Rascasse Audience Intelligence

National Women's Soccer League Audience in United States

A data profile of the people who buy, follow and care about National Women's Soccer League in United States — modelled from more than twelve digital signal sources. National Women's Soccer League has an estimated audience of 11,716,960 people in United States.

#11among Soccer in United States#32among Event in United States#231in Sports

The average National Women's Soccer League fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Trinity Rodman, FIFA World Cup 2026, Marta, with strongest over-indexing on Trinity Rodman (33.37× the country average).

Demographically, the National Women's Soccer League audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Travelling, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Women's Soccer League fan in United States is more female, around 36.1 years old, with strong Travelling tendencies and a notable affinity for Trinity Rodman.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Women's Soccer League profile in United States.

Audience size
11.7M
in United States
Gender
55.7%♀
44.3% male
Age
36.1
average years
Country rank
#3053
Event in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Women's Soccer League fans

55.7% are female, 44.3% are male, average age 36.1.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for National Women's Soccer League audience in United States
MetricValue
Female55.7%
Male44.3%
Average age36.1
Estimated audience size11,716,960
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the National Women's Soccer League audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3918%
40-4919%
50+15%
Fig. 04

Worldwide distribution

47.7%

of the worldwide National Women's Soccer League audience comes from United States.

Worldwide audience distribution share by country for National Women's Soccer League
CountryShare
United States47.7%
Japan7.5%
Spain5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Women's Soccer League audience in United States is strongest.

Fig. 05

Top regions by affinity

National Women's Soccer League fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~600K4.24×
02Washington, District of Columbia~100K4.07×
03Washington~400K1.70×
04Maryland~300K1.62×
05Kansas~100K1.59×
06Colorado~300K1.50×
07Vermont~30K1.49×
08California~2M1.45×
09Utah~200K1.43×
10Massachusetts~300K1.39×
11Virginia~400K1.37×
12Missouri~300K1.34×
13Kentucky~200K1.19×
14New Jersey~300K1.15×
15Rhode Island~40K1.09×
16New York~700K1.04×
17North Carolina~400K1.01×
18Delaware~30K0.98×
19Maine~40K0.97×
20Illinois~400K0.92×
21Idaho~50K0.90×
22New Hampshire~40K0.86×
23Connecticut~100K0.83×
24Montana~30K0.82×
25Pennsylvania~300K0.81×
26Ohio~300K0.79×
27Hawaii~40K0.78×
28Wisconsin~100K0.76×
29Minnesota~100K0.72×
30Nevada~80K0.72×
31Alaska~20K0.72×
32New Mexico~40K0.71×
33Nebraska~40K0.69×
34Arizona~200K0.65×
35South Dakota~20K0.65×
36North Dakota~20K0.65×
37Georgia~200K0.64×
38Florida~500K0.63×
39Indiana~100K0.62×
40Iowa~60K0.62×
41Texas~600K0.59×
42Tennessee~100K0.59×
43Arkansas~50K0.54×
44Michigan~200K0.53×
45Oklahoma~70K0.50×
46West Virginia~30K0.50×
47South Carolina~90K0.48×
48Louisiana~70K0.47×
49Mississippi~40K0.46×
50Alabama~60K0.39×
Fig. 06

Affinity by region

Affinity by region — National Women's Soccer League, United States
0.39×1.00×4.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Women's Soccer League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Women's Soccer League audience
#·InterestCategoryAffinity×
01Trinity RodmanSports33.37×
02MartaSports33.37×
03AngelinaSports33.37×
04Celtic artArts & Culture23.59×
05Katie JohnsonSports22.73×
06Raquel RodríguezSports22.73×
07Hannah AndersonSports22.70×
08Ryan WilliamsSports22.69×
09Kirsten DavisSports22.68×
10Denis VilleneuveMovies & TV16.38×
11Sophia BushMovies & TV14.57×
12Adam DriverMovies & TV14.47×
13FIFA Women's World CupSports12.67×
14United States women's national soccer teamSports9.60×
15Oscar IsaacMovies & TV8.32×
16Richard GereMovies & TV7.63×
17Zooey DeschanelMovies & TV6.62×
18Tabloid (newspaper format)Literature4.44×
19FIFA World Cup 2026Sports3.93×
20TeamSports3.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Women's Soccer League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Women's Soccer League audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.48×
Price SensitivityPREMIUM1.29×
Design AffinityPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Women's Soccer League audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
SpiritualityBALANCE0.77×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Women's Soccer League have in United States?

National Women's Soccer League has an estimated audience of 11,716,960 people in United States, concentrated in California and New York.

02

What is the gender split and age of National Women's Soccer League fans?

55.7% of National Women's Soccer League fans are female, 44.3% are male, with an average age of 36.1 years.

03

Which brands do National Women's Soccer League fans like most?

National Women's Soccer League fans show strongest brand affinity for Trinity Rodman (33.37×), FIFA World Cup 2026 (3.93×), and Marta (33.37×) over the country average.

04

Where do National Women's Soccer League fans live in United States?

National Women's Soccer League fans in United States are most concentrated in California (reach ~2M), New York (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do National Women's Soccer League fans also like?

Beyond National Women's Soccer League itself, the audience over-indexes on FIFA World Cup 2026 (3.93×), Marta (33.37×), Ryan Williams (22.69×), and Angelina (33.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See National Women's Soccer League audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National Women's Soccer League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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