Rascasse Audience Intelligence

Cincinnati Bengals Audience in United States

A data profile of the people who buy, follow and care about Cincinnati Bengals in United States — modelled from more than twelve digital signal sources. Cincinnati Bengals has an estimated audience of 11,026,943 people in United States.

#35among American football in United States#69among Team in United States#252in Sports

The average Cincinnati Bengals fan in United States is 37.4 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, Kentucky, Florida.

Top brand affinities include Los Angeles Chargers, Buffalo Bills, CBS Sports Network, with strongest over-indexing on Los Angeles Chargers (31.89× the country average).

Demographically, the Cincinnati Bengals audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cincinnati Bengals fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Los Angeles Chargers.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cincinnati Bengals profile in United States.

Audience size
11M
in United States
Gender
29.3%♀
70.7% male
Age
37.4
average years
Country rank
#3246
Team in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cincinnati Bengals fans

29.3% are female, 70.7% are male, average age 37.4.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for Cincinnati Bengals audience in United States
MetricValue
Female29.3%
Male70.7%
Average age37.4
Estimated audience size11,026,943
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Cincinnati Bengals audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3919%
40-4918%
50+18%
Fig. 04

Worldwide distribution

80.7%

of the worldwide Cincinnati Bengals audience comes from United States.

Worldwide audience distribution share by country for Cincinnati Bengals
CountryShare
United States80.7%
Canada2.1%
Mexico2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cincinnati Bengals audience in United States is strongest.

Fig. 05

Top regions by affinity

Cincinnati Bengals fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~3.5M10.38×
02Kentucky~1M6.90×
03West Virginia~100K2.27×
04Indiana~400K1.75×
05Pennsylvania~400K1.11×
06Louisiana~100K1.00×
07Maryland~200K0.96×
08South Carolina~200K0.93×
09Tennessee~200K0.87×
10Michigan~200K0.80×
11Mississippi~70K0.80×
12Wyoming~10K0.80×
13Florida~600K0.77×
14North Carolina~300K0.75×
15North Dakota~20K0.72×
16Georgia~200K0.71×
17Delaware~20K0.71×
18South Dakota~20K0.71×
19Virginia~200K0.70×
20Nebraska~40K0.69×
21Vermont~10K0.68×
22Illinois~200K0.67×
23Iowa~60K0.65×
24Kansas~60K0.65×
25Rhode Island~20K0.65×
26Missouri~100K0.63×
27Maine~30K0.63×
28Montana~20K0.63×
29Colorado~100K0.62×
30Wisconsin~100K0.62×
31New Mexico~30K0.62×
32Nevada~60K0.58×
33Hawaii~30K0.58×
34Alabama~90K0.57×
35Arizona~100K0.56×
36Idaho~30K0.56×
37New Hampshire~20K0.56×
38Massachusetts~100K0.55×
39Minnesota~90K0.55×
40Arkansas~50K0.54×
41Connecticut~60K0.52×
42Texas~500K0.51×
43Washington, District of Columbia~20K0.49×
44New York~300K0.46×
45New Jersey~100K0.46×
46Oklahoma~60K0.46×
47Utah~40K0.44×
48Washington~90K0.40×
49Oregon~50K0.38×
50California~400K0.34×
Fig. 06

Affinity by region

Affinity by region — Cincinnati Bengals, United States
0.34×1.00×10.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cincinnati Bengals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cincinnati Bengals audience
#·InterestCategoryAffinity×
01Los Angeles ChargersSports31.89×
02CBS Sports NetworkMovies & TV14.17×
03Florida State Seminoles footballSports14.02×
04Texas A&M Aggies footballSports13.28×
05NFL Sunday TicketEvent11.94×
06Indianapolis ColtsSports11.48×
07New York JetsSports11.04×
08Jacksonville JaguarsSports10.82×
09Aaron RodgersSports10.70×
10Atlanta FalconsSports10.39×
11Cleveland BrownsSports10.22×
12Joe BurrowSports10.14×
13Tampa Bay BuccaneersSports10.06×
14Minnesota VikingsSports9.94×
15Buffalo BillsSports9.00×
16Miami DolphinsSports8.36×
17Denver BroncosSports8.06×
18Pittsburgh SteelersSports7.43×
19Detroit LionsSports6.70×
20Green Bay PackersSports6.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cincinnati Bengals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cincinnati Bengals audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.05×
Pet OwnershipJOY0.97×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cincinnati Bengals audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.45×
Quality AwarenessPREMIUM0.48×
SpiritualityBALANCE0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cincinnati Bengals have in United States?

Cincinnati Bengals has an estimated audience of 11,026,943 people in United States, concentrated in Ohio and Kentucky.

02

What is the gender split and age of Cincinnati Bengals fans?

29.3% of Cincinnati Bengals fans are female, 70.7% are male, with an average age of 37.4 years.

03

Which brands do Cincinnati Bengals fans like most?

Cincinnati Bengals fans show strongest brand affinity for Los Angeles Chargers (31.89×), Buffalo Bills (9×), and CBS Sports Network (14.17×) over the country average.

04

Where do Cincinnati Bengals fans live in United States?

Cincinnati Bengals fans in United States are most concentrated in Ohio (reach ~3.5M), Kentucky (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Cincinnati Bengals fans also like?

Beyond Cincinnati Bengals itself, the audience over-indexes on Buffalo Bills (9×), CBS Sports Network (14.17×), Aaron Rodgers (10.7×), and Cleveland Browns (10.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

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See Cincinnati Bengals audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cincinnati Bengals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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