A data profile of the people who buy, follow and care about The Championships, Wimbledon in Italy — modelled from more than twelve digital signal sources. The Championships, Wimbledon has an estimated audience of 6,358,039 people in Italy.
The average The Championships, Wimbledon fan in Italy is 41.3 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include Australian Open, Novak Djokovic, Beauty, with strongest over-indexing on Australian Open (10.67× the country average).
Demographically, the The Championships, Wimbledon audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Sports Activity, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical The Championships, Wimbledon fan in Italy is more male, around 41.3 years old, with strong Sports Activity tendencies and a notable affinity for Australian Open.
The key figures that characterise the The Championships, Wimbledon profile in Italy.
36.8% are female, 63.2% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 41.3 |
| Estimated audience size | 6,358,039 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide The Championships, Wimbledon audience comes from Italy.
| Country | Share |
|---|---|
| United Kingdom | 18.0% |
| Italy | 12.2% |
| United States | 11.0% |
Where the The Championships, Wimbledon audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 1.42× | |
| 02 | Emilia-Romagna | ~700K | 1.39× | |
| 03 | Piedmont | ~600K | 1.39× | |
| 04 | Sardinia | ~200K | 1.30× | |
| 05 | Veneto | ~600K | 1.23× | |
| 06 | Tuscany | ~500K | 1.23× | |
| 07 | Lombardy | ~1.5M | 1.19× | |
| 08 | Friuli-Venezia Giulia | ~100K | 1.19× | |
| 09 | Marche | ~200K | 1.12× | |
| 10 | Lazio | ~800K | 1.07× | |
| 11 | Liguria | ~200K | 1.04× | |
| 12 | Abruzzo | ~100K | 0.94× | |
| 13 | Umbria | ~90K | 0.93× | |
| 14 | Puglia | ~400K | 0.83× | |
| 15 | Sicilia | ~400K | 0.74× | |
| 16 | Campania | ~500K | 0.66× | |
| 17 | Aosta Valley | ~10K | 0.64× | |
| 18 | Basilicata | ~30K | 0.61× | |
| 19 | Calabria | ~100K | 0.57× | |
| 20 | Molise | ~20K | 0.55× |
The strongest cross-interests of the The Championships, Wimbledon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roland Garros | Sports | 11.13× | ||
| 02 | Boris Becker | Sports | 11.07× | ||
| 03 | Eugenie Bouchard | Sports | 11.04× | ||
| 04 | Steffi Graf | Sports | 10.99× | ||
| 05 | Andre Agassi | Sports | 10.93× | ||
| 06 | Australian Open | Sports | 10.67× | ||
| 07 | Maria Sharapova | Sports | 9.84× | ||
| 08 | Venus Williams | Sports | 9.28× | ||
| 09 | Rafael Nadal | Sports | 8.41× | ||
| 10 | Alexander Zverev | Sports | 8.35× | ||
| 11 | Novak Djokovic | Sports | 8.28× | ||
| 12 | US Open (tennis) | Sports | 6.38× | ||
| 13 | Beauty | Beauty & Wellness | 3.14× | ||
| 14 | Tuttosport | Sports | 2.26× | ||
| 15 | corriere dello sport | Sports | 2.25× | ||
| 16 | FIFA World Cup | Sports | 1.86× | ||
| 17 | UEFA Champions League | Sports | 1.73× | ||
| 18 | La Gazzetta dello Sport | Sports | 1.63× | ||
| 19 | A.C. Milan | Sports | 1.62× | ||
| 20 | Juventus F.C. | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.24× | |
| Career Orientation | POWER | 1.14× | |
| Family Orientation | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.79× | |
| DIY Mentality | THRILL | 0.79× | |
| Creativity | OPEN | 0.81× |
The Championships, Wimbledon has an estimated audience of 6,358,039 people in Italy, concentrated in Lombardy and Lazio.
36.8% of The Championships, Wimbledon fans are female, 63.2% are male, with an average age of 41.3 years.
The Championships, Wimbledon fans show strongest brand affinity for Australian Open (10.67×), Novak Djokovic (8.28×), and Beauty (3.14×) over the country average.
The Championships, Wimbledon fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~800K), and Emilia-Romagna (reach ~700K). These three regions account for the largest share of the active audience.
Beyond The Championships, Wimbledon itself, the audience over-indexes on Novak Djokovic (8.28×), Beauty (3.14×), Alexander Zverev (8.35×), and US Open (tennis) (6.38×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for The Championships, Wimbledon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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