Kansas City Current Audience in United States

Kansas City Current logo

Kansas City Current has an estimated audience of 279,138 people in United States. 30.3% are female, 69.7% are male, average age 39.5. Top regions: Missouri, Kansas, California. Top brand affinities: Product design, Pro-Ject, Nebraska, Dental hygienist, Shea Homes.

The average Kansas City Current fan in United States is 39.5 years old, more male, and lives primarily in Missouri. The audience is concentrated in Missouri, Kansas, California. Top brand affinities include Product design, Pro-Ject, Nebraska, with strongest over-indexing on Product design (2.36× the country average). Demographically, the Kansas City Current audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Kansas City Current fans

Demographic split for Kansas City Current audience in United States
MetricValue
Female30.3%
Male69.7%
Average age39.5
Estimated audience size279,138

Audience persona

The typical Kansas City Current fan in United States is more male, around 39.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Kansas City Current in United States
RegionReachAffinity
Missouri40,0348.9×
Kansas25,51211.6×
California17,7850.58×
Florida10,2500.54×
Texas8,9710.37×
New York8,8280.57×
Illinois6,1520.66×
Oregon6,0221.88×
Virginia5,1010.75×
North Carolina4,7740.57×
Ohio4,1330.48×
Pennsylvania4,0730.43×
New Jersey3,8510.54×
Maryland3,6220.75×
Colorado3,5530.81×
Washington3,5400.63×
Iowa3,5181.53×
Michigan3,3910.46×
Georgia2,7290.32×
Massachusetts2,2690.41×
Oklahoma2,1970.71×
Nebraska2,0971.5×
Indiana1,9860.39×
Washington, District of Columbia1,9532.33×
Minnesota1,9520.49×
Tennessee1,8960.34×
Wisconsin1,8730.45×
Utah1,7600.7×
Kentucky1,7590.5×
Connecticut1,5090.54×
Arkansas1,4320.62×
South Carolina1,2520.3×
Louisiana9370.26×
Nevada8510.32×
Vermont5931.21×
Idaho5860.42×
Mississippi5330.23×
South Dakota4830.75×
New Mexico4520.32×
Maine3580.36×
New Hampshire3540.32×
Hawaii3340.28×
Montana3030.39×
Rhode Island2610.29×
Delaware2480.32×
West Virginia2460.19×
North Dakota1970.34×
Wyoming1410.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kansas City Current audience
BrandAffinityCategory
Product design2.36×Business & Career
Pro-Ject4.16×Music & Radio
Nebraska2.51×Travel & Leisure
Dental hygienist5.1×Health
Shea Homes11.44×Home & Garden
Mackenzie Foy5.22×Fashion & Accessoires
Bully (2011 film)4.55×Movies & TV
Google Photos1.62×Technology & Electronics
Hebe4.2×Home & Garden
Snow White (Fables)5.7×Literature
Justice1.58×Politics & Society
Kendra Scott1.61×Fashion & Accessoires
Emperor Entertainment Group6.21×Business & Career
Penn & Teller4.34×Movies & TV
Sinaloa1.68×Travel & Leisure
Stop Bullying7.56×Politics & Society
Elsword7.23×Games
Biblical inspiration3.8×Politics & Society
Home staging2.24×Home & Garden
Heidi Powell11.79×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kansas City Current audience
TraitClusterScore
Luxury OrientationPREMIUM1.27
Risk AppetiteTHRILL1.24
TraditionCONSERVATISM1.24
ExtroversionTHRILL1.21
Sports ActivityPOWER1.19
PatriotismCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Kansas City Current
CountryShare
United States75.3%
Brazil7.3%
United Kingdom2.5%

See Kansas City Current audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Kansas City Current have in United States?

Kansas City Current has an estimated audience of 279,138 people in United States, concentrated in Missouri and Kansas.

What is the gender split and age of Kansas City Current fans?

30.3% of Kansas City Current fans are female, 69.7% are male, with an average age of 39.5 years.

Which brands do Kansas City Current fans like most?

Kansas City Current fans show strongest brand affinity for Product design (2.36×), Pro-Ject (4.16×), and Nebraska (2.51×) over the country average.

Where do Kansas City Current fans live in United States?

Kansas City Current fans in United States are most concentrated in Missouri (reach 40,034), Kansas (reach 25,512), and California (reach 17,785). These three regions account for the largest share of the active audience.

What other brands do Kansas City Current fans also like?

Beyond Kansas City Current itself, the audience over-indexes on Pro-Ject (4.16×), Nebraska (2.51×), Dental hygienist (5.1×), and Shea Homes (11.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas City Current. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.