A data profile of the people who buy, follow and care about Carlos Alcaraz in Italy — modelled from more than twelve digital signal sources. Carlos Alcaraz has an estimated audience of 17,914,154 people in Italy.
The average Carlos Alcaraz fan in Italy is 39.1 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include Australian Open, US Open (tennis), ATP World Tour Masters 1000, with strongest over-indexing on Australian Open (29.67× the country average).
Demographically, the Carlos Alcaraz audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Carlos Alcaraz fan in Italy is more male, around 39.1 years old, with strong Risk Appetite tendencies and a notable affinity for Australian Open.
The key figures that characterise the Carlos Alcaraz profile in Italy.
29.7% are female, 70.3% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 39.1 |
| Estimated audience size | 17,914,154 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Carlos Alcaraz audience comes from Italy.
| Country | Share |
|---|---|
| Spain | 27.0% |
| Italy | 18.9% |
| United States | 9.3% |
Where the Carlos Alcaraz audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~800K | 1.85× | |
| 02 | Sardinia | ~700K | 1.17× | |
| 03 | Emilia-Romagna | ~2M | 1.16× | |
| 04 | Veneto | ~2M | 1.15× | |
| 05 | Marche | ~600K | 1.14× | |
| 06 | Lombardy | ~4M | 1.10× | |
| 07 | Tuscany | ~1.5M | 1.10× | |
| 08 | Piedmont | ~1.5M | 1.07× | |
| 09 | Lazio | ~3M | 1.05× | |
| 10 | Liguria | ~600K | 1.01× | |
| 11 | Puglia | ~1.5M | 0.99× | |
| 12 | Abruzzo | ~500K | 0.99× | |
| 13 | Umbria | ~300K | 0.94× | |
| 14 | Sicilia | ~1.5M | 0.91× | |
| 15 | Friuli-Venezia Giulia | ~400K | 0.89× | |
| 16 | Campania | ~1.5M | 0.72× | |
| 17 | Aosta Valley | ~40K | 0.66× | |
| 18 | Basilicata | ~100K | 0.64× | |
| 19 | Molise | ~60K | 0.55× |
The strongest cross-interests of the Carlos Alcaraz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ATP World Tour Masters 1000 | Sports | 65.77× | ||
| 02 | ACCA | Business & Career | 56.29× | ||
| 03 | ATP World Tour 250 series | Sports | 40.10× | ||
| 04 | Australian Open | Sports | 29.67× | ||
| 05 | Fabio Fognini | Sports | 21.12× | ||
| 06 | US Open (tennis) | Sports | 17.85× | ||
| 07 | Andre Agassi | Sports | 16.04× | ||
| 08 | SuperTennis TV | Sports | 14.71× | ||
| 09 | Italian Open (tennis) | Sports | 13.25× | ||
| 10 | Rafael Nadal | Sports | 10.46× | ||
| 11 | Roger Federer | Sports | 9.68× | ||
| 12 | Novak Djokovic | Sports | 8.52× | ||
| 13 | Venus Williams | Sports | 7.00× | ||
| 14 | Alexander Zverev | Sports | 6.60× | ||
| 15 | The Championships, Wimbledon | Sports | 6.37× | ||
| 16 | Padel (sport) | Sports | 4.75× | ||
| 17 | Singer-songwriter | Music & Radio | 1.83× | ||
| 18 | Tuttosport | Sports | 1.83× | ||
| 19 | FIFA World Cup | Sports | 1.65× | ||
| 20 | A.C. Milan | Sports | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.38× | |
| Career Orientation | POWER | 1.33× | |
| Sports Activity | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.62× | |
| Creativity | OPEN | 0.65× | |
| Family Orientation | CONSERVATISM | 0.72× |
Carlos Alcaraz has an estimated audience of 17,914,154 people in Italy, concentrated in Lombardy and Lazio.
29.7% of Carlos Alcaraz fans are female, 70.3% are male, with an average age of 39.1 years.
Carlos Alcaraz fans show strongest brand affinity for Australian Open (29.67×), US Open (tennis) (17.85×), and ATP World Tour Masters 1000 (65.77×) over the country average.
Carlos Alcaraz fans in Italy are most concentrated in Lombardy (reach ~4M), Lazio (reach ~3M), and Emilia-Romagna (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Carlos Alcaraz itself, the audience over-indexes on US Open (tennis) (17.85×), ATP World Tour Masters 1000 (65.77×), Fabio Fognini (21.12×), and Novak Djokovic (8.52×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Carlos Alcaraz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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