A data profile of the people who buy, follow and care about Russia in Italy — modelled from more than twelve digital signal sources. Russia has an estimated audience of 3,683,484 people in Italy.
The average Russia fan in Italy is 42.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Whoopi Goldberg, FIFA World Cup, Wikipedia, with strongest over-indexing on Whoopi Goldberg (13.75× the country average).
Demographically, the Russia audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Russia fan in Italy is balanced, around 42.2 years old, with strong Individualism tendencies and a notable affinity for Whoopi Goldberg.
The key figures that characterise the Russia profile in Italy.
45.4% are female, 54.6% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 42.2 |
| Estimated audience size | 3,683,484 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Russia audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 13.0% |
| United States | 9.7% |
| India | 5.1% |
Where the Russia audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~900K | 1.37× | |
| 02 | Sardinia | ~100K | 1.24× | |
| 03 | Lazio | ~500K | 1.21× | |
| 04 | Sicilia | ~400K | 1.17× | |
| 05 | Veneto | ~300K | 1.17× | |
| 06 | Puglia | ~300K | 1.13× | |
| 07 | Friuli-Venezia Giulia | ~80K | 1.12× | |
| 08 | Emilia-Romagna | ~300K | 1.11× | |
| 09 | Tuscany | ~300K | 1.08× | |
| 10 | Campania | ~400K | 1.07× | |
| 11 | Piedmont | ~300K | 1.07× | |
| 12 | Calabria | ~100K | 1.06× | |
| 13 | Liguria | ~100K | 0.99× | |
| 14 | Marche | ~90K | 0.93× | |
| 15 | Abruzzo | ~70K | 0.90× | |
| 16 | Umbria | ~50K | 0.81× | |
| 17 | Trentino-Alto Adige/Südtirol | ~60K | 0.80× | |
| 18 | Basilicata | ~20K | 0.70× | |
| 19 | Molise | ~10K | 0.65× | |
| 20 | Aosta Valley | ~5K | 0.50× |
The strongest cross-interests of the Russia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Whoopi Goldberg | Movies & TV | 13.75× | ||
| 02 | Alexander Skarsgård | Movies & TV | 10.15× | ||
| 03 | The Departed | Movies & TV | 7.02× | ||
| 04 | Lebanon | Travel & Leisure | 5.53× | ||
| 05 | Robert De Niro | Movies & TV | 4.76× | ||
| 06 | Anne Hathaway | Movies & TV | 3.43× | ||
| 07 | Al Pacino | Movies & TV | 3.41× | ||
| 08 | Master of Business Administration | Business & Career | 2.77× | ||
| 09 | La Liga | Sports | 2.36× | ||
| 10 | Wikipedia | Internet & Social Media | 2.24× | ||
| 11 | The Championships, Wimbledon | Sports | 1.93× | ||
| 12 | Genetics | Kids & Family | 1.89× | ||
| 13 | Subscription business model | Shopping | 1.81× | ||
| 14 | Superman | Movies & TV | 1.75× | ||
| 15 | Slovenia | Travel & Leisure | 1.70× | ||
| 16 | Canada | Travel & Leisure | 1.64× | ||
| 17 | Batman | Movies & TV | 1.59× | ||
| 18 | FIFA World Cup | Sports | 1.55× | ||
| 19 | UEFA Europa League | Sports | 1.54× | ||
| 20 | Google Maps | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.36× | |
| Patriotism | CONSERVATISM | 1.34× | |
| Community Orientation | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.60× | |
| Indulgence | JOY | 0.68× | |
| Price Sensitivity | PREMIUM | 0.73× |
Russia has an estimated audience of 3,683,484 people in Italy, concentrated in Lombardy and Lazio.
45.4% of Russia fans are female, 54.6% are male, with an average age of 42.2 years.
Russia fans show strongest brand affinity for Whoopi Goldberg (13.75×), FIFA World Cup (1.55×), and Wikipedia (2.24×) over the country average.
Russia fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Russia itself, the audience over-indexes on FIFA World Cup (1.55×), Wikipedia (2.24×), Alexander Skarsgård (10.15×), and Anne Hathaway (3.43×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Russia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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