Carlos Alcaraz Audience in Italy
Carlos Alcaraz has an estimated audience of 21,678,352 people in Italy. 31.2% are female, 68.8% are male, average age 40.7. Top regions: Lombardy, Lazio, Emilia-Romagna. Top brand affinities: Leggo, Australian Open, US Open (tennis), Fabio Fognini, ATP World Tour Masters 1000.
The average Carlos Alcaraz fan in Italy is 40.7 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Emilia-Romagna. Top brand affinities include Leggo, Australian Open, US Open (tennis), with strongest over-indexing on Leggo (13.57× the country average). Demographically, the Carlos Alcaraz audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Tennis
Demographics of Carlos Alcaraz fans
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 40.7 |
| Estimated audience size | 21,678,352 |
Audience persona
The typical Carlos Alcaraz fan in Italy is more male, around 40.7 years old, with strong Sports Activity tendencies and a notable affinity for Leggo.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,206,312 | 1.1× |
| Lazio | 2,782,337 | 1.05× |
| Emilia-Romagna | 2,049,694 | 1.16× |
| Veneto | 1,973,739 | 1.15× |
| Campania | 1,753,346 | 0.72× |
| Piedmont | 1,718,628 | 1.07× |
| Sicilia | 1,709,942 | 0.91× |
| Tuscany | 1,586,793 | 1.1× |
| Puglia | 1,471,741 | 0.99× |
| Trentino-Alto Adige/Südtirol | 763,119 | 1.86× |
| Sardinia | 710,943 | 1.17× |
| Liguria | 616,996 | 1.01× |
| Marche | 614,970 | 1.14× |
| Abruzzo | 472,897 | 0.99× |
| Friuli-Venezia Giulia | 365,290 | 0.89× |
| Umbria | 329,826 | 0.94× |
| Basilicata | 122,578 | 0.62× |
| Molise | 51,753 | 0.5× |
| Aosta Valley | 34,357 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leggo | 13.57× | News |
| Australian Open | 24.7× | Sports |
| US Open (tennis) | 16.66× | Sports |
| Fabio Fognini | 22.98× | Sports |
| ATP World Tour Masters 1000 | 54.11× | Sports |
| Novak Djokovic | 8.41× | Sports |
| ANSA.it | 13.72× | News |
| SuperTennis TV | 21.75× | Sports |
| Lercio | 13.6× | News |
| The Championships, Wimbledon | 6.16× | Sports |
| ACCA | 56.56× | Business & Career |
| Gnocchi | 11.17× | Food & Beverages |
| Irama | 13.47× | Music & Radio |
| Risotto | 8.78× | Food & Beverages |
| Nelson Mandela | 13.78× | Politics & Society |
| Juventus F.C. | 1.79× | Sports |
| FIFA World Cup | 2.04× | Sports |
| Vigili del Fuoco | 10.71× | Politics & Society |
| Indian Wells Masters | 19.99× | Sports |
| Andre Agassi | 14.95× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.41 |
| Luxury Orientation | PREMIUM | 1.33 |
| Career Orientation | POWER | 1.3 |
| Quality Awareness | PREMIUM | 1.2 |
| Risk Appetite | THRILL | 1.16 |
| Indulgence | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 36.3% |
| Italy | 17.3% |
| United States | 8.6% |
See Carlos Alcaraz audiences in other countries
More Tennis audiences in Italy
- Jannik Sinner (92,222,161)
- Jasmine Paolini (16,604,281)
- Lorenzo Musetti (13,086,533)
- Novak Djokovic (7,407,356)
- The Championships, Wimbledon (6,261,448)
Frequently asked questions
How many fans does Carlos Alcaraz have in Italy?
Carlos Alcaraz has an estimated audience of 21,678,352 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Carlos Alcaraz fans?
31.2% of Carlos Alcaraz fans are female, 68.8% are male, with an average age of 40.7 years.
Which brands do Carlos Alcaraz fans like most?
Carlos Alcaraz fans show strongest brand affinity for Leggo (13.57×), Australian Open (24.7×), and US Open (tennis) (16.66×) over the country average.
Where do Carlos Alcaraz fans live in Italy?
Carlos Alcaraz fans in Italy are most concentrated in Lombardy (reach 4,206,312), Lazio (reach 2,782,337), and Emilia-Romagna (reach 2,049,694). These three regions account for the largest share of the active audience.
What other brands do Carlos Alcaraz fans also like?
Beyond Carlos Alcaraz itself, the audience over-indexes on Australian Open (24.7×), US Open (tennis) (16.66×), Fabio Fognini (22.98×), and ATP World Tour Masters 1000 (54.11×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Carlos Alcaraz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.