Rascasse Audience Intelligence

New York Giants Audience in United States

A data profile of the people who buy, follow and care about New York Giants in United States — modelled from more than twelve digital signal sources. New York Giants has an estimated audience of 13,312,740 people in United States.

#30among American football in United States#52among Team in United States#193in Sports

The average New York Giants fan in United States is 37.3 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Florida.

Top brand affinities include Buffalo Bills, Aaron Rodgers, CBS Sports Network, with strongest over-indexing on Buffalo Bills (7.79× the country average).

Demographically, the New York Giants audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York Giants fan in United States is more male, around 37.3 years old, with strong Sports Activity tendencies and a notable affinity for Buffalo Bills.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York Giants profile in United States.

Audience size
13.3M
in United States
Gender
30.1%♀
69.9% male
Age
37.3
average years
Country rank
#2666
Team in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York Giants fans

30.1% are female, 69.9% are male, average age 37.3.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for New York Giants audience in United States
MetricValue
Female30.1%
Male69.9%
Average age37.3
Estimated audience size13,312,740
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the New York Giants audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4918%
50+18%
Fig. 04

Worldwide distribution

82.1%

of the worldwide New York Giants audience comes from United States.

Worldwide audience distribution share by country for New York Giants
CountryShare
United States82.1%
Japan3.1%
Canada2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York Giants audience in United States is strongest.

Fig. 05

Top regions by affinity

New York Giants fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~500K3.75×
02New Jersey~1M3.52×
03New York~1.5M2.17×
04Vermont~50K2.12×
05Delaware~80K2.06×
06Pennsylvania~800K1.83×
07Mississippi~200K1.68×
08Rhode Island~70K1.56×
09Virginia~500K1.44×
10Maine~70K1.38×
11Maryland~300K1.34×
12South Carolina~300K1.29×
13Florida~1M1.16×
14North Carolina~500K1.16×
15Washington, District of Columbia~40K0.99×
16Massachusetts~300K0.96×
17New Mexico~60K0.96×
18West Virginia~60K0.90×
19Louisiana~100K0.82×
20Arizona~200K0.80×
21Georgia~300K0.79×
22Hawaii~40K0.79×
23Texas~900K0.78×
24Ohio~300K0.78×
25Tennessee~200K0.76×
26Colorado~200K0.75×
27Nevada~100K0.75×
28New Hampshire~40K0.73×
29Iowa~80K0.72×
30Arkansas~80K0.69×
31North Dakota~20K0.68×
32Michigan~200K0.63×
33Alabama~100K0.63×
34South Dakota~20K0.63×
35Kansas~60K0.61×
36Idaho~40K0.60×
37Montana~20K0.60×
38Kentucky~100K0.59×
39Nebraska~40K0.59×
40Utah~70K0.58×
41Illinois~300K0.57×
42Washington~200K0.57×
43Missouri~100K0.57×
44Wisconsin~100K0.56×
45Indiana~100K0.54×
46Minnesota~100K0.51×
47Oklahoma~70K0.49×
48California~700K0.48×
49Alaska~10K0.46×
50Oregon~60K0.42×
Fig. 06

Affinity by region

Affinity by region — New York Giants, United States
0.42×1.00×3.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York Giants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York Giants audience
#·InterestCategoryAffinity×
01CBS Sports NetworkMovies & TV11.53×
02Florida State Seminoles footballSports11.40×
03Texas A&M Aggies footballSports10.80×
04NFL Sunday TicketEvent9.97×
05Cincinnati BengalsSports9.92×
06New York JetsSports9.55×
07Indianapolis ColtsSports9.33×
08Jacksonville JaguarsSports9.20×
09Aaron RodgersSports9.02×
10Atlanta FalconsSports8.75×
11Cleveland BrownsSports8.60×
12Tampa Bay BuccaneersSports8.51×
13Minnesota VikingsSports8.38×
14Buffalo BillsSports7.79×
15Denver BroncosSports7.03×
16Miami DolphinsSports6.80×
17Pittsburgh SteelersSports6.58×
18Seattle SeahawksSports6.19×
19Detroit LionsSports6.13×
20Green Bay PackersSports5.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York Giants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York Giants audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.02×
Early Adopter MentalityPOWER0.97×
IndulgenceJOY0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York Giants audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.49×
CreativityOPEN0.58×
MindfulnessBALANCE0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New York Giants have in United States?

New York Giants has an estimated audience of 13,312,740 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of New York Giants fans?

30.1% of New York Giants fans are female, 69.9% are male, with an average age of 37.3 years.

03

Which brands do New York Giants fans like most?

New York Giants fans show strongest brand affinity for Buffalo Bills (7.79×), Aaron Rodgers (9.02×), and CBS Sports Network (11.53×) over the country average.

04

Where do New York Giants fans live in United States?

New York Giants fans in United States are most concentrated in New York (reach ~1.5M), New Jersey (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do New York Giants fans also like?

Beyond New York Giants itself, the audience over-indexes on Aaron Rodgers (9.02×), CBS Sports Network (11.53×), Cleveland Browns (8.6×), and Minnesota Vikings (8.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

Related rankings

See New York Giants audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Giants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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