Australian Open Audience in United States

Australian Open logo

Australian Open has an estimated audience of 5,198,628 people in United States. 39.1% are female, 60.9% are male, average age 38.6. Top regions: California, New York, Florida. Top brand affinities: Davis Cup, Coco Gauff, Jannik Sinner, Iga Swiatek, Venus Williams.

The average Australian Open fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Davis Cup, Coco Gauff, Jannik Sinner, with strongest over-indexing on Davis Cup (18.3× the country average). Demographically, the Australian Open audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Tennis

Demographics of Australian Open fans

Demographic split for Australian Open audience in United States
MetricValue
Female39.1%
Male60.9%
Average age38.6
Estimated audience size5,198,628

Audience persona

The typical Australian Open fan in United States is more male, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Davis Cup.

Top regions in United States

Top regions ranked by reach for Australian Open in United States
RegionReachAffinity
California871,2701.52×
New York543,0901.87×
Florida513,2411.46×
Texas423,7870.95×
New Jersey247,2881.87×
Illinois243,7431.41×
Georgia222,6461.39×
Arizona188,2031.77×
North Carolina184,0861.18×
Pennsylvania174,4511×
Virginia169,6431.34×
Massachusetts161,9191.58×
Washington129,3741.24×
Ohio123,8500.77×
Michigan122,6360.9×
Maryland111,9631.25×
Colorado86,1151.05×
Alabama85,1021.17×
Connecticut77,4261.48×
Tennessee75,6340.73×
South Carolina74,8440.96×
Indiana72,9390.77×
Minnesota72,5400.97×
Oregon62,4891.05×
Missouri57,9080.69×
Wisconsin54,7840.7×
Nevada51,4291.02×
Louisiana46,6580.7×
Utah41,4460.89×
Kentucky37,1500.57×
Washington, District of Columbia33,5842.15×
Hawaii31,0741.39×
Oklahoma30,7900.53×
Kansas27,1580.66×
Iowa25,5120.6×
Arkansas25,4710.59×
Mississippi23,5310.55×
New Hampshire19,5660.96×
New Mexico18,8890.72×
Idaho17,9140.69×
Nebraska15,8350.61×
Rhode Island15,5170.94×
Maine15,4610.83×
Delaware13,9030.97×
West Virginia12,9690.54×
Vermont10,1381.11×
Montana9,5170.66×
Alaska7,6460.69×
South Dakota6,0850.51×
North Dakota4,8460.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Australian Open audience
BrandAffinityCategory
Davis Cup18.3×Sports
Coco Gauff8.08×Sports
Jannik Sinner8.65×Sports
Iga Swiatek12.98×Sports
Venus Williams11.75×Sports
The Championships, Wimbledon9.52×Sports
Novak Djokovic9.59×Sports
Tennis ball11.81×Sports
Roland Garros14.86×Sports
Reddit2.58×Internet & Social Media
Naomi Osaka8.76×Sports
Tennis4.07×Sports
Aryna Sabalenka9.07×Sports
Serena Williams8.27×Sports
US Open (tennis)6.51×Sports
Aborto11.54×Kids & Family
Maria Sharapova14.97×Sports
Emma Raducanu9.68×Sports
NFL1.55×Sports
United States Tennis Association13.39×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Australian Open audience
TraitClusterScore
Luxury OrientationPREMIUM1.64
Design AffinityPREMIUM1.41
Quality AwarenessPREMIUM1.36
LGBTQ+ IdentityOPEN1.26
SustainabilityBALANCE1.22
Sports ActivityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Australian Open
CountryShare
Italy14.5%
United States12.7%
Australia7.9%

See Australian Open audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Australian Open have in United States?

Australian Open has an estimated audience of 5,198,628 people in United States, concentrated in California and New York.

What is the gender split and age of Australian Open fans?

39.1% of Australian Open fans are female, 60.9% are male, with an average age of 38.6 years.

Which brands do Australian Open fans like most?

Australian Open fans show strongest brand affinity for Davis Cup (18.3×), Coco Gauff (8.08×), and Jannik Sinner (8.65×) over the country average.

Where do Australian Open fans live in United States?

Australian Open fans in United States are most concentrated in California (reach 871,270), New York (reach 543,090), and Florida (reach 513,241). These three regions account for the largest share of the active audience.

What other brands do Australian Open fans also like?

Beyond Australian Open itself, the audience over-indexes on Coco Gauff (8.08×), Jannik Sinner (8.65×), Iga Swiatek (12.98×), and Venus Williams (11.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Australian Open. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.