Rafael Nadal Audience in United States
Rafael Nadal has an estimated audience of 1,449,159 people in United States. 43.1% are female, 56.9% are male, average age 36.9. Top regions: California, Florida, New York. Top brand affinities: Coco Gauff, Novak Djokovic, Roland Garros, Jannik Sinner, Australian Open.
The average Rafael Nadal fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Coco Gauff, Novak Djokovic, Roland Garros, with strongest over-indexing on Coco Gauff (30.11× the country average). Demographically, the Rafael Nadal audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Tennis
Demographics of Rafael Nadal fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 36.9 |
| Estimated audience size | 1,449,159 |
Audience persona
The typical Rafael Nadal fan in United States is more male, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Coco Gauff.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 217,447 | 1.36× |
| Florida | 148,045 | 1.51× |
| New York | 140,700 | 1.74× |
| Texas | 132,931 | 1.07× |
| New Jersey | 67,474 | 1.83× |
| Illinois | 62,339 | 1.29× |
| Pennsylvania | 56,923 | 1.17× |
| Georgia | 53,805 | 1.21× |
| North Carolina | 52,670 | 1.21× |
| Virginia | 45,274 | 1.28× |
| Ohio | 43,484 | 0.97× |
| Massachusetts | 41,682 | 1.46× |
| Michigan | 35,958 | 0.95× |
| Maryland | 33,974 | 1.36× |
| Washington | 32,936 | 1.13× |
| Arizona | 30,714 | 1.04× |
| Indiana | 23,478 | 0.89× |
| Colorado | 23,200 | 1.02× |
| Tennessee | 23,192 | 0.8× |
| Connecticut | 21,141 | 1.45× |
| Minnesota | 21,131 | 1.02× |
| South Carolina | 20,907 | 0.96× |
| Wisconsin | 19,068 | 0.87× |
| Alabama | 18,537 | 0.92× |
| Missouri | 17,934 | 0.77× |
| Oregon | 16,518 | 0.99× |
| Louisiana | 14,156 | 0.76× |
| Nevada | 13,917 | 0.99× |
| Kentucky | 13,655 | 0.75× |
| Oklahoma | 11,336 | 0.7× |
| Utah | 10,513 | 0.81× |
| Kansas | 9,510 | 0.83× |
| Iowa | 8,963 | 0.75× |
| Mississippi | 8,620 | 0.72× |
| Hawaii | 7,511 | 1.21× |
| Arkansas | 7,411 | 0.62× |
| Washington, District of Columbia | 7,399 | 1.7× |
| Rhode Island | 6,245 | 1.35× |
| New Hampshire | 5,840 | 1.02× |
| New Mexico | 5,735 | 0.79× |
| Nebraska | 5,534 | 0.76× |
| Idaho | 4,810 | 0.66× |
| Maine | 4,570 | 0.88× |
| West Virginia | 4,051 | 0.6× |
| Delaware | 3,931 | 0.98× |
| Montana | 2,722 | 0.68× |
| Vermont | 2,269 | 0.89× |
| Alaska | 2,196 | 0.71× |
| South Dakota | 1,884 | 0.56× |
| North Dakota | 1,581 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coco Gauff | 30.11× | Sports |
| Novak Djokovic | 42.37× | Sports |
| Roland Garros | 68.59× | Sports |
| Jannik Sinner | 30.08× | Sports |
| Australian Open | 34.38× | Sports |
| Carlos Alcaraz | 23.68× | Sports |
| Anna Kournikova | 52.03× | Sports |
| Andre Agassi | 53.97× | Sports |
| Steffi Graf | 49.04× | Sports |
| John McEnroe | 52.73× | Sports |
| Fitness and figure competition | 15.17× | Sports |
| Maria Sharapova | 44.68× | Sports |
| Chris Evert | 58.16× | Sports |
| Alexander Zverev | 52.17× | Sports |
| Belinda Bencic | 57.79× | Sports |
| The Championships, Wimbledon | 20× | Sports |
| Racket (sports equipment) | 25.04× | Sports |
| Monica Seles | 56.99× | Sports |
| Tennis ball | 23.78× | Sports |
| Tennis Channel | 32.76× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.74 |
| Quality Awareness | PREMIUM | 1.29 |
| Design Affinity | PREMIUM | 1.28 |
| Sports Activity | POWER | 1.26 |
| Sustainability | BALANCE | 1.18 |
| Travelling | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.3% |
| France | 10.2% |
| Spain | 8.9% |
See Rafael Nadal audiences in other countries
More Tennis audiences in United States
- Coco Gauff (11,700,605)
- Carlos Alcaraz (10,853,637)
- Jannik Sinner (8,690,370)
- US Open (tennis) (8,390,591)
- Serena Williams (5,666,989)
Frequently asked questions
How many fans does Rafael Nadal have in United States?
Rafael Nadal has an estimated audience of 1,449,159 people in United States, concentrated in California and Florida.
What is the gender split and age of Rafael Nadal fans?
43.1% of Rafael Nadal fans are female, 56.9% are male, with an average age of 36.9 years.
Which brands do Rafael Nadal fans like most?
Rafael Nadal fans show strongest brand affinity for Coco Gauff (30.11×), Novak Djokovic (42.37×), and Roland Garros (68.59×) over the country average.
Where do Rafael Nadal fans live in United States?
Rafael Nadal fans in United States are most concentrated in California (reach 217,447), Florida (reach 148,045), and New York (reach 140,700). These three regions account for the largest share of the active audience.
What other brands do Rafael Nadal fans also like?
Beyond Rafael Nadal itself, the audience over-indexes on Novak Djokovic (42.37×), Roland Garros (68.59×), Jannik Sinner (30.08×), and Australian Open (34.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rafael Nadal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.