Major League Soccer Audience in United States

Major League Soccer logo

Major League Soccer has an estimated audience of 21,146,379 people in United States. 43.1% are female, 56.9% are male, average age 34.2. Top regions: California, Florida, Texas. Top brand affinities: Women's soccer, Frauen-Bundesliga, FIFA World Cup, Real Madrid C.F., Washington Spirit.

The average Major League Soccer fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Women's soccer, Frauen-Bundesliga, FIFA World Cup, with strongest over-indexing on Women's soccer (50.9× the country average). Demographically, the Major League Soccer audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of Major League Soccer fans

Demographic split for Major League Soccer audience in United States
MetricValue
Female43.1%
Male56.9%
Average age34.2
Estimated audience size21,146,379

Audience persona

The typical Major League Soccer fan in United States is more male, around 34.2 years old, with strong Social Media Usage tendencies and a notable affinity for Women's soccer.

Top regions in United States

Top regions ranked by reach for Major League Soccer in United States
RegionReachAffinity
California4,585,2621.97×
Florida2,374,9461.66×
Texas2,296,0831.26×
New York1,625,8061.38×
New Jersey896,7881.67×
Georgia891,6921.37×
Illinois874,8431.24×
Ohio841,4171.29×
Washington832,9901.96×
North Carolina790,3561.24×
Pennsylvania640,9380.9×
Virginia608,8971.18×
Maryland502,6091.38×
Massachusetts486,8671.17×
Oregon480,3601.98×
Minnesota407,5461.35×
Tennessee398,3610.94×
Utah391,5982.07×
Colorado386,8161.16×
Missouri352,0841.03×
Indiana277,6390.72×
Michigan264,5220.48×
Nevada262,9101.29×
Connecticut230,0181.08×
Kentucky222,1610.84×
South Carolina215,8560.68×
Kansas177,8381.07×
Wisconsin174,4230.55×
Louisiana173,5400.64×
Oklahoma167,1980.71×
Iowa122,3930.7×
Arkansas91,6680.53×
Washington, District of Columbia81,7341.29×
Nebraska80,6210.76×
Mississippi71,3590.41×
Rhode Island70,8451.05×
Idaho69,3750.65×
New Mexico62,1100.59×
Delaware57,9450.99×
New Hampshire55,2710.66×
Hawaii46,5350.51×
Maine40,7710.54×
West Virginia32,3490.33×
Montana28,2490.48×
North Dakota27,6630.64×
South Dakota25,8030.53×
Vermont23,7410.64×
Wyoming14,0810.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Major League Soccer audience
BrandAffinityCategory
Women's soccer50.9×Sports
Frauen-Bundesliga36.38×Sports
FIFA World Cup3.14×Sports
Real Madrid C.F.3.6×Sports
Washington Spirit38.99×Sports
FIFA Women's World Cup17.8×Sports
Paris Saint-Germain7.65×Sports
Urawa Red Diamonds32.65×Sports
Kawasaki Frontale35.92×Sports
FC Bayern Munich4.14×Sports
Cerezo Osaka34.3×Sports
Alisha Lehmann19.32×Sports
Ashlyn Harris35.23×Sports
Gomorrah (film)24.88×Movies & TV
Tales from the Crypt17.27×Movies & TV
Yokohama F. Marinos36.75×Sports
Sky Sport29.38×Sports
College soccer9.46×Sports
United States national football team8.86×Sports
FIFA Club World Cup8.91×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Major League Soccer audience
TraitClusterScore
Social Media UsageJOY1.12
Early Adopter MentalityPOWER1.09
ExtroversionTHRILL1.08
Sports ActivityPOWER1.08
Luxury OrientationPREMIUM1.08
IndulgenceJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Major League Soccer
CountryShare
United States42.1%
Japan6.5%
Canada5.0%

See Major League Soccer audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Major League Soccer have in United States?

Major League Soccer has an estimated audience of 21,146,379 people in United States, concentrated in California and Florida.

What is the gender split and age of Major League Soccer fans?

43.1% of Major League Soccer fans are female, 56.9% are male, with an average age of 34.2 years.

Which brands do Major League Soccer fans like most?

Major League Soccer fans show strongest brand affinity for Women's soccer (50.9×), Frauen-Bundesliga (36.38×), and FIFA World Cup (3.14×) over the country average.

Where do Major League Soccer fans live in United States?

Major League Soccer fans in United States are most concentrated in California (reach 4,585,262), Florida (reach 2,374,946), and Texas (reach 2,296,083). These three regions account for the largest share of the active audience.

What other brands do Major League Soccer fans also like?

Beyond Major League Soccer itself, the audience over-indexes on Frauen-Bundesliga (36.38×), FIFA World Cup (3.14×), Real Madrid C.F. (3.6×), and Washington Spirit (38.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Major League Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.