Cincinnati Bengals Audience in United States

Cincinnati Bengals logo

Cincinnati Bengals has an estimated audience of 11,148,564 people in United States. 29.3% are female, 70.7% are male, average age 37.4. Top regions: Ohio, Kentucky, Florida. Top brand affinities: Los Angeles Chargers, Aaron Rodgers, Buffalo Bills, CBS Sports Network, Cleveland Browns.

The average Cincinnati Bengals fan in United States is 37.4 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, Kentucky, Florida. Top brand affinities include Los Angeles Chargers, Aaron Rodgers, Buffalo Bills, with strongest over-indexing on Los Angeles Chargers (31.89× the country average). Demographically, the Cincinnati Bengals audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Sports Activity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Cincinnati Bengals fans

Demographic split for Cincinnati Bengals audience in United States
MetricValue
Female29.3%
Male70.7%
Average age37.4
Estimated audience size11,148,564

Audience persona

The typical Cincinnati Bengals fan in United States is more male, around 37.4 years old, with strong Sports Activity tendencies and a notable affinity for Los Angeles Chargers.

Top regions in United States

Top regions ranked by reach for Cincinnati Bengals in United States
RegionReachAffinity
Ohio3,682,43910.72×
Kentucky972,1476.96×
Florida591,0570.78×
Texas519,6300.54×
California433,3080.35×
Pennsylvania415,5321.11×
Indiana361,3191.77×
New York300,7320.48×
Illinois260,0020.7×
North Carolina257,9770.77×
Georgia250,0800.73×
Michigan238,0350.82×
Virginia195,7500.72×
Tennessee194,3300.87×
Maryland178,9080.93×
South Carolina159,0760.95×
Louisiana140,2230.98×
New Jersey136,3620.48×
Arizona130,0440.57×
Massachusetts119,7030.54×
Missouri116,8450.65×
West Virginia112,4872.17×
Colorado109,9250.63×
Wisconsin104,3690.62×
Washington90,4490.4×
Alabama89,0660.57×
Minnesota86,6940.54×
Mississippi69,6610.76×
Nevada62,4340.58×
Iowa57,5950.63×
Kansas56,3540.64×
Connecticut55,7360.5×
Oklahoma55,6880.45×
Arkansas48,6080.53×
Oregon47,7270.37×
Utah43,0110.43×
Nebraska36,8060.66×
Idaho31,7200.57×
New Mexico30,9900.55×
Hawaii26,2490.55×
Maine23,8000.6×
New Hampshire23,0030.52×
Rhode Island21,1590.6×
Delaware19,7180.64×
Montana18,3520.59×
South Dakota15,9330.62×
Washington, District of Columbia15,8390.47×
North Dakota15,3110.67×
Wyoming12,1220.73×
Vermont11,6810.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cincinnati Bengals audience
BrandAffinityCategory
Los Angeles Chargers31.89×Sports
Aaron Rodgers10.7×Sports
Buffalo Bills9×Sports
CBS Sports Network14.17×Movies & TV
Cleveland Browns10.22×Sports
Minnesota Vikings9.94×Sports
Indianapolis Colts11.48×Sports
Tampa Bay Buccaneers10.06×Sports
Florida State Seminoles football14.02×Sports
Pittsburgh Steelers7.43×Sports
Denver Broncos8.06×Sports
Texas A&M Aggies football13.28×Sports
NFL Sunday Ticket11.94×
Atlanta Falcons10.39×Sports
Miami Dolphins8.36×Sports
New York Jets11.04×Sports
Green Bay Packers6.68×Sports
Jacksonville Jaguars10.82×Sports
Detroit Lions6.7×Sports
Joe Burrow10.14×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cincinnati Bengals audience
TraitClusterScore
Sports ActivityPOWER1.15
ExtroversionTHRILL1.11
Convenience OrientationPREMIUM1.11
LGBTQ+ IdentityOPEN1.1
IndulgenceJOY1.08
Early Adopter MentalityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Cincinnati Bengals
CountryShare
United States80.9%
Canada2.1%
Mexico2.0%

See Cincinnati Bengals audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Cincinnati Bengals have in United States?

Cincinnati Bengals has an estimated audience of 11,148,564 people in United States, concentrated in Ohio and Kentucky.

What is the gender split and age of Cincinnati Bengals fans?

29.3% of Cincinnati Bengals fans are female, 70.7% are male, with an average age of 37.4 years.

Which brands do Cincinnati Bengals fans like most?

Cincinnati Bengals fans show strongest brand affinity for Los Angeles Chargers (31.89×), Aaron Rodgers (10.7×), and Buffalo Bills (9×) over the country average.

Where do Cincinnati Bengals fans live in United States?

Cincinnati Bengals fans in United States are most concentrated in Ohio (reach 3,682,439), Kentucky (reach 972,147), and Florida (reach 591,057). These three regions account for the largest share of the active audience.

What other brands do Cincinnati Bengals fans also like?

Beyond Cincinnati Bengals itself, the audience over-indexes on Aaron Rodgers (10.7×), Buffalo Bills (9×), CBS Sports Network (14.17×), and Cleveland Browns (10.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cincinnati Bengals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.