Rascasse Audience Intelligence

Kansas City Current Audience in United States

A data profile of the people who buy, follow and care about Kansas City Current in United States — modelled from more than twelve digital signal sources. Kansas City Current has an estimated audience of 258,899 people in United States.

#601among Soccer in United States#855among Team in United States#5266in Sports

The average Kansas City Current fan in United States is 40.4 years old, more male, and lives primarily in Missouri.

The audience is concentrated in Missouri, Kansas, California.

Top brand affinities include National Women's Soccer League, Trinity Rodman, Women's soccer, with strongest over-indexing on National Women's Soccer League (26.36× the country average).

Demographically, the Kansas City Current audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

The typical Kansas City Current fan in United States is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for National Women's Soccer League.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kansas City Current profile in United States.

Audience size
259K
in United States
Gender
34.3%♀
65.7% male
Age
40.4
average years
Country rank
#51951
Team in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kansas City Current fans

34.3% are female, 65.7% are male, average age 40.4.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Kansas City Current audience in United States
MetricValue
Female34.3%
Male65.7%
Average age40.4
Estimated audience size258,899
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Kansas City Current audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3923%
40-4925%
50+19%
Fig. 04

Worldwide distribution

72.2%

of the worldwide Kansas City Current audience comes from United States.

Worldwide audience distribution share by country for Kansas City Current
CountryShare
United States72.2%
Brazil7.7%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kansas City Current audience in United States is strongest.

Fig. 05

Top regions by affinity

Kansas City Current fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~20K10.86×
02Missouri~40K8.34×
03Oregon~7K2.25×
04Washington, District of Columbia~2K2.11×
05Iowa~3K1.48×
06Nebraska~2K1.41×
07Vermont<1K1.06×
08South Dakota<1K0.97×
09Alaska<1K0.92×
10Wyoming<1K0.86×
11Maryland~4K0.85×
12Colorado~4K0.83×
13North Dakota<1K0.82×
14Virginia~6K0.81×
15Hawaii<1K0.81×
16Utah~2K0.80×
17Montana<1K0.78×
18Oklahoma~2K0.77×
19Arkansas~2K0.77×
20West Virginia<1K0.75×
21Rhode Island<1K0.75×
22Delaware<1K0.75×
23Maine<1K0.72×
24New Hampshire<1K0.71×
25Idaho<1K0.70×
26Kentucky~2K0.69×
27Washington~4K0.68×
28Mississippi~2K0.67×
29New Mexico<1K0.67×
30Illinois~6K0.66×
31Connecticut~2K0.64×
32California~20K0.61×
33North Carolina~5K0.60×
34New Jersey~4K0.60×
35Minnesota~2K0.60×
36Massachusetts~3K0.59×
37New York~9K0.57×
38Wisconsin~2K0.57×
39Nevada~2K0.56×
40Ohio~5K0.55×
41Louisiana~2K0.55×
42Indiana~3K0.53×
43Florida~10K0.52×
44Michigan~4K0.51×
45Pennsylvania~5K0.50×
46South Carolina~2K0.50×
47Tennessee~3K0.49×
48Georgia~4K0.43×
49Texas~10K0.40×
Fig. 06

Affinity by region

Affinity by region — Kansas City Current, United States
0.40×1.00×10.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kansas City Current audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kansas City Current audience
#·InterestCategoryAffinity×
01Ashlyn HarrisSports35.23×
02Trinity RodmanSports31.27×
03MartaSports27.71×
04AngelinaSports27.71×
05Women's soccerSports27.18×
06Washington SpiritSports26.77×
07National Women's Soccer LeagueSports26.36×
08Frauen-BundesligaSports19.58×
09NJ/NY Gotham FCSports18.09×
10Katie JohnsonSports18.07×
11Raquel RodríguezSports18.07×
12Ryan WilliamsSports18.04×
13Kirsten DavisSports18.04×
14FIFA Women's World CupSports15.24×
15Sophia BushMovies & TV8.27×
16College soccerSports7.86×
17FIFA World Cup 2026Sports3.48×
18Real Madrid C.F.Sports2.80×
19UEFA Champions LeagueSports2.74×
20FIFA World CupSports2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kansas City Current audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kansas City Current audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.38×
Family OrientationCONSERVATISM1.30×
SustainabilityBALANCE1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kansas City Current audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.89×
DIY MentalityTHRILL0.91×
Convenience OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kansas City Current have in United States?

Kansas City Current has an estimated audience of 258,899 people in United States, concentrated in Missouri and Kansas.

02

What is the gender split and age of Kansas City Current fans?

34.3% of Kansas City Current fans are female, 65.7% are male, with an average age of 40.4 years.

03

Which brands do Kansas City Current fans like most?

Kansas City Current fans show strongest brand affinity for National Women's Soccer League (26.36×), Trinity Rodman (31.27×), and Women's soccer (27.18×) over the country average.

04

Where do Kansas City Current fans live in United States?

Kansas City Current fans in United States are most concentrated in Missouri (reach ~40K), Kansas (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Kansas City Current fans also like?

Beyond Kansas City Current itself, the audience over-indexes on Trinity Rodman (31.27×), Women's soccer (27.18×), FIFA World Cup 2026 (3.48×), and Marta (27.71×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas City Current. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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