Rascasse Audience Intelligence

Buffalo Bills Audience in United States

A data profile of the people who buy, follow and care about Buffalo Bills in United States — modelled from more than twelve digital signal sources. Buffalo Bills has an estimated audience of 28,269,759 people in United States.

#4among American football in United States#5among Team in United States#55in Sports

The average Buffalo Bills fan in United States is 37.3 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Florida, Texas.

Top brand affinities include Aaron Rodgers, CBS Sports Network, Cleveland Browns, with strongest over-indexing on Aaron Rodgers (8.92× the country average).

Demographically, the Buffalo Bills audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buffalo Bills fan in United States is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Aaron Rodgers.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buffalo Bills profile in United States.

Audience size
28.3M
in United States
Gender
29.1%♀
70.9% male
Age
37.3
average years
Country rank
#1021
Team in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buffalo Bills fans

29.1% are female, 70.9% are male, average age 37.3.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Buffalo Bills audience in United States
MetricValue
Female29.1%
Male70.9%
Average age37.3
Estimated audience size28,269,759
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Buffalo Bills audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4918%
50+18%
Fig. 04

Worldwide distribution

77.7%

of the worldwide Buffalo Bills audience comes from United States.

Worldwide audience distribution share by country for Buffalo Bills
CountryShare
United States77.7%
Canada5.1%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buffalo Bills audience in United States is strongest.

Fig. 05

Top regions by affinity

Buffalo Bills fans by region: top regions in United States
#RegionReachAffinity×
01New York~8.5M5.23×
02Wyoming~200K3.81×
03Vermont~80K1.62×
04New Hampshire~200K1.47×
05Pennsylvania~1.5M1.43×
06Rhode Island~100K1.41×
07Maine~100K1.36×
08Massachusetts~700K1.32×
09South Carolina~600K1.30×
10North Carolina~1M1.18×
11Florida~2M1.16×
12Connecticut~300K1.15×
13Virginia~700K1.07×
14Ohio~900K0.99×
15Montana~80K0.99×
16Colorado~400K0.96×
17West Virginia~100K0.96×
18Delaware~70K0.95×
19South Dakota~60K0.90×
20Iowa~200K0.87×
21Kansas~200K0.86×
22Maryland~400K0.85×
23Tennessee~500K0.84×
24Missouri~400K0.84×
25Nebraska~100K0.83×
26New Jersey~600K0.81×
27Arizona~500K0.79×
28Kentucky~300K0.78×
29Nevada~200K0.77×
30New Mexico~100K0.76×
31Georgia~700K0.75×
32Mississippi~200K0.73×
33Idaho~100K0.72×
34Michigan~500K0.71×
35Arkansas~200K0.67×
36Washington, District of Columbia~60K0.65×
37Alaska~40K0.65×
38Indiana~300K0.63×
39Utah~200K0.60×
40Hawaii~70K0.60×
41Wisconsin~300K0.59×
42Texas~1.5M0.58×
43Illinois~500K0.57×
44Minnesota~200K0.57×
45Alabama~200K0.57×
46Louisiana~200K0.57×
47Oklahoma~200K0.55×
48Oregon~200K0.50×
49Washington~300K0.49×
50California~1.5M0.44×
Fig. 06

Affinity by region

Affinity by region — Buffalo Bills, United States
0.44×1.00×5.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buffalo Bills audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buffalo Bills audience
#·InterestCategoryAffinity×
01Los Angeles ChargersSports16.35×
02CBS Sports NetworkMovies & TV11.38×
03Florida State Seminoles footballSports11.25×
04Texas A&M Aggies footballSports10.71×
05NFL Sunday TicketEvent9.84×
06Cincinnati BengalsSports9.80×
07Russell WilsonSports9.35×
08Indianapolis ColtsSports9.23×
09New York JetsSports9.05×
10Aaron RodgersSports8.92×
11Tampa Bay BuccaneersSports8.48×
12Atlanta FalconsSports8.35×
13Minnesota VikingsSports8.28×
14Cleveland BrownsSports8.19×
15New York GiantsSports7.53×
16Miami DolphinsSports6.98×
17Denver BroncosSports6.69×
18Pittsburgh SteelersSports6.35×
19Seattle SeahawksSports6.30×
20Green Bay PackersSports6.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buffalo Bills audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buffalo Bills audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.20×
Sports ActivityPOWER0.98×
IndulgenceJOY0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buffalo Bills audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.52×
SpiritualityBALANCE0.58×
CreativityOPEN0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buffalo Bills have in United States?

Buffalo Bills has an estimated audience of 28,269,759 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of Buffalo Bills fans?

29.1% of Buffalo Bills fans are female, 70.9% are male, with an average age of 37.3 years.

03

Which brands do Buffalo Bills fans like most?

Buffalo Bills fans show strongest brand affinity for Aaron Rodgers (8.92×), CBS Sports Network (11.38×), and Cleveland Browns (8.19×) over the country average.

04

Where do Buffalo Bills fans live in United States?

Buffalo Bills fans in United States are most concentrated in New York (reach ~8.5M), Florida (reach ~2M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Buffalo Bills fans also like?

Beyond Buffalo Bills itself, the audience over-indexes on CBS Sports Network (11.38×), Cleveland Browns (8.19×), Minnesota Vikings (8.28×), and Tampa Bay Buccaneers (8.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

Related rankings

See Buffalo Bills audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Buffalo Bills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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