Green Bay Packers Audience in United States

Green Bay Packers logo

Green Bay Packers has an estimated audience of 26,801,637 people in United States. 31.0% are female, 69.0% are male, average age 36.9. Top regions: Wisconsin, Texas, California. Top brand affinities: Aaron Rodgers, Buffalo Bills, Minnesota Vikings, CBS Sports Network, Tampa Bay Buccaneers.

The average Green Bay Packers fan in United States is 36.9 years old, more male, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Texas, California. Top brand affinities include Aaron Rodgers, Buffalo Bills, Minnesota Vikings, with strongest over-indexing on Aaron Rodgers (8.79× the country average). Demographically, the Green Bay Packers audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Green Bay Packers fans

Demographic split for Green Bay Packers audience in United States
MetricValue
Female31.0%
Male69.0%
Average age36.9
Estimated audience size26,801,637

Audience persona

The typical Green Bay Packers fan in United States is more male, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Green Bay Packers in United States
RegionReachAffinity
Wisconsin3,780,00012.86×
Texas1,351,9390.59×
California1,307,3690.44×
Illinois1,302,1141.46×
Florida1,074,7200.59×
Michigan1,038,3361.48×
Minnesota961,9322.5×
Ohio560,6240.68×
Iowa530,5492.4×
Arizona518,1960.95×
New York514,4310.34×
North Carolina488,5000.61×
Pennsylvania467,4890.52×
Georgia405,1990.49×
Indiana395,1780.81×
Virginia378,5730.58×
Tennessee353,1930.66×
Missouri304,0420.7×
New Jersey282,0010.41×
Colorado279,8450.66×
South Carolina274,6220.68×
Washington273,6720.51×
Kentucky208,6450.62×
Maryland198,7790.43×
Alabama194,1290.52×
Louisiana188,7290.55×
Oklahoma183,2760.62×
Oregon181,0350.59×
Mississippi168,1440.76×
Nevada165,1250.64×
Utah154,3330.64×
Massachusetts150,3440.28×
Arkansas149,9590.68×
Kansas147,2860.7×
Nebraska132,3380.98×
South Dakota120,3191.94×
New Mexico111,9100.83×
Idaho111,6880.83×
Connecticut107,9650.4×
North Dakota93,2941.69×
Montana91,0211.22×
West Virginia71,3000.57×
Hawaii69,9920.61×
Alaska43,0460.75×
Maine37,0790.39×
Delaware34,8780.47×
New Hampshire34,1530.32×
Wyoming33,9680.86×
Rhode Island32,8560.39×
Washington, District of Columbia31,2700.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Green Bay Packers audience
BrandAffinityCategory
Aaron Rodgers8.79×Sports
Buffalo Bills6.12×Sports
Minnesota Vikings7.55×Sports
CBS Sports Network9.1×Movies & TV
Tampa Bay Buccaneers7.14×Sports
Cleveland Browns6.45×Sports
Pittsburgh Steelers5.21×Sports
Indianapolis Colts7.5×Sports
Cincinnati Bengals7.73×Sports
Florida State Seminoles football9×Sports
Denver Broncos5.43×Sports
Atlanta Falcons7×Sports
Texas A&M Aggies football8.45×Sports
NFL Sunday Ticket7.87×
Miami Dolphins5.56×Sports
New York Jets7.3×Sports
John Ratzenberger18.5×Movies & TV
Detroit Lions4.64×Sports
Jacksonville Jaguars7.36×Sports
Seattle Seahawks5.16×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Green Bay Packers audience
TraitClusterScore
Early Adopter MentalityPOWER1.38
Sports ActivityPOWER1.13
ExtroversionTHRILL1.11
Risk AppetiteTHRILL1.11
Social Media UsageJOY1.02
LGBTQ+ IdentityOPEN1

Worldwide distribution

Worldwide audience distribution share by country for Green Bay Packers
CountryShare
United States83.8%
Japan2.0%
Canada1.9%

See Green Bay Packers audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Green Bay Packers have in United States?

Green Bay Packers has an estimated audience of 26,801,637 people in United States, concentrated in Wisconsin and Texas.

What is the gender split and age of Green Bay Packers fans?

31.0% of Green Bay Packers fans are female, 69.0% are male, with an average age of 36.9 years.

Which brands do Green Bay Packers fans like most?

Green Bay Packers fans show strongest brand affinity for Aaron Rodgers (8.79×), Buffalo Bills (6.12×), and Minnesota Vikings (7.55×) over the country average.

Where do Green Bay Packers fans live in United States?

Green Bay Packers fans in United States are most concentrated in Wisconsin (reach 3,780,000), Texas (reach 1,351,939), and California (reach 1,307,369). These three regions account for the largest share of the active audience.

What other brands do Green Bay Packers fans also like?

Beyond Green Bay Packers itself, the audience over-indexes on Buffalo Bills (6.12×), Minnesota Vikings (7.55×), CBS Sports Network (9.1×), and Tampa Bay Buccaneers (7.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Green Bay Packers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.