Dallas Mavericks Audience in United States

Dallas Mavericks logo

Dallas Mavericks has an estimated audience of 16,476,384 people in United States. 41.5% are female, 58.5% are male, average age 30.4. Top regions: Texas, California, Florida. Top brand affinities: 7-Eleven, United Airlines, Cooper Flagg, Luka Dončić, Portland Trail Blazers.

The average Dallas Mavericks fan in United States is 30.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include 7-Eleven, United Airlines, Cooper Flagg, with strongest over-indexing on 7-Eleven (6.81× the country average). Demographically, the Dallas Mavericks audience skews more male with an average age of 30.4, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Dallas Mavericks fans

Demographic split for Dallas Mavericks audience in United States
MetricValue
Female41.5%
Male58.5%
Average age30.4
Estimated audience size16,476,384

Audience persona

The typical Dallas Mavericks fan in United States is more male, around 30.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for 7-Eleven.

Top regions in United States

Top regions ranked by reach for Dallas Mavericks in United States
RegionReachAffinity
Texas10,569,3557.46×
California1,748,0950.96×
Florida1,019,1090.91×
New York729,3490.79×
Georgia533,8751.05×
Illinois487,8500.89×
Ohio462,7080.91×
North Carolina460,6920.93×
Oklahoma371,4532.03×
Arizona366,0591.09×
Michigan359,2130.83×
Pennsylvania346,5330.62×
Louisiana335,5941.58×
Tennessee326,6500.99×
Colorado309,9931.19×
Massachusetts308,4850.95×
New Jersey298,9540.71×
Virginia297,3320.74×
Arkansas266,8031.97×
Indiana244,7270.81×
Alabama242,2981.05×
South Carolina234,1790.94×
Maryland225,4670.8×
Missouri216,6180.82×
Minnesota202,5900.86×
Mississippi200,1181.47×
Washington193,3020.58×
Wisconsin174,9400.71×
Kentucky174,7190.85×
Nevada155,1390.97×
Oregon118,2480.63×
Connecticut116,5620.71×
Kansas110,6440.85×
Utah109,5190.74×
New Mexico105,7151.28×
Iowa95,3960.7×
Nebraska63,1330.76×
Hawaii60,4980.85×
West Virginia45,4740.59×
Idaho45,1690.55×
New Hampshire44,1050.68×
Rhode Island41,4790.79×
Maine35,3460.6×
Washington, District of Columbia34,7600.7×
Montana28,1370.62×
Delaware27,5640.61×
South Dakota26,6650.7×
North Dakota21,5350.64×
Alaska18,5580.53×
Wyoming14,6370.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dallas Mavericks audience
BrandAffinityCategory
7-Eleven6.81×Shopping
United Airlines5.24×Travel & Leisure
Cooper Flagg6.92×Sports
Luka Dončić9.17×Sports
Portland Trail Blazers6.96×Sports
WNBA5.13×Sports
Miami Heat4.76×Sports
American Airlines2.8×Travel & Leisure
Dallas (1978 TV series)8.25×Movies & TV
Fort Worth, Texas5.5×Travel & Leisure
Caitlin Clark4.55×Sports
San Antonio4.43×Travel & Leisure
Major League Soccer3.77×Sports
Monterrey6.11×Travel & Leisure
Arlington, Texas6.86×Travel & Leisure
Kristaps Porziņģis11.67×Sports
Telemundo4.11×Movies & TV
Six Flags Over Texas7.33×Travel & Leisure
University of North Texas7.8×Business & Career
Baltimore3.94×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dallas Mavericks audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.91
Family OrientationCONSERVATISM1.67
Social Media UsageJOY1.15
Early Adopter MentalityPOWER1.06
Price SensitivityPREMIUM1.05
Convenience OrientationPREMIUM0.99

Worldwide distribution

Worldwide audience distribution share by country for Dallas Mavericks
CountryShare
United States53.3%
Brazil5.5%
Philippines5.3%

See Dallas Mavericks audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Dallas Mavericks have in United States?

Dallas Mavericks has an estimated audience of 16,476,384 people in United States, concentrated in Texas and California.

What is the gender split and age of Dallas Mavericks fans?

41.5% of Dallas Mavericks fans are female, 58.5% are male, with an average age of 30.4 years.

Which brands do Dallas Mavericks fans like most?

Dallas Mavericks fans show strongest brand affinity for 7-Eleven (6.81×), United Airlines (5.24×), and Cooper Flagg (6.92×) over the country average.

Where do Dallas Mavericks fans live in United States?

Dallas Mavericks fans in United States are most concentrated in Texas (reach 10,569,355), California (reach 1,748,095), and Florida (reach 1,019,109). These three regions account for the largest share of the active audience.

What other brands do Dallas Mavericks fans also like?

Beyond Dallas Mavericks itself, the audience over-indexes on United Airlines (5.24×), Cooper Flagg (6.92×), Luka Dončić (9.17×), and Portland Trail Blazers (6.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dallas Mavericks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.