A data profile of the people who buy, follow and care about Estonia in Finland — modelled from more than twelve digital signal sources. Estonia has an estimated audience of 668,210 people in Finland.
Estonia has an estimated audience of 668,210 people in Finland. 59.5% are female, 40.5% are male, average age 45.5. Top brand affinities: Viking Line, Tallinn, Estonia, Finnair, Nordea, Sokos.
Top brand affinities include Viking Line, Tallinn, Estonia, Finnair, with strongest over-indexing on Viking Line (2.91× the country average).
Demographically, the Estonia audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
The typical Estonia fan in Finland is more female, around 45.5 years old, with strong Travelling tendencies and a notable affinity for Viking Line.
The key figures that characterise the Estonia profile in Finland.
59.5% are female, 40.5% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 45.5 |
| Estimated audience size | 668,210 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Estonia audience comes from Finland.
| Country | Share |
|---|---|
| United States | 8.5% |
| Germany | 5.7% |
| Finland | 4.5% |
The strongest cross-interests of the Estonia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tallinn, Estonia | Travel & Leisure | 8.35× | ||
| 02 | Viking Line | Cars & Mobility | 2.91× | ||
| 03 | Silja Line | Cars & Mobility | 2.71× | ||
| 04 | Sokos | Shopping | 2.23× | ||
| 05 | Momondo | Travel & Leisure | 2.21× | ||
| 06 | Finnair | Travel & Leisure | 1.87× | ||
| 07 | Hotels | Travel & Leisure | 1.79× | ||
| 08 | Nordea | Business & Career | 1.66× | ||
| 09 | Biltema | Business & Career | 1.62× | ||
| 10 | Danske Bank | Business & Career | 1.60× | ||
| 11 | Beauty | Beauty & Wellness | 1.55× | ||
| 12 | Nordic countries | Travel & Leisure | 1.55× | ||
| 13 | Family | Kids & Family | 1.54× | ||
| 14 | Physical exercise | Sports | 1.54× | ||
| 15 | Business | Business & Career | 1.53× | ||
| 16 | Nature | Home & Garden | 1.53× | ||
| 17 | Physical fitness | Sports | 1.53× | ||
| 18 | Online shopping | Shopping | 1.51× | ||
| 19 | Design | Home & Garden | 1.51× | ||
| 20 | Cooking | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.83× | |
| Urban Lifestyle | OPEN | 1.44× | |
| Need for Security | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Early Adopter Mentality | POWER | 0.89× | |
| Social Media Usage | JOY | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Estonia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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