FIFA Women's World Cup Audience in United States
FIFA Women's World Cup has an estimated audience of 1,400,682 people in United States. 46.4% are female, 53.6% are male, average age 34.5. Top brand affinities: Sue Bird, Megan Rapinoe, North Carolina Tar Heels women's soccer, Alex Morgan, FIFA World Cup.
Top brand affinities include Sue Bird, Megan Rapinoe, North Carolina Tar Heels women's soccer, with strongest over-indexing on Sue Bird (56.62× the country average). Demographically, the FIFA Women's World Cup audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of FIFA Women's World Cup fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 34.5 |
| Estimated audience size | 1,400,682 |
Audience persona
The typical FIFA Women's World Cup fan in United States is balanced, around 34.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Sue Bird.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sue Bird | 56.62× | Sports |
| Megan Rapinoe | 48.51× | Sports |
| North Carolina Tar Heels women's soccer | 93.6× | Sports |
| Alex Morgan | 40× | Sports |
| FIFA World Cup | 5.09× | Sports |
| Carli Lloyd | 60.16× | Sports |
| United States national football team | 19.71× | Sports |
| United States soccer league system | 34.89× | Sports |
| Women's soccer | 18.6× | Sports |
| Hope Solo | 46.55× | Sports |
| United States women's national soccer team | 18.4× | Sports |
| Portland Thorns FC | 84× | Sports |
| CONCACAF | 21.01× | Sports |
| Five-a-side football | 58.15× | Sports |
| FC Bayern Munich | 5.83× | Sports |
| Women's Professional Soccer | 28.03× | Sports |
| United States Youth Soccer (US Youth Soccer) | 49.2× | Sports |
| FIFA Club World Cup | 14.26× | Sports |
| How to Train Your Dragon | 7.25× | Literature |
| Abby Wambach | 36.27× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.5 |
| Indulgence | JOY | 1.32 |
| Community Orientation | OPEN | 1.26 |
| Quality Awareness | PREMIUM | 1.24 |
| Risk Appetite | THRILL | 1.21 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.9% |
| Germany | 14.2% |
| India | 12.8% |
See FIFA Women's World Cup audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
How to read this data
Audience size is the estimated number of people in United States who actively search for FIFA Women's World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.