A data profile of the people who buy, follow and care about Investment in Finland — modelled from more than twelve digital signal sources. Investment has an estimated audience of 1,331,335 people in Finland.
Investment has an estimated audience of 1,331,335 people in Finland. 52.9% are female, 47.1% are male, average age 47.5. Top brand affinities: Danske Bank, Finnair, Stockmann, Apartment, Mortgage loans.
Top brand affinities include Danske Bank, Finnair, Stockmann, with strongest over-indexing on Danske Bank (2.24× the country average).
Demographically, the Investment audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Investment fan in Finland is balanced, around 47.5 years old, with strong Indulgence tendencies and a notable affinity for Danske Bank.
The key figures that characterise the Investment profile in Finland.
52.9% are female, 47.1% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 47.5 |
| Estimated audience size | 1,331,335 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Investment audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.4% |
| Japan | 4.3% |
The strongest cross-interests of the Investment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Danske Bank | Business & Career | 2.24× | ||
| 02 | Innovation | Business & Career | 2.21× | ||
| 03 | Stock exchange | Business & Career | 2.21× | ||
| 04 | Heat pump | Home & Garden | 2.10× | ||
| 05 | Stock market | Business & Career | 1.99× | ||
| 06 | Financial services | Business & Career | 1.83× | ||
| 07 | Mortgage loans | Business & Career | 1.75× | ||
| 08 | Renewable energy | Business & Career | 1.73× | ||
| 09 | Modern architecture | Arts & Culture | 1.72× | ||
| 10 | Tesla Motors | Cars & Mobility | 1.71× | ||
| 11 | Hairstyle | Beauty & Wellness | 1.65× | ||
| 12 | First-time buyer | Shopping | 1.64× | ||
| 13 | Sustainable energy | Home & Garden | 1.63× | ||
| 14 | Finnair | Travel & Leisure | 1.59× | ||
| 15 | Stockmann | Shopping | 1.57× | ||
| 16 | Stockholm | Travel & Leisure | 1.55× | ||
| 17 | Dinner | Food & Beverages | 1.52× | ||
| 18 | Solar energy | Home & Garden | 1.52× | ||
| 19 | Estonia | Travel & Leisure | 1.51× | ||
| 20 | Apartment | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.37× | |
| Career Orientation | POWER | 1.36× | |
| Family Orientation | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.91× | |
| Urban Lifestyle | OPEN | 0.96× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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