NBA Audience in United States

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NBA has an estimated audience of 91,514,317 people in United States. 39.3% are female, 60.7% are male, average age 35.3. Top regions: California, Texas, New York. Top brand affinities: Mathcore, Goop, Governor of Michigan, Grinch, Hipster.

The average NBA fan in United States is 35.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mathcore, Goop, Governor of Michigan, with strongest over-indexing on Mathcore (17.28× the country average). Demographically, the NBA audience skews more male with an average age of 35.3, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Basketball

Demographics of NBA fans

Demographic split for NBA audience in United States
MetricValue
Female39.3%
Male60.7%
Average age35.3
Estimated audience size91,514,317

Audience persona

The typical NBA fan in United States is more male, around 35.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for NBA in United States
RegionReachAffinity
California17,833,2221.77×
Texas9,053,9151.15×
New York7,570,7221.48×
Florida7,293,9461.18×
Illinois4,046,2991.33×
New Jersey3,315,0271.42×
Pennsylvania2,961,8880.96×
Georgia2,959,4021.05×
Massachusetts2,908,9051.61×
North Carolina2,791,6621.01×
Ohio2,781,9090.99×
Virginia2,352,1511.06×
Michigan2,156,6610.9×
Washington1,945,2761.06×
Maryland1,854,9291.18×
Colorado1,756,6501.22×
Minnesota1,692,2891.29×
Indiana1,668,7501×
Wisconsin1,480,1651.08×
Tennessee1,366,5340.74×
Oregon1,157,2101.1×
Nevada1,124,7401.27×
Connecticut1,105,9211.2×
South Carolina1,073,9730.78×
Missouri1,068,6570.72×
Louisiana1,046,9630.89×
Oklahoma956,1140.94×
Utah825,8371.01×
Kentucky798,9900.7×
Mississippi659,9610.88×
Arkansas571,9440.76×
Iowa542,1160.72×
Hawaii531,5861.35×
Kansas517,2590.72×
New Mexico412,0040.9×
Rhode Island374,3941.29×
New Hampshire348,2780.97×
Washington, District of Columbia312,7941.14×
Nebraska307,1340.67×
Idaho302,2130.66×
Maine300,4730.92×
Delaware235,2220.93×
West Virginia217,9720.51×
Montana165,5570.65×
North Dakota156,3370.83×
South Dakota147,5650.7×
Vermont129,8120.81×
Wyoming70,8680.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NBA audience
BrandAffinityCategory
Mathcore17.28×Music & Radio
Goop11.54×Internet & Social Media
Governor of Michigan15.2×Politics & Society
Grinch7.47×Movies & TV
Hipster17.59×Politics & Society
Elsword27.27×Games
Harlow19.5×Travel & Leisure
Fairy godmother12.29×Literature
Wok10.31×Food & Beverages
Vocal harmony6.73×Music & Radio
Historic site6.22×Arts & Culture
Google Home9.36×Technology & Electronics
No Escape (1994 film)16.31×Movies & TV
La Jolla12.57×Travel & Leisure
Hibachi10.14×Food & Beverages
Guitarist (magazine)13.1×Music & Radio
TV Fanatic11.86×Movies & TV
El Paso County, Colorado13.87×Travel & Leisure
headspace9.38×Health
Grace Slick8.71×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NBA audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.17
Social Media UsageJOY1.05
Early Adopter MentalityPOWER1.05
ExtroversionTHRILL1.01
Luxury OrientationPREMIUM0.95
Risk AppetiteTHRILL0.94

Worldwide distribution

Worldwide audience distribution share by country for NBA
CountryShare
United States29.4%
China5.5%
Philippines5.0%

See NBA audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does NBA have in United States?

NBA has an estimated audience of 91,514,317 people in United States, concentrated in California and Texas.

What is the gender split and age of NBA fans?

39.3% of NBA fans are female, 60.7% are male, with an average age of 35.3 years.

Which brands do NBA fans like most?

NBA fans show strongest brand affinity for Mathcore (17.28×), Goop (11.54×), and Governor of Michigan (15.2×) over the country average.

Where do NBA fans live in United States?

NBA fans in United States are most concentrated in California (reach 17,833,222), Texas (reach 9,053,915), and New York (reach 7,570,722). These three regions account for the largest share of the active audience.

What other brands do NBA fans also like?

Beyond NBA itself, the audience over-indexes on Goop (11.54×), Governor of Michigan (15.2×), Grinch (7.47×), and Hipster (17.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NBA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.