A data profile of the people who buy, follow and care about Solar energy in Finland — modelled from more than twelve digital signal sources. Solar energy has an estimated audience of 568,940 people in Finland.
Solar energy has an estimated audience of 568,940 people in Finland. 54.2% are female, 45.8% are male, average age 43.1. Top brand affinities: Solar power, Biltema, Solar panel, Renewable energy, Automotive design.
Top brand affinities include Solar power, Biltema, Solar panel, with strongest over-indexing on Solar power (8.56× the country average).
Demographically, the Solar energy audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Solar energy fan in Finland is balanced, around 43.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Solar power.
The key figures that characterise the Solar energy profile in Finland.
54.2% are female, 45.8% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 43.1 |
| Estimated audience size | 568,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Solar energy audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.5% |
| Germany | 6.2% |
| Italy | 5.5% |
The strongest cross-interests of the Solar energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar power | Home & Garden | 8.56× | ||
| 02 | Traffic | Cars & Mobility | 8.22× | ||
| 03 | Automotive design | Business & Career | 7.63× | ||
| 04 | Solar panel | Home & Garden | 7.29× | ||
| 05 | Efficient energy use | Technology & Electronics | 4.75× | ||
| 06 | Renewable energy | Business & Career | 4.59× | ||
| 07 | Lawn mower | Home & Garden | 4.54× | ||
| 08 | Heat pump | Home & Garden | 4.40× | ||
| 09 | Home repair | Home & Garden | 3.41× | ||
| 10 | HVAC | Home & Garden | 3.26× | ||
| 11 | Used car | Cars & Mobility | 3.10× | ||
| 12 | Biltema | Business & Career | 2.99× | ||
| 13 | Electricity | Home & Garden | 2.97× | ||
| 14 | Summer house | Travel & Leisure | 2.95× | ||
| 15 | Holiday cottage | Travel & Leisure | 2.57× | ||
| 16 | Bauhaus | Shopping | 2.43× | ||
| 17 | Cottage | Travel & Leisure | 2.36× | ||
| 18 | K-rauta | Shopping | 1.96× | ||
| 19 | Kauppalehti | News | 1.71× | ||
| 20 | Finland | Travel & Leisure | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 4.15× | |
| Social Media Usage | JOY | 1.43× | |
| Need for Security | CONSERVATISM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.39× | |
| Travelling | THRILL | 0.77× | |
| Need for Security | CONSERVATISM | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Solar energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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