Rascasse Audience Intelligence

Dallas Mavericks Audience in United States

A data profile of the people who buy, follow and care about Dallas Mavericks in United States — modelled from more than twelve digital signal sources. Dallas Mavericks has an estimated audience of 16,053,512 people in United States.

#22among Basketball in United States#41among Team in United States#158in Sports

The average Dallas Mavericks fan in United States is 30.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include 7-Eleven, United Airlines, Cooper Flagg, with strongest over-indexing on 7-Eleven (6.81× the country average).

Demographically, the Dallas Mavericks audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dallas Mavericks fan in United States is more male, around 30.4 years old, with strong Family Orientation tendencies and a notable affinity for 7-Eleven.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dallas Mavericks profile in United States.

Audience size
16.1M
in United States
Gender
41.5%♀
58.5% male
Age
30.4
average years
Country rank
#2156
Team in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dallas Mavericks fans

41.5% are female, 58.5% are male, average age 30.4.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Dallas Mavericks audience in United States
MetricValue
Female41.5%
Male58.5%
Average age30.4
Estimated audience size16,053,512
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Dallas Mavericks audience in United States
Age bracketShare%
16-1948%
20-2919%
30-3913%
40-4911%
50+9%
Fig. 04

Worldwide distribution

52.6%

of the worldwide Dallas Mavericks audience comes from United States.

Worldwide audience distribution share by country for Dallas Mavericks
CountryShare
United States52.6%
Brazil5.4%
Philippines5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dallas Mavericks audience in United States is strongest.

Fig. 05

Top regions by affinity

Dallas Mavericks fans by region: top regions in United States
#RegionReachAffinity×
01Texas~10M7.08×
02Maine~400K5.98×
03Oklahoma~400K1.98×
04Arkansas~300K1.93×
05Louisiana~300K1.53×
06Mississippi~200K1.48×
07New Mexico~100K1.25×
08Colorado~300K1.09×
09Alabama~200K1.04×
10Arizona~300K1.01×
11Georgia~500K0.98×
12Tennessee~300K0.96×
13Nevada~200K0.95×
14North Carolina~500K0.92×
15South Carolina~200K0.91×
16California~1.5M0.88×
17Florida~1M0.87×
18Massachusetts~300K0.87×
19Hawaii~60K0.87×
20Ohio~400K0.85×
21Kentucky~200K0.83×
22Illinois~400K0.82×
23Kansas~100K0.82×
24Missouri~200K0.81×
25Minnesota~200K0.79×
26Michigan~300K0.78×
27Rhode Island~40K0.78×
28Maryland~200K0.77×
29Nebraska~60K0.77×
30Indiana~200K0.76×
31New York~700K0.73×
32Utah~100K0.73×
33South Dakota~30K0.72×
34Virginia~300K0.71×
35Connecticut~100K0.70×
36Iowa~90K0.69×
37Washington, District of Columbia~30K0.69×
38New Jersey~300K0.67×
39Wisconsin~200K0.67×
40New Hampshire~40K0.67×
41North Dakota~20K0.67×
42Wyoming~20K0.65×
43Montana~30K0.64×
44Delaware~30K0.63×
45West Virginia~50K0.62×
46Oregon~100K0.61×
47Pennsylvania~300K0.60×
48Alaska~20K0.58×
49Washington~200K0.56×
50Idaho~50K0.56×
Fig. 06

Affinity by region

Affinity by region — Dallas Mavericks, United States
0.56×1.00×7.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dallas Mavericks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dallas Mavericks audience
#·InterestCategoryAffinity×
01Luka DončićSports9.17×
02Dallas (1978 TV series)Movies & TV8.25×
03University of North TexasBusiness & Career7.80×
04Six Flags Over TexasTravel & Leisure7.33×
05Portland Trail BlazersSports6.96×
06Cooper FlaggSports6.92×
07Arlington, TexasTravel & Leisure6.86×
087-ElevenShopping6.81×
09MonterreyTravel & Leisure6.11×
10Fort Worth, TexasTravel & Leisure5.50×
11United AirlinesTravel & Leisure5.24×
12WNBASports5.13×
13Luka DoncicSports4.91×
14Miami HeatSports4.76×
15Caitlin ClarkSports4.55×
16San AntonioTravel & Leisure4.43×
17TelemundoMovies & TV4.11×
18Major League SoccerSports3.77×
19American AirlinesTravel & Leisure2.80×
20FIFA World Cup 2026Sports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dallas Mavericks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dallas Mavericks audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.10×
Quality AwarenessPREMIUM1.07×
Career OrientationPOWER1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dallas Mavericks audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.83×
SustainabilityBALANCE0.85×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dallas Mavericks have in United States?

Dallas Mavericks has an estimated audience of 16,053,512 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Dallas Mavericks fans?

41.5% of Dallas Mavericks fans are female, 58.5% are male, with an average age of 30.4 years.

03

Which brands do Dallas Mavericks fans like most?

Dallas Mavericks fans show strongest brand affinity for 7-Eleven (6.81×), United Airlines (5.24×), and Cooper Flagg (6.92×) over the country average.

04

Where do Dallas Mavericks fans live in United States?

Dallas Mavericks fans in United States are most concentrated in Texas (reach ~10M), California (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Dallas Mavericks fans also like?

Beyond Dallas Mavericks itself, the audience over-indexes on United Airlines (5.24×), Cooper Flagg (6.92×), Luka Dončić (9.17×), and WNBA (5.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dallas Mavericks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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