A data profile of the people who buy, follow and care about Jari-Matti Latvala in Finland — modelled from more than twelve digital signal sources. Jari-Matti Latvala has an estimated audience of 530,234 people in Finland.
Jari-Matti Latvala has an estimated audience of 530,234 people in Finland. 18.1% are female, 81.9% are male, average age 47.6. Top brand affinities: Ice Hockey World Championships, World Rally Championship (video game series), Valtteri Bottas, Peugeot 208, Rallying.
Top brand affinities include Ice Hockey World Championships, World Rally Championship (video game series), Valtteri Bottas, with strongest over-indexing on Ice Hockey World Championships (3.41× the country average).
Demographically, the Jari-Matti Latvala audience skews more male with an average age of 47.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Jari-Matti Latvala fan in Finland is more male, around 47.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Jari-Matti Latvala profile in Finland.
18.1% are female, 81.9% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 18.1% |
| Male | 81.9% |
| Average age | 47.6 |
| Estimated audience size | 530,234 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 8% | |
| 30-39 | 14% | |
| 40-49 | 27% | |
| 50+ | 42% |
of the worldwide Jari-Matti Latvala audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 91.0% |
| Italy | 1.5% |
| United Kingdom | 1.4% |
The strongest cross-interests of the Jari-Matti Latvala audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peugeot 208 | Cars & Mobility | 21.99× | ||
| 02 | World Rally Championship (video game series) | Games | 8.18× | ||
| 03 | Rallying | Sports | 7.33× | ||
| 04 | Kimi Räikkönen | Sports | 6.15× | ||
| 05 | Max Verstappen | Sports | 5.61× | ||
| 06 | Hyundai | Cars & Mobility | 5.52× | ||
| 07 | Toyota Corolla | Cars & Mobility | 5.05× | ||
| 08 | Nissan Qashqai | Cars & Mobility | 4.87× | ||
| 09 | Racing games | Games | 4.77× | ||
| 10 | Volvo XC60 | Cars & Mobility | 4.57× | ||
| 11 | Valtteri Bottas | Sports | 3.69× | ||
| 12 | Ice Hockey World Championships | Sports | 3.41× | ||
| 13 | Toyota | Cars & Mobility | 3.41× | ||
| 14 | Škoda Auto | Cars & Mobility | 3.10× | ||
| 15 | SUVs | Cars & Mobility | 2.82× | ||
| 16 | Volvo | Cars & Mobility | 2.82× | ||
| 17 | Used car | Cars & Mobility | 2.52× | ||
| 18 | Biltema | Business & Career | 2.17× | ||
| 19 | Internet & Social Media | 2.13× | |||
| 20 | Danske Bank | Business & Career | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| Family Orientation | CONSERVATISM | 1.34× | |
| Need for Security | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.41× | |
| Creativity | OPEN | 0.58× | |
| Design Affinity | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Jari-Matti Latvala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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