Buffalo Bills Audience in United States

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Buffalo Bills has an estimated audience of 28,386,856 people in United States. 29.1% are female, 70.9% are male, average age 37.3. Top regions: New York, Florida, Texas. Top brand affinities: Aaron Rodgers, CBS Sports Network, Cleveland Browns, Minnesota Vikings, Tampa Bay Buccaneers.

The average Buffalo Bills fan in United States is 37.3 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Florida, Texas. Top brand affinities include Aaron Rodgers, CBS Sports Network, Cleveland Browns, with strongest over-indexing on Aaron Rodgers (8.92× the country average). Demographically, the Buffalo Bills audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Buffalo Bills fans

Demographic split for Buffalo Bills audience in United States
MetricValue
Female29.1%
Male70.9%
Average age37.3
Estimated audience size28,386,856

Audience persona

The typical Buffalo Bills fan in United States is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Buffalo Bills in United States
RegionReachAffinity
New York8,765,0455.53×
Florida2,293,4341.19×
Texas1,508,0760.62×
California1,454,0350.47×
Pennsylvania1,405,6521.47×
North Carolina1,048,4811.23×
Ohio891,7911.02×
Massachusetts760,4771.36×
Virginia756,2331.09×
Georgia682,3410.78×
New Jersey604,5510.84×
Illinois563,2240.6×
South Carolina560,3581.31×
Michigan541,9480.73×
Tennessee481,8060.85×
Arizona467,6760.81×
Colorado445,1450.99×
Maryland416,3830.85×
Missouri392,3060.86×
Indiana342,4280.66×
Connecticut324,8331.14×
Washington287,4330.5×
Kentucky281,7390.79×
Wisconsin254,5090.6×
Minnesota234,5750.58×
Alabama225,1540.57×
Nevada214,4530.78×
Louisiana211,7300.58×
Iowa202,5940.87×
Kansas193,6500.87×
Oklahoma178,0020.56×
Oregon165,1590.51×
Mississippi164,2820.7×
New Hampshire160,3811.43×
Arkansas156,6570.67×
Utah152,8170.6×
Wyoming149,5943.56×
Maine136,7181.34×
Rhode Island121,9511.35×
West Virginia120,0690.91×
Nebraska114,6960.81×
New Mexico104,5470.73×
Idaho99,1730.7×
Montana75,0920.95×
Vermont74,0001.48×
Hawaii73,3340.6×
Delaware71,6430.91×
Washington, District of Columbia55,6100.65×
South Dakota53,8860.82×
Alaska35,6670.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buffalo Bills audience
BrandAffinityCategory
Aaron Rodgers8.92×Sports
CBS Sports Network11.38×Movies & TV
Cleveland Browns8.19×Sports
Minnesota Vikings8.28×Sports
Tampa Bay Buccaneers8.48×Sports
Pittsburgh Steelers6.35×Sports
Cincinnati Bengals9.8×Sports
Los Angeles Chargers16.35×Sports
Indianapolis Colts9.23×Sports
Florida State Seminoles football11.25×Sports
Green Bay Packers6.12×Sports
Denver Broncos6.69×Sports
Texas A&M Aggies football10.71×Sports
Miami Dolphins6.98×Sports
NFL Sunday Ticket9.84×
New York Jets9.05×Sports
Atlanta Falcons8.35×Sports
Russell Wilson9.35×Sports
Seattle Seahawks6.3×Sports
New York Giants7.53×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buffalo Bills audience
TraitClusterScore
Risk AppetiteTHRILL2.22
Luxury OrientationPREMIUM1.47
Early Adopter MentalityPOWER1.31
ExtroversionTHRILL1.2
Sports ActivityPOWER1.18
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Buffalo Bills
CountryShare
United States77.9%
Canada5.0%
United Kingdom3.1%

See Buffalo Bills audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Buffalo Bills have in United States?

Buffalo Bills has an estimated audience of 28,386,856 people in United States, concentrated in New York and Florida.

What is the gender split and age of Buffalo Bills fans?

29.1% of Buffalo Bills fans are female, 70.9% are male, with an average age of 37.3 years.

Which brands do Buffalo Bills fans like most?

Buffalo Bills fans show strongest brand affinity for Aaron Rodgers (8.92×), CBS Sports Network (11.38×), and Cleveland Browns (8.19×) over the country average.

Where do Buffalo Bills fans live in United States?

Buffalo Bills fans in United States are most concentrated in New York (reach 8,765,045), Florida (reach 2,293,434), and Texas (reach 1,508,076). These three regions account for the largest share of the active audience.

What other brands do Buffalo Bills fans also like?

Beyond Buffalo Bills itself, the audience over-indexes on CBS Sports Network (11.38×), Cleveland Browns (8.19×), Minnesota Vikings (8.28×), and Tampa Bay Buccaneers (8.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buffalo Bills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.