Rascasse Audience Intelligence

Atlanta Falcons Audience in United States

A data profile of the people who buy, follow and care about Atlanta Falcons in United States — modelled from more than twelve digital signal sources. Atlanta Falcons has an estimated audience of 11,524,763 people in United States.

#34among American football in United States#65among Team in United States#239in Sports

The average Atlanta Falcons fan in United States is 36.6 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, Texas.

Top brand affinities include Buffalo Bills, Aaron Rodgers, Minnesota Vikings, with strongest over-indexing on Buffalo Bills (6.83× the country average).

Demographically, the Atlanta Falcons audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Atlanta Falcons fan in United States is more male, around 36.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Buffalo Bills.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atlanta Falcons profile in United States.

Audience size
11.5M
in United States
Gender
30.2%♀
69.8% male
Age
36.6
average years
Country rank
#3104
Team in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atlanta Falcons fans

30.2% are female, 69.8% are male, average age 36.6.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Atlanta Falcons audience in United States
MetricValue
Female30.2%
Male69.8%
Average age36.6
Estimated audience size11,524,763
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Atlanta Falcons audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

86.1%

of the worldwide Atlanta Falcons audience comes from United States.

Worldwide audience distribution share by country for Atlanta Falcons
CountryShare
United States86.1%
Canada1.9%
Mexico1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atlanta Falcons audience in United States is strongest.

Fig. 05

Top regions by affinity

Atlanta Falcons fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~4.5M13.17×
02South Carolina~400K2.24×
03Alabama~400K2.23×
04Mississippi~200K1.58×
05Louisiana~200K1.54×
06North Carolina~500K1.37×
07Tennessee~300K1.19×
08Minnesota~200K1.07×
09Florida~800K1.06×
10Virginia~300K0.94×
11North Dakota~20K0.87×
12South Dakota~20K0.84×
13Hawaii~40K0.82×
14Maryland~200K0.77×
15Montana~20K0.77×
16New Mexico~40K0.73×
17Michigan~200K0.71×
18Ohio~300K0.70×
19Iowa~70K0.70×
20Pennsylvania~300K0.69×
21Kansas~60K0.69×
22Delaware~20K0.69×
23Wyoming~10K0.69×
24West Virginia~40K0.68×
25Washington~200K0.67×
26Kentucky~100K0.67×
27Washington, District of Columbia~20K0.66×
28Colorado~100K0.65×
29Wisconsin~100K0.65×
30Nevada~70K0.65×
31Arkansas~60K0.65×
32Missouri~100K0.63×
33Texas~600K0.61×
34Arizona~100K0.61×
35Nebraska~30K0.60×
36Oklahoma~70K0.56×
37Rhode Island~20K0.55×
38Illinois~200K0.52×
39Maine~20K0.52×
40Indiana~100K0.51×
41Connecticut~60K0.50×
42Idaho~30K0.50×
43New Jersey~100K0.49×
44New Hampshire~20K0.49×
45Alaska~10K0.48×
46Massachusetts~100K0.47×
47New York~300K0.44×
48Utah~40K0.43×
49California~500K0.40×
50Oregon~50K0.39×
Fig. 06

Affinity by region

Affinity by region — Atlanta Falcons, United States
0.39×1.00×13.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atlanta Falcons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atlanta Falcons audience
#·InterestCategoryAffinity×
01Texas A&M Aggies footballSports9.76×
02Cincinnati BengalsSports8.96×
03Indianapolis ColtsSports8.43×
04New York JetsSports8.37×
05Russell WilsonSports8.28×
06Aaron RodgersSports8.15×
07Jacksonville JaguarsSports7.95×
08Minnesota VikingsSports7.84×
09Tampa Bay BuccaneersSports7.69×
10CBS Sports NetworkMovies & TV7.68×
11Florida State Seminoles footballSports7.59×
12Cleveland BrownsSports7.25×
13Tennessee TitansSports7.13×
14Buffalo BillsSports6.83×
15New York GiantsSports6.70×
16Denver BroncosSports6.14×
17Pittsburgh SteelersSports5.94×
18Seattle SeahawksSports5.44×
19Detroit LionsSports5.23×
20Curly HairBeauty & Wellness4.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atlanta Falcons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atlanta Falcons audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.00×
MindfulnessBALANCE0.99×
TraditionCONSERVATISM0.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atlanta Falcons audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.54×
SpiritualityBALANCE0.55×
Need for SecurityCONSERVATISM0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Atlanta Falcons have in United States?

Atlanta Falcons has an estimated audience of 11,524,763 people in United States, concentrated in Georgia and Florida.

02

What is the gender split and age of Atlanta Falcons fans?

30.2% of Atlanta Falcons fans are female, 69.8% are male, with an average age of 36.6 years.

03

Which brands do Atlanta Falcons fans like most?

Atlanta Falcons fans show strongest brand affinity for Buffalo Bills (6.83×), Aaron Rodgers (8.15×), and Minnesota Vikings (7.84×) over the country average.

04

Where do Atlanta Falcons fans live in United States?

Atlanta Falcons fans in United States are most concentrated in Georgia (reach ~4.5M), Florida (reach ~800K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Atlanta Falcons fans also like?

Beyond Atlanta Falcons itself, the audience over-indexes on Aaron Rodgers (8.15×), Minnesota Vikings (7.84×), Cleveland Browns (7.25×), and Tampa Bay Buccaneers (7.69×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Atlanta Falcons audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Atlanta Falcons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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