A data profile of the people who buy, follow and care about Russia in Finland — modelled from more than twelve digital signal sources. Russia has an estimated audience of 1,199,684 people in Finland.
Russia has an estimated audience of 1,199,684 people in Finland. 55.1% are female, 44.9% are male, average age 44.6. Top brand affinities: Finnair, LinkedIn, Happiness, WhatsApp, Shoes.
Top brand affinities include Finnair, LinkedIn, Happiness, with strongest over-indexing on Finnair (1.71× the country average).
Demographically, the Russia audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Russia fan in Finland is more female, around 44.6 years old, with strong Indulgence tendencies and a notable affinity for Finnair.
The key figures that characterise the Russia profile in Finland.
55.1% are female, 44.9% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 44.6 |
| Estimated audience size | 1,199,684 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Russia audience comes from Finland.
| Country | Share |
|---|---|
| Japan | 13.0% |
| United States | 9.7% |
| India | 5.1% |
The strongest cross-interests of the Russia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Finnair | Travel & Leisure | 1.71× | ||
| 02 | Internet & Social Media | 1.71× | |||
| 03 | Hairstyle | Beauty & Wellness | 1.67× | ||
| 04 | Modern architecture | Arts & Culture | 1.66× | ||
| 05 | Cruises | Travel & Leisure | 1.63× | ||
| 06 | Sunglasses | Fashion & Accessoires | 1.63× | ||
| 07 | Happiness | Health | 1.61× | ||
| 08 | Internet & Social Media | 1.61× | |||
| 09 | Dogs | Pets & Animals | 1.61× | ||
| 10 | Hair products | Beauty & Wellness | 1.61× | ||
| 11 | Bars | Travel & Leisure | 1.60× | ||
| 12 | Celebrity | Movies & TV | 1.60× | ||
| 13 | Kitchen | Home & Garden | 1.58× | ||
| 14 | Meat | Food & Beverages | 1.57× | ||
| 15 | Wikipedia | Internet & Social Media | 1.57× | ||
| 16 | Fiction books | Literature | 1.57× | ||
| 17 | Festival | Music & Radio | 1.55× | ||
| 18 | Shoes | Fashion & Accessoires | 1.54× | ||
| 19 | Spas | Beauty & Wellness | 1.54× | ||
| 20 | Intersport | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.38× | |
| Career Orientation | POWER | 1.35× | |
| Convenience Orientation | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.92× | |
| Creativity | OPEN | 0.94× | |
| Risk Appetite | THRILL | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Russia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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