A data profile of the people who buy, follow and care about Danske Bank in Finland — modelled from more than twelve digital signal sources. Danske Bank has an estimated audience of 1,736,879 people in Finland.
Danske Bank has an estimated audience of 1,736,879 people in Finland. 55.8% are female, 44.2% are male, average age 45.0. Top brand affinities: Nordea, Kauppalehti, Handelsbanken, Finnair, Yle Uutiset.
Top brand affinities include Nordea, Kauppalehti, Handelsbanken, with strongest over-indexing on Nordea (8.17× the country average).
Demographically, the Danske Bank audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
The typical Danske Bank fan in Finland is more female, around 45.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nordea.
The key figures that characterise the Danske Bank profile in Finland.
55.8% are female, 44.2% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 45.0 |
| Estimated audience size | 1,736,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 35% |
The strongest cross-interests of the Danske Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Handelsbanken | News | 16.81× | ||
| 02 | Index fund | Business & Career | 9.52× | ||
| 03 | Nordea | Business & Career | 8.17× | ||
| 04 | Swedbank | Business & Career | 7.76× | ||
| 05 | Savings bank | Business & Career | 5.29× | ||
| 06 | Stock | Business & Career | 4.33× | ||
| 07 | Loan | Business & Career | 3.88× | ||
| 08 | First-time home buyer grant | Home & Garden | 3.84× | ||
| 09 | Kauppalehti | News | 3.38× | ||
| 10 | Finance | Business & Career | 2.36× | ||
| 11 | Viking Line | Cars & Mobility | 2.26× | ||
| 12 | Investment | Business & Career | 2.24× | ||
| 13 | Finnair | Travel & Leisure | 2.08× | ||
| 14 | Veikkaus | Games | 1.97× | ||
| 15 | House | Home & Garden | 1.89× | ||
| 16 | Biltema | Business & Career | 1.69× | ||
| 17 | Family | Kids & Family | 1.67× | ||
| 18 | Yle Uutiset | Movies & TV | 1.59× | ||
| 19 | Shopping | Shopping | 1.52× | ||
| 20 | Google Maps | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.82× | |
| Travelling | THRILL | 1.94× | |
| Social Media Usage | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Need for Security | CONSERVATISM | 1.30× | |
| Social Media Usage | JOY | 1.34× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Danske Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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