How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | RReal Madrid C.F. | 37M | 7.6% | 32.5 | 34.8% | Soccer |
| 2 | LLos Angeles Lakers | 36M | 42.0% | 31.2 | 38.2% | Basketball |
| 3 | GGolden State Warriors | 33M | 38.0% | 31.4 | 41.1% | Basketball |
| 4 | CChicago Bears | 29M | 85.4% | 36.7 | 31.1% | American football |
| 5 | BBuffalo Bills | 28M | 77.7% | 37.3 | 29.1% | American football |
| 6 | NNew England Patriots | 28M | 79.0% | 36.8 | 32.8% | American football |
| 7 | NNew York Yankees | 27M | 67.0% | 34.6 | 40.2% | Baseball |
| 8 | GGreen Bay Packers | 27M | 82.3% | 36.9 | 31.0% | American football |
| 9 | FFC Barcelona | 27M | 10.6% | 34.0 | 36.9% | Soccer |
| 10 | PPittsburgh Steelers | 26M | 84.7% | 35.9 | 31.7% | American football |
| 11 | DDetroit Tigers | 26M | 86.0% | 41.1 | 38.2% | Baseball |
| 12 | KKansas City Chiefs | 24M | 74.7% | 34.4 | 40.2% | American football |
| 13 | OOklahoma City Thunder | 24M | 51.8% | 29.6 | 42.3% | Basketball |
| 14 | DDenver Nuggets | 24M | 47.9% | 34.2 | 46.7% | Basketball |
| 15 | PPhiladelphia Eagles | 24M | 79.1% | 34.9 | 39.0% | American football |
| 16 | DDetroit Lions | 24M | 83.1% | 38.9 | 29.0% | American football |
| 17 | BBoston Celtics | 23M | 50.9% | 30.5 | 37.9% | Basketball |
| 18 | CChicago Bulls | 23M | 51.0% | 30.1 | 38.0% | Basketball |
| 19 | MMiami Heat | 22M | 53.8% | 30.4 | 39.9% | Basketball |
| 20 | DDenver Broncos | 21M | 87.0% | 39.3 | 28.6% | American football |
| 21 | CChicago Cubs | 21M | 84.1% | 36.5 | 38.2% | Baseball |
| 22 | LLos Angeles Dodgers | 19M | 73.6% | 31.5 | 42.2% | Baseball |
| 23 | SSeattle Seahawks | 19M | 80.1% | 37.3 | 32.4% | American football |
| 24 | SSan Antonio Spurs | 19M | 60.6% | 29.6 | 40.7% | Basketball |
| 25 | CCleveland Cavaliers | 18M | 56.2% | 29.6 | 39.6% | Basketball |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular teams compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each team by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest team in United States?
Real Madrid C.F. currently leads with an estimated audience of 37M people in United States.