Carolina Panthers Audience in United States

Carolina Panthers logo

Carolina Panthers has an estimated audience of 11,974,272 people in United States. 35.7% are female, 64.3% are male, average age 36.7. Top regions: North Carolina, South Carolina, Texas. Top brand affinities: Aaron Rodgers, Buffalo Bills, CBS Sports Network, Cleveland Browns, Minnesota Vikings.

The average Carolina Panthers fan in United States is 36.7 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, South Carolina, Texas. Top brand affinities include Aaron Rodgers, Buffalo Bills, CBS Sports Network, with strongest over-indexing on Aaron Rodgers (9.14× the country average). Demographically, the Carolina Panthers audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Carolina Panthers fans

Demographic split for Carolina Panthers audience in United States
MetricValue
Female35.7%
Male64.3%
Average age36.7
Estimated audience size11,974,272

Audience persona

The typical Carolina Panthers fan in United States is more male, around 36.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Carolina Panthers in United States
RegionReachAffinity
North Carolina4,512,75312.52×
South Carolina1,307,3497.26×
Texas649,6870.63×
Florida545,1880.67×
California500,3790.38×
Georgia466,3221.26×
Virginia408,8231.4×
New York312,6260.47×
Pennsylvania297,6290.74×
Ohio257,8150.7×
Illinois221,6140.56×
Tennessee202,4270.84×
Michigan189,3180.6×
New Jersey171,1770.56×
Maryland169,8670.83×
Alabama165,7150.99×
Louisiana152,8360.99×
Arizona142,8600.58×
Missouri127,7940.66×
Colorado119,4060.63×
Indiana113,4830.52×
Minnesota106,2300.62×
Washington105,4060.44×
Wisconsin101,5170.56×
Massachusetts100,9310.43×
Kentucky97,9840.65×
Mississippi87,3720.89×
Kansas76,7620.81×
Oklahoma74,6710.56×
Iowa71,3840.72×
Nevada64,9190.56×
Connecticut55,3710.46×
Arkansas55,1210.56×
Oregon53,5630.39×
Utah50,8840.47×
West Virginia50,1770.9×
New Mexico36,9590.62×
Nebraska33,4210.56×
Hawaii29,2440.57×
Delaware28,0610.85×
Washington, District of Columbia27,2120.76×
Idaho25,6540.43×
Montana22,8600.69×
New Hampshire20,6400.44×
Maine17,9650.42×
Rhode Island17,1130.45×
South Dakota16,7400.6×
North Dakota12,4980.51×
Alaska12,1400.47×
Wyoming8,2340.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carolina Panthers audience
BrandAffinityCategory
Aaron Rodgers9.14×Sports
Buffalo Bills7.66×Sports
CBS Sports Network11.07×Movies & TV
Cleveland Browns8.43×Sports
Minnesota Vikings8.49×Sports
Tampa Bay Buccaneers8.63×Sports
Los Angeles Chargers16.86×Sports
Cincinnati Bengals10.05×Sports
Pittsburgh Steelers6.49×Sports
Indianapolis Colts9.46×Sports
Denver Broncos7.12×Sports
Florida State Seminoles football10.95×Sports
Texas A&M Aggies football10.95×Sports
Atlanta Falcons8.87×Sports
New York Jets9.1×Sports
Detroit Lions5.87×Sports
NFL Sunday Ticket9.58×
New York Giants7.77×Sports
Russell Wilson9.29×Sports
Jacksonville Jaguars8.92×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carolina Panthers audience
TraitClusterScore
Early Adopter MentalityPOWER1.28
Sports ActivityPOWER1.23
LGBTQ+ IdentityOPEN1.16
DIY MentalityTHRILL1.13
ExtroversionTHRILL1.09
SustainabilityBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for Carolina Panthers
CountryShare
United States83.4%
Canada2.3%
Mexico2.0%

See Carolina Panthers audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Carolina Panthers have in United States?

Carolina Panthers has an estimated audience of 11,974,272 people in United States, concentrated in North Carolina and South Carolina.

What is the gender split and age of Carolina Panthers fans?

35.7% of Carolina Panthers fans are female, 64.3% are male, with an average age of 36.7 years.

Which brands do Carolina Panthers fans like most?

Carolina Panthers fans show strongest brand affinity for Aaron Rodgers (9.14×), Buffalo Bills (7.66×), and CBS Sports Network (11.07×) over the country average.

Where do Carolina Panthers fans live in United States?

Carolina Panthers fans in United States are most concentrated in North Carolina (reach 4,512,753), South Carolina (reach 1,307,349), and Texas (reach 649,687). These three regions account for the largest share of the active audience.

What other brands do Carolina Panthers fans also like?

Beyond Carolina Panthers itself, the audience over-indexes on Buffalo Bills (7.66×), CBS Sports Network (11.07×), Cleveland Browns (8.43×), and Minnesota Vikings (8.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carolina Panthers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.