Rascasse Audience Intelligence

Kansas City Current Fan Demographics in United States

Kansas City Current has an estimated audience of 608K people in United States.

#21among Women's soccer in United States
#509among teams in United States#3193in Sports

The average Kansas City Current fan in United States is 41.1 years old, more male, and lives primarily in Missouri.

By number of fans, Kansas City Current ranks #3 among the 16 NWSL teams in United States — 2.1× the group median.

Its fans are 1.0 years older than the group average of 40.1.

Women make up 34.3% of the fan base, 8.7 percentage points fewer than the group average.

In Q3/2026, search interest was −16.6% on the same quarter a year earlier; the median across the group was +13.8%.

Interest is seasonal: March, May and August account for 37% of the year's searches, December is the quietest month.

Most fans live in Missouri, Kansas, California.

Top affinities include Ashlyn Harris, Trinity Rodman, Adriana, with strongest over-indexing on Ashlyn Harris (35.23× the country average).

Demographically, the Kansas City Current audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Family Orientation.

The typical Kansas City Current fan in United States is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Ashlyn Harris.

Category: Sports · Type: Team · Subtype: Women's soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
608K
in United States
Gender
34.3%♀
65.7% male
Age
41.1
average years
Country rank
#33855
among all objects in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Kansas City Current fans

34.3% are female, 65.7% are male, average age 41.1.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Kansas City Current audience in United States
MetricValue
Female34.3%
Male65.7%
Average age41.1
Estimated audience size608K
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Kansas City Current audience in United States
Age bracketShare%
16-2416%
25-3417%
35-4423%
45-5425%
55+19%
Fig. 04

Worldwide distribution

92.8%

of the worldwide Kansas City Current audience comes from United States.

Worldwide audience distribution share by country for Kansas City Current
CountryShare
United States92.8%
Malawi0.8%
China0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kansas City Current fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~60K10.86×
02Missouri~90K8.34×
03Oregon~20K2.25×
04Washington, District of Columbia~3K2.11×
05Iowa~9K1.48×
06Nebraska~5K1.41×
07Vermont~1K1.06×
08South Dakota~2K0.97×
09Alaska~1K0.92×
10Wyoming<1K0.86×
11Maryland~9K0.85×
12Colorado~9K0.83×
13North Dakota~1K0.82×
14Virginia~10K0.81×
15Hawaii~2K0.81×
16Utah~5K0.80×
17Montana~2K0.78×
18Oklahoma~6K0.77×
19Arkansas~4K0.77×
20West Virginia~2K0.75×
21Rhode Island~1K0.75×
22Delaware~1K0.75×
23Maine~2K0.72×
24New Hampshire~2K0.71×
25Idaho~2K0.70×
26Kentucky~6K0.69×
27Washington~10K0.68×
28Mississippi~4K0.67×
29New Mexico~3K0.67×
30Illinois~20K0.66×
31Connecticut~4K0.64×
32California~40K0.61×
33North Carolina~10K0.60×
34New Jersey~10K0.60×
35Minnesota~6K0.60×
36Massachusetts~8K0.59×
37New York~20K0.57×
38Wisconsin~6K0.57×
39Nevada~3K0.56×
40Ohio~10K0.55×
41Louisiana~5K0.55×
42Indiana~7K0.53×
43Florida~20K0.52×
44Michigan~9K0.51×
45Pennsylvania~10K0.50×
46South Carolina~5K0.50×
47Tennessee~6K0.49×
48Georgia~9K0.43×
49Texas~20K0.40×
Fig. 06

Affinity by region

Affinity by region — Kansas City Current, United States
0.40×1.00×10.86×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kansas City Current audience vs. the country average
#·InterestCategoryAffinity×
01Ashlyn HarrisSports35.23×
02Trinity RodmanSports31.27×
03AdrianaSports27.71×
04Women's soccerSports27.18×
05Washington SpiritSports26.77×
06National Women's Soccer LeagueSports26.36×
07Angel City FCSports18.13×
08NJ/NY Gotham FCSports18.09×
09Raquel RodríguezSports18.07×
10Ryan WilliamsSports18.04×
11Kirsten DavisSports18.04×
12Carli LloydSports17.15×
13FIFA Women's World CupSports15.24×
14Sophia BushMovies & TV8.27×
15Christian PulisicSports6.69×
16FIFA World Cup 2026Sports3.48×
17Real Madrid Club de FútbolSports2.80×
18Lamine YamalSports2.79×
19UEFA Champions LeagueSports2.74×
20FIFA World CupSports2.38×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kansas City Current audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kansas City Current audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.38×
Family OrientationCONSERVATISM1.30×
SustainabilityBALANCE1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kansas City Current audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.89×
DIY MentalityTHRILL0.91×
Convenience OrientationPREMIUM0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Women's soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kansas City Current over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/kansas-city-current-10009237” · Methodology