Rascasse Audience Intelligence

FIFA Women's World Cup Audience in United States

A data profile of the people who buy, follow and care about FIFA Women's World Cup in United States — modelled from more than twelve digital signal sources. FIFA Women's World Cup has an estimated audience of 1,403,668 people in United States.

#109among Soccer in United States#217among Event in United States#1693in Sports

The average FIFA Women's World Cup fan in United States is 34.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include National Women's Soccer League, Trinity Rodman, FIFA World Cup 2026, with strongest over-indexing on National Women's Soccer League (40.15× the country average).

Demographically, the FIFA Women's World Cup audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FIFA Women's World Cup fan in United States is balanced, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for National Women's Soccer League.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIFA Women's World Cup profile in United States.

Audience size
1.4M
in United States
Gender
46.4%♀
53.6% male
Age
34.5
average years
Country rank
#18654
Event in United States
Fig. 01

Search interest · 12-month trend

+147%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIFA Women's World Cup fans

46.4% are female, 53.6% are male, average age 34.5.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for FIFA Women's World Cup audience in United States
MetricValue
Female46.4%
Male53.6%
Average age34.5
Estimated audience size1,403,668
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the FIFA Women's World Cup audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3917%
40-4916%
50+13%
Fig. 04

Worldwide distribution

26.1%

of the worldwide FIFA Women's World Cup audience comes from United States.

Worldwide audience distribution share by country for FIFA Women's World Cup
CountryShare
United States26.1%
United Kingdom15.7%
Italy11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIFA Women's World Cup audience in United States is strongest.

Fig. 05

Top regions by affinity

FIFA Women's World Cup fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~60K1.59×
02California~200K1.57×
03New York~100K1.39×
04Massachusetts~40K1.38×
05Washington~40K1.31×
06Texas~200K1.30×
07Washington, District of Columbia~5K1.27×
08Virginia~40K1.26×
09Maryland~30K1.26×
10Georgia~50K1.19×
11Connecticut~20K1.17×
12Oregon~20K1.12×
13Florida~100K1.09×
14Illinois~50K1.07×
15North Carolina~40K1.05×
16Nevada~10K1.05×
17Utah~10K1.04×
18Arizona~30K1.02×
19Missouri~20K1.02×
20Colorado~20K1.02×
21Kansas~10K1.02×
22Rhode Island~5K1.02×
23Vermont~3K1.02×
24Minnesota~20K1.01×
25New Mexico~7K1.01×
26Hawaii~6K1.01×
27Delaware~4K1.00×
28Pennsylvania~50K0.99×
29Maine~5K0.98×
30Alaska~3K0.98×
31South Dakota~3K0.97×
32North Dakota~3K0.96×
33Idaho~7K0.95×
34Nebraska~7K0.95×
35Montana~4K0.95×
36New Hampshire~5K0.94×
37Iowa~10K0.93×
38Oklahoma~10K0.91×
39West Virginia~6K0.91×
40South Carolina~20K0.90×
41Wisconsin~20K0.89×
42Arkansas~10K0.89×
43Kentucky~20K0.88×
44Mississippi~10K0.87×
45Indiana~20K0.86×
46Michigan~30K0.85×
47Louisiana~20K0.85×
48Ohio~40K0.83×
49Tennessee~20K0.82×
50Alabama~20K0.82×
Fig. 06

Affinity by region

Affinity by region — FIFA Women's World Cup, United States
0.82×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIFA Women's World Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIFA Women's World Cup audience
#·InterestCategoryAffinity×
01North Carolina Tar Heels women's soccerSports93.60×
02Carli LloydSports60.16×
03Sue BirdSports56.62×
04Megan RapinoeSports48.51×
05Hope SoloSports46.55×
06National Women's Soccer LeagueSports40.15×
07Trinity RodmanSports40.15×
08MartaSports40.15×
09AngelinaSports40.15×
10United States soccer league systemSports34.89×
11United States Soccer FederationSports28.13×
12Ryan WilliamsSports27.54×
13Kirsten DavisSports27.49×
14United States national football teamSports19.71×
15Women's soccerSports18.60×
16United States women's national soccer teamSports18.40×
17Christian PulisicSports18.34×
18FIFA World CupSports5.09×
19FIFA World Cup 2026Sports4.45×
20Mitch McConnellPolitics & Society3.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIFA Women's World Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIFA Women's World Cup audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Need for SecurityCONSERVATISM1.57×
Community OrientationOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIFA Women's World Cup audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Price SensitivityPREMIUM0.85×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIFA Women's World Cup have in United States?

FIFA Women's World Cup has an estimated audience of 1,403,668 people in United States, concentrated in California and Texas.

02

What is the gender split and age of FIFA Women's World Cup fans?

46.4% of FIFA Women's World Cup fans are female, 53.6% are male, with an average age of 34.5 years.

03

Which brands do FIFA Women's World Cup fans like most?

FIFA Women's World Cup fans show strongest brand affinity for National Women's Soccer League (40.15×), Trinity Rodman (40.15×), and FIFA World Cup 2026 (4.45×) over the country average.

04

Where do FIFA Women's World Cup fans live in United States?

FIFA Women's World Cup fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do FIFA Women's World Cup fans also like?

Beyond FIFA Women's World Cup itself, the audience over-indexes on Trinity Rodman (40.15×), FIFA World Cup 2026 (4.45×), Sue Bird (56.62×), and Megan Rapinoe (48.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See FIFA Women's World Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FIFA Women's World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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