Rascasse Audience Intelligence

Green Bay Packers Audience in United States

A data profile of the people who buy, follow and care about Green Bay Packers in United States — modelled from more than twelve digital signal sources. Green Bay Packers has an estimated audience of 26,838,005 people in United States.

#7among American football in United States#8among Team in United States#66in Sports

The average Green Bay Packers fan in United States is 36.9 years old, more male, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Texas, Illinois.

Top brand affinities include Aaron Rodgers, Buffalo Bills, Minnesota Vikings, with strongest over-indexing on Aaron Rodgers (8.79× the country average).

Demographically, the Green Bay Packers audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Green Bay Packers fan in United States is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Aaron Rodgers.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Green Bay Packers profile in United States.

Audience size
26.8M
in United States
Gender
31.0%♀
69.0% male
Age
36.9
average years
Country rank
#1103
Team in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Green Bay Packers fans

31.0% are female, 69.0% are male, average age 36.9.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Green Bay Packers audience in United States
MetricValue
Female31.0%
Male69.0%
Average age36.9
Estimated audience size26,838,005
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Green Bay Packers audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4917%
50+18%
Fig. 04

Worldwide distribution

82.3%

of the worldwide Green Bay Packers audience comes from United States.

Worldwide audience distribution share by country for Green Bay Packers
CountryShare
United States82.3%
Canada3.4%
Japan2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Green Bay Packers audience in United States is strongest.

Fig. 05

Top regions by affinity

Green Bay Packers fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~4M12.11×
02Iowa~500K2.45×
03Minnesota~900K2.27×
04South Dakota~100K2.00×
05North Dakota~100K1.79×
06Michigan~1M1.56×
07Illinois~1.5M1.51×
08Montana~100K1.29×
09Nebraska~100K1.03×
10Wyoming~40K0.94×
11New Mexico~100K0.93×
12Arizona~500K0.91×
13Idaho~100K0.87×
14Indiana~400K0.84×
15Mississippi~200K0.82×
16Alaska~40K0.77×
17Arkansas~200K0.73×
18Missouri~300K0.71×
19Colorado~300K0.71×
20South Carolina~300K0.70×
21Kansas~100K0.70×
22Kentucky~200K0.68×
23Ohio~500K0.65×
24Tennessee~300K0.65×
25Nevada~200K0.64×
26Utah~200K0.64×
27North Carolina~500K0.63×
28Oklahoma~200K0.63×
29West Virginia~80K0.62×
30Hawaii~70K0.62×
31Texas~1.5M0.61×
32Oregon~200K0.58×
33Florida~1M0.57×
34Virginia~400K0.57×
35Pennsylvania~500K0.56×
36Delaware~40K0.54×
37Louisiana~200K0.53×
38Washington~300K0.51×
39Alabama~200K0.50×
40Georgia~400K0.47×
41Maryland~200K0.45×
42California~1.5M0.43×
43Maine~40K0.41×
44New Jersey~300K0.40×
45Connecticut~100K0.40×
46Rhode Island~30K0.40×
47Washington, District of Columbia~30K0.38×
48New Hampshire~40K0.37×
49New York~500K0.33×
50Massachusetts~200K0.30×
Fig. 06

Affinity by region

Affinity by region — Green Bay Packers, United States
0.30×1.00×12.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Green Bay Packers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Green Bay Packers audience
#·InterestCategoryAffinity×
01John RatzenbergerMovies & TV18.50×
02CBS Sports NetworkMovies & TV9.10×
03Florida State Seminoles footballSports9.00×
04Aaron RodgersSports8.79×
05Texas A&M Aggies footballSports8.45×
06NFL Sunday TicketEvent7.87×
07Cincinnati BengalsSports7.73×
08Minnesota VikingsSports7.55×
09Indianapolis ColtsSports7.50×
10Jacksonville JaguarsSports7.36×
11New York JetsSports7.30×
12Tampa Bay BuccaneersSports7.14×
13Atlanta FalconsSports7.00×
14Cleveland BrownsSports6.45×
15Buffalo BillsSports6.12×
16Miami DolphinsSports5.56×
17Denver BroncosSports5.43×
18Pittsburgh SteelersSports5.21×
19Seattle SeahawksSports5.16×
20Detroit LionsSports4.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Green Bay Packers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Green Bay Packers audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.06×
IndulgenceJOY0.93×
Sports ActivityPOWER0.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Green Bay Packers audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.48×
MindfulnessBALANCE0.57×
CreativityOPEN0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Green Bay Packers have in United States?

Green Bay Packers has an estimated audience of 26,838,005 people in United States, concentrated in Wisconsin and Texas.

02

What is the gender split and age of Green Bay Packers fans?

31.0% of Green Bay Packers fans are female, 69.0% are male, with an average age of 36.9 years.

03

Which brands do Green Bay Packers fans like most?

Green Bay Packers fans show strongest brand affinity for Aaron Rodgers (8.79×), Buffalo Bills (6.12×), and Minnesota Vikings (7.55×) over the country average.

04

Where do Green Bay Packers fans live in United States?

Green Bay Packers fans in United States are most concentrated in Wisconsin (reach ~4M), Texas (reach ~1.5M), and Illinois (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Green Bay Packers fans also like?

Beyond Green Bay Packers itself, the audience over-indexes on Buffalo Bills (6.12×), Minnesota Vikings (7.55×), CBS Sports Network (9.1×), and Tampa Bay Buccaneers (7.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

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See Green Bay Packers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Green Bay Packers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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