New York Giants Audience in United States

New York Giants logo

New York Giants has an estimated audience of 13,247,278 people in United States. 30.1% are female, 69.9% are male, average age 37.3. Top regions: New York, New Jersey, Florida. Top brand affinities: Aaron Rodgers, Buffalo Bills, CBS Sports Network, Cleveland Browns, Minnesota Vikings.

The average New York Giants fan in United States is 37.3 years old, more male, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Florida. Top brand affinities include Aaron Rodgers, Buffalo Bills, CBS Sports Network, with strongest over-indexing on Aaron Rodgers (9.02× the country average). Demographically, the New York Giants audience skews more male with an average age of 37.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of New York Giants fans

Demographic split for New York Giants audience in United States
MetricValue
Female30.1%
Male69.9%
Average age37.3
Estimated audience size13,247,278

Audience persona

The typical New York Giants fan in United States is more male, around 37.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for New York Giants in United States
RegionReachAffinity
New York1,784,3072.41×
New Jersey1,302,6313.87×
Florida1,110,6781.24×
Texas918,7770.81×
Pennsylvania896,2062.01×
California720,4420.49×
Connecticut537,2904.04×
Virginia490,5451.52×
North Carolina478,2231.2×
Ohio360,5280.88×
Georgia340,2980.83×
Maryland325,9341.43×
Massachusetts266,5901.02×
South Carolina263,9271.32×
Illinois250,8470.57×
Michigan215,3110.62×
Arizona209,5520.77×
Tennessee191,1280.72×
Colorado151,8520.73×
Louisiana145,1010.85×
Washington135,4010.51×
Indiana134,1100.55×
Mississippi118,0011.08×
Missouri113,3300.53×
Alabama107,1980.58×
Wisconsin106,3810.53×
Minnesota102,9410.54×
Kentucky97,4650.59×
Nevada95,2700.74×
Iowa73,4650.67×
Delaware70,6651.93×
Oklahoma68,2230.46×
Arkansas66,9740.61×
Rhode Island65,8741.56×
Maine65,2741.38×
New Mexico60,2320.91×
Kansas59,8940.57×
Oregon56,8770.37×
West Virginia55,1730.89×
Utah53,4120.45×
Vermont48,1102.07×
Hawaii46,6500.82×
Washington, District of Columbia40,5101.02×
New Hampshire38,0140.73×
Nebraska34,5380.52×
Idaho30,4360.46×
Montana18,0220.49×
North Dakota17,6580.65×
South Dakota16,2910.53×
Wyoming11,3150.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York Giants audience
BrandAffinityCategory
Aaron Rodgers9.02×Sports
Buffalo Bills7.79×Sports
CBS Sports Network11.53×Movies & TV
Cleveland Browns8.6×Sports
Minnesota Vikings8.38×Sports
Tampa Bay Buccaneers8.51×Sports
Pittsburgh Steelers6.58×Sports
Cincinnati Bengals9.92×Sports
Indianapolis Colts9.33×Sports
Denver Broncos7.03×Sports
Florida State Seminoles football11.4×Sports
Green Bay Packers5.91×Sports
New York Jets9.55×Sports
Texas A&M Aggies football10.8×Sports
Detroit Lions6.13×Sports
Atlanta Falcons8.75×Sports
NFL Sunday Ticket9.97×
Miami Dolphins6.8×Sports
Jacksonville Jaguars9.2×Sports
Russell Wilson9.16×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York Giants audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.56
Early Adopter MentalityPOWER1.46
Sports ActivityPOWER1.21
ExtroversionTHRILL1.12
Risk AppetiteTHRILL1.11
Social Media UsageJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for New York Giants
CountryShare
United States82.3%
Japan3.1%
Canada2.0%

See New York Giants audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does New York Giants have in United States?

New York Giants has an estimated audience of 13,247,278 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of New York Giants fans?

30.1% of New York Giants fans are female, 69.9% are male, with an average age of 37.3 years.

Which brands do New York Giants fans like most?

New York Giants fans show strongest brand affinity for Aaron Rodgers (9.02×), Buffalo Bills (7.79×), and CBS Sports Network (11.53×) over the country average.

Where do New York Giants fans live in United States?

New York Giants fans in United States are most concentrated in New York (reach 1,784,307), New Jersey (reach 1,302,631), and Florida (reach 1,110,678). These three regions account for the largest share of the active audience.

What other brands do New York Giants fans also like?

Beyond New York Giants itself, the audience over-indexes on Buffalo Bills (7.79×), CBS Sports Network (11.53×), Cleveland Browns (8.6×), and Minnesota Vikings (8.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Giants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.