Rascasse Audience Intelligence

Atlanta Falcons Fan Demographics in United States

Atlanta Falcons has an estimated audience of 11.8M people in United States.

#39among American football in United States
#64among teams in United States#249in Sports

The average Atlanta Falcons fan in United States is 37.3 years old, more male, and lives primarily in Georgia.

By number of fans, Atlanta Falcons ranks #25 among the 32 NFL teams in United States — 0.8× the group median.

Women make up 30.2% of the fan base, 1.2 percentage points fewer than the group average.

Compared with the other 31 NFL teams, Atlanta Falcons fans stand out for their interest in Antonio Brown, Russell Wilson and Curly Hair.

In Q3/2026, search interest was −10.0% on the same quarter a year earlier; the median across the group was −1.6%.

Interest is seasonal: September, October and December account for 47% of the year's searches, June is the quietest month.

Most fans live in Georgia, Florida, California.

Top affinities include Antonio Brown, Texas A&M Aggies football, Cincinnati Bengals, with strongest over-indexing on Antonio Brown (10.57× the country average).

The typical Atlanta Falcons fan in United States is more male, around 37.3 years old, with a notable affinity for Antonio Brown.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
11.8M
in United States
Gender
30.2%♀
69.8% male
Age
37.3
average years
Country rank
#3044
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Atlanta Falcons fans

30.2% are female, 69.8% are male, average age 37.3.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Atlanta Falcons audience in United States
MetricValue
Female30.2%
Male69.8%
Average age37.3
Estimated audience size11.8M
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Atlanta Falcons audience in United States
Age bracketShare%
16-2428%
25-3420%
35-4418%
45-5417%
55+17%
Fig. 04

Worldwide distribution

88.5%

of the worldwide Atlanta Falcons audience comes from United States.

Worldwide audience distribution share by country for Atlanta Falcons
CountryShare
United States88.5%
Canada1.8%
Mexico1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Atlanta Falcons fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~5M13.17×
02South Carolina~400K2.24×
03Alabama~400K2.23×
04Mississippi~200K1.58×
05Louisiana~300K1.54×
06North Carolina~500K1.37×
07Tennessee~300K1.19×
08Minnesota~200K1.07×
09Florida~800K1.06×
10Virginia~300K0.94×
11North Dakota~20K0.87×
12South Dakota~30K0.84×
13Hawaii~40K0.82×
14Maryland~200K0.77×
15Montana~30K0.77×
16New Mexico~50K0.73×
17Michigan~300K0.71×
18Ohio~300K0.70×
19Iowa~80K0.70×
20Pennsylvania~300K0.69×
21Kansas~70K0.69×
22Delaware~20K0.69×
23Wyoming~10K0.69×
24West Virginia~40K0.68×
25Washington~200K0.67×
26Kentucky~100K0.67×
27Washington, District of Columbia~20K0.66×
28Wisconsin~100K0.65×
29Colorado~100K0.65×
30Nevada~70K0.65×
31Arkansas~70K0.65×
32Missouri~100K0.63×
33Texas~500K0.61×
34Arizona~200K0.61×
35Nebraska~40K0.60×
36Oklahoma~80K0.56×
37Rhode Island~20K0.55×
38Illinois~200K0.52×
39Maine~30K0.52×
40Indiana~100K0.51×
41Connecticut~60K0.50×
42Idaho~30K0.50×
43New Jersey~200K0.49×
44New Hampshire~20K0.49×
45Alaska~10K0.48×
46Massachusetts~100K0.47×
47New York~300K0.44×
48Utah~50K0.43×
49California~600K0.40×
50Oregon~60K0.39×
Fig. 06

Affinity by region

Affinity by region — Atlanta Falcons, United States
0.39×1.00×13.17×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Atlanta Falcons audience vs. the country average
#·InterestCategoryAffinity×
01Antonio BrownSports10.57×
02Texas A&M Aggies footballSports9.76×
03Cincinnati BengalsSports8.96×
04Indianapolis ColtsSports8.43×
05New York JetsSports8.37×
06Russell WilsonSports8.28×
07Jacksonville JaguarsSports7.95×
08Minnesota VikingsSports7.84×
09Tampa Bay BuccaneersSports7.69×
10CBS Sports NetworkSports7.68×
11Florida State Seminoles footballSports7.59×
12Cleveland BrownsSports7.25×
13Tennessee TitansSports7.13×
14Buffalo BillsSports6.83×
15New York GiantsSports6.70×
16Denver BroncosSports6.14×
17Pittsburgh SteelersSports5.94×
18Seattle SeahawksSports5.44×
19Detroit LionsSports5.23×
20Curly HairBeauty & Wellness4.32×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Atlanta Falcons audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Atlanta Falcons audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.00×
MindfulnessBALANCE0.99×
TraditionCONSERVATISM0.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Atlanta Falcons audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.54×
SpiritualityBALANCE0.55×
Need for SecurityCONSERVATISM0.55×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Atlanta Falcons over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/atlanta-falcons-12603” · Methodology