Rascasse Audience Intelligence

Major League Soccer Audience in United States

A data profile of the people who buy, follow and care about Major League Soccer in United States — modelled from more than twelve digital signal sources. Major League Soccer has an estimated audience of 21,096,396 people in United States.

#6among Soccer in United States#24among Event in United States#108in Sports

The average Major League Soccer fan in United States is 34.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Women's soccer, National Women's Soccer League, Trinity Rodman, with strongest over-indexing on Women's soccer (50.9× the country average).

Demographically, the Major League Soccer audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Major League Soccer fan in United States is more male, around 34.2 years old, with strong Patriotism tendencies and a notable affinity for Women's soccer.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Major League Soccer profile in United States.

Audience size
21.1M
in United States
Gender
43.1%♀
56.9% male
Age
34.2
average years
Country rank
#1541
Event in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Major League Soccer fans

43.1% are female, 56.9% are male, average age 34.2.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Major League Soccer audience in United States
MetricValue
Female43.1%
Male56.9%
Average age34.2
Estimated audience size21,096,396
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Major League Soccer audience in United States
Age bracketShare%
16-1934%
20-2920%
30-3917%
40-4916%
50+12%
Fig. 04

Worldwide distribution

41.8%

of the worldwide Major League Soccer audience comes from United States.

Worldwide audience distribution share by country for Major League Soccer
CountryShare
United States41.8%
Japan6.4%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Major League Soccer audience in United States is strongest.

Fig. 05

Top regions by affinity

Major League Soccer fans by region: top regions in United States
#RegionReachAffinity×
01Washington~800K1.97×
02Oregon~500K1.95×
03California~4.5M1.94×
04Utah~400K1.93×
05Florida~2.5M1.62×
06New Jersey~900K1.60×
07Maryland~500K1.48×
08Minnesota~400K1.39×
09Nevada~300K1.35×
10New York~1.5M1.33×
11North Carolina~800K1.28×
12Illinois~900K1.27×
13Washington, District of Columbia~80K1.26×
14Georgia~800K1.24×
15Ohio~800K1.23×
16Texas~2M1.22×
17Massachusetts~500K1.18×
18Virginia~600K1.17×
19Colorado~400K1.14×
20Connecticut~200K1.11×
21Rhode Island~70K1.11×
22Tennessee~500K1.09×
23Delaware~60K1.07×
24Kansas~200K1.06×
25Missouri~300K0.95×
26Arizona~400K0.94×
27Pennsylvania~600K0.89×
28Kentucky~200K0.86×
29Nebraska~90K0.84×
30Indiana~300K0.78×
31Iowa~100K0.75×
32Idaho~70K0.70×
33South Carolina~200K0.69×
34New Hampshire~60K0.69×
35Alaska~30K0.69×
36Louisiana~200K0.67×
37Oklahoma~200K0.67×
38North Dakota~30K0.67×
39New Mexico~70K0.66×
40Vermont~20K0.64×
41South Dakota~30K0.63×
42Wisconsin~200K0.59×
43Arkansas~100K0.57×
44Maine~40K0.57×
45Alabama~200K0.56×
46Hawaii~50K0.55×
47Montana~30K0.52×
48Michigan~300K0.49×
49Mississippi~80K0.45×
50West Virginia~40K0.37×
Fig. 06

Affinity by region

Affinity by region — Major League Soccer, United States
0.37×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Major League Soccer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Major League Soccer audience
#·InterestCategoryAffinity×
01Women's soccerSports50.90×
02Frauen-BundesligaSports36.38×
03Kawasaki FrontaleSports35.92×
04Ashlyn HarrisSports35.23×
05Washington SpiritSports35.12×
06Cerezo OsakaSports34.30×
07Trinity RodmanSports29.16×
08Angel City FCSports23.64×
09NJ/NY Gotham FCSports23.63×
10MartaSports22.05×
11AngelinaSports22.05×
12National Women's Soccer LeagueSports19.34×
13FIFA Women's World CupSports17.80×
14Tales from the CryptMovies & TV17.27×
15Ryan WilliamsSports13.40×
16Paris Saint-GermainSports7.65×
17Real Madrid C.F.Sports3.60×
18UEFA Champions LeagueSports3.48×
19FIFA World CupSports3.14×
20FIFA World Cup 2026Sports3.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Major League Soccer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Major League Soccer audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.25×
SustainabilityBALANCE1.19×
Luxury OrientationPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Major League Soccer audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Convenience OrientationPREMIUM0.70×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Major League Soccer have in United States?

Major League Soccer has an estimated audience of 21,096,396 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Major League Soccer fans?

43.1% of Major League Soccer fans are female, 56.9% are male, with an average age of 34.2 years.

03

Which brands do Major League Soccer fans like most?

Major League Soccer fans show strongest brand affinity for Women's soccer (50.9×), National Women's Soccer League (19.34×), and Trinity Rodman (29.16×) over the country average.

04

Where do Major League Soccer fans live in United States?

Major League Soccer fans in United States are most concentrated in California (reach ~4.5M), Florida (reach ~2.5M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Major League Soccer fans also like?

Beyond Major League Soccer itself, the audience over-indexes on National Women's Soccer League (19.34×), Trinity Rodman (29.16×), FIFA World Cup 2026 (3.02×), and FIFA World Cup (3.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Major League Soccer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Major League Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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