Atlanta Falcons Audience in United States

Atlanta Falcons logo

Atlanta Falcons has an estimated audience of 11,585,062 people in United States. 30.2% are female, 69.8% are male, average age 36.6. Top regions: Georgia, Florida, Texas. Top brand affinities: Aaron Rodgers, Buffalo Bills, Minnesota Vikings, Cleveland Browns, Tampa Bay Buccaneers.

The average Atlanta Falcons fan in United States is 36.6 years old, more male, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, Texas. Top brand affinities include Aaron Rodgers, Buffalo Bills, Minnesota Vikings, with strongest over-indexing on Aaron Rodgers (8.15× the country average). Demographically, the Atlanta Falcons audience skews more male with an average age of 36.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Atlanta Falcons fans

Demographic split for Atlanta Falcons audience in United States
MetricValue
Female30.2%
Male69.8%
Average age36.6
Estimated audience size11,585,062

Audience persona

The typical Atlanta Falcons fan in United States is more male, around 36.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Atlanta Falcons in United States
RegionReachAffinity
Georgia4,688,69813.14×
Florida857,7921.09×
Texas641,8520.64×
California531,9250.42×
North Carolina411,0001.18×
South Carolina363,0402.08×
Alabama357,4602.21×
Pennsylvania283,6160.73×
New York281,3140.43×
Tennessee278,2671.2×
Virginia269,9330.96×
Ohio255,4740.72×
Louisiana254,4911.7×
Michigan231,2500.76×
Minnesota210,5211.27×
Illinois207,3260.54×
Washington157,5800.68×
Maryland157,0240.79×
New Jersey152,6820.52×
Arizona147,5800.62×
Mississippi144,2891.51×
Colorado125,2880.69×
Wisconsin119,7560.69×
Missouri119,3730.64×
Indiana105,2440.5×
Kentucky98,6060.68×
Massachusetts93,2070.41×
Oklahoma73,7110.57×
Nevada73,3440.65×
Iowa69,8350.73×
Kansas69,1600.76×
Arkansas63,6740.67×
Connecticut55,0180.47×
Oregon50,5110.38×
Utah43,6840.42×
New Mexico42,3930.73×
Hawaii37,7500.76×
West Virginia33,0970.61×
Nebraska32,2280.55×
Idaho26,7010.46×
Montana25,3920.79×
Washington, District of Columbia23,9220.69×
South Dakota22,1990.83×
Delaware20,9420.66×
North Dakota20,2200.85×
New Hampshire17,7100.39×
Maine17,6870.43×
Rhode Island17,5370.48×
Alaska10,4960.42×
Wyoming10,2710.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Atlanta Falcons audience
BrandAffinityCategory
Aaron Rodgers8.15×Sports
Buffalo Bills6.83×Sports
Minnesota Vikings7.84×Sports
Cleveland Browns7.25×Sports
Tampa Bay Buccaneers7.69×Sports
Pittsburgh Steelers5.94×Sports
Cincinnati Bengals8.96×Sports
Indianapolis Colts8.43×Sports
Denver Broncos6.14×Sports
Texas A&M Aggies football9.76×Sports
New York Jets8.37×Sports
CBS Sports Network7.68×Movies & TV
Detroit Lions5.23×Sports
Russell Wilson8.28×Sports
Jacksonville Jaguars7.95×Sports
New York Giants6.7×Sports
Seattle Seahawks5.44×Sports
Curly Hair4.32×Beauty & Wellness
Antonio Brown10.57×Sports
Florida State Seminoles football7.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Atlanta Falcons audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.79
Early Adopter MentalityPOWER1.57
Family OrientationCONSERVATISM1.42
Sports ActivityPOWER1.23
Risk AppetiteTHRILL1.18
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Atlanta Falcons
CountryShare
United States86.5%
Mexico1.7%
Canada1.6%

See Atlanta Falcons audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Atlanta Falcons have in United States?

Atlanta Falcons has an estimated audience of 11,585,062 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Atlanta Falcons fans?

30.2% of Atlanta Falcons fans are female, 69.8% are male, with an average age of 36.6 years.

Which brands do Atlanta Falcons fans like most?

Atlanta Falcons fans show strongest brand affinity for Aaron Rodgers (8.15×), Buffalo Bills (6.83×), and Minnesota Vikings (7.84×) over the country average.

Where do Atlanta Falcons fans live in United States?

Atlanta Falcons fans in United States are most concentrated in Georgia (reach 4,688,698), Florida (reach 857,792), and Texas (reach 641,852). These three regions account for the largest share of the active audience.

What other brands do Atlanta Falcons fans also like?

Beyond Atlanta Falcons itself, the audience over-indexes on Buffalo Bills (6.83×), Minnesota Vikings (7.84×), Cleveland Browns (7.25×), and Tampa Bay Buccaneers (7.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Atlanta Falcons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.