A data profile of the people who buy, follow and care about Used car in Finland — modelled from more than twelve digital signal sources. Used car has an estimated audience of 740,087 people in Finland.
Used car has an estimated audience of 740,087 people in Finland. 38.6% are female, 61.4% are male, average age 42.2. Top brand affinities: Finland, Auto maintenance, SUVs, Volkswagen, Driving.
Top brand affinities include Finland, Auto maintenance, SUVs, with strongest over-indexing on Finland (1.56× the country average).
Demographically, the Used car audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Used car fan in Finland is more male, around 42.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Finland.
The key figures that characterise the Used car profile in Finland.
38.6% are female, 61.4% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 42.2 |
| Estimated audience size | 740,087 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Used car audience comes from Finland.
| Country | Share |
|---|---|
| United States | 23.3% |
| Germany | 5.5% |
| Japan | 4.6% |
The strongest cross-interests of the Used car audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mid-size car | Cars & Mobility | 5.75× | ||
| 02 | Auto maintenance | Cars & Mobility | 4.09× | ||
| 03 | Honda CR-V | Cars & Mobility | 3.49× | ||
| 04 | Motorhome | Cars & Mobility | 3.45× | ||
| 05 | Car dealership | Cars & Mobility | 3.00× | ||
| 06 | Volkswagen | Cars & Mobility | 2.60× | ||
| 07 | City car | Cars & Mobility | 2.55× | ||
| 08 | Family car | Cars & Mobility | 2.53× | ||
| 09 | Jari-Matti Latvala | Sports | 2.52× | ||
| 10 | SUVs | Cars & Mobility | 2.30× | ||
| 11 | Driving | Cars & Mobility | 2.21× | ||
| 12 | Hybrids | Cars & Mobility | 1.97× | ||
| 13 | Electric car | Cars & Mobility | 1.94× | ||
| 14 | Motor vehicle | Cars & Mobility | 1.91× | ||
| 15 | Škoda Auto | Cars & Mobility | 1.91× | ||
| 16 | Home repair | Home & Garden | 1.84× | ||
| 17 | Bauhaus | Shopping | 1.66× | ||
| 18 | Finland | Travel & Leisure | 1.56× | ||
| 19 | Kalle Rovanperä | Sports | 1.54× | ||
| 20 | Automobiles | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.20× | |
| Social Media Usage | JOY | 1.28× | |
| Patriotism | CONSERVATISM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Travelling | THRILL | 0.67× | |
| Patriotism | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Used car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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