV | 1.90× | ||
| 13 | Breaking news | Movies & TV | 1.90× | ||
| 14 | Transport | Cars & Mobility | 1.88× | ||
| 15 | Mutual fund | Business & Career | 1.80× | ||
| 16 | Instant messaging | Internet & Social Media | 1.75× | ||
| 17 | Asia Cup | Sports | 1.74× | ||
| 18 | Education | Business & Career | 1.71× | ||
| 19 | TradingView | Business & Career | 1.63× | ||
| 20 | Money | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.90× | |
| Patriotism | CONSERVATISM | 1.70× | |
| Sustainability | BALANCE | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Mindfulness | BALANCE | 0.78× | |
| Early Adopter Mentality | POWER | 0.79× |
Solar energy has an estimated audience of 3,042,406 people in India, concentrated in Maharashtra and Uttar Pradesh.
13.0% of Solar energy fans are female, 87.0% are male, with an average age of 33.2 years.
Solar energy fans show strongest brand affinity for Asia Cup (1.74×), International Chamber of Commerce (2×), and Dharmendra (1.9×) over the country average.
Solar energy fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~100K), and Tamil Nadu (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Solar energy itself, the audience over-indexes on International Chamber of Commerce (2×), Dharmendra (1.9×), Solar inverter (15.53×), and Education (1.71×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Solar energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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