Rascasse Audience Intelligence

Detroit Lions Audience in United States

A data profile of the people who buy, follow and care about Detroit Lions in United States — modelled from more than twelve digital signal sources. Detroit Lions has an estimated audience of 23,638,604 people in United States.

#11among American football in United States#16among Team in United States#91in Sports

The average Detroit Lions fan in United States is 38.9 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Florida, Texas.

Top brand affinities include CBS Sports Network, Buffalo Bills, Tampa Bay Buccaneers, with strongest over-indexing on CBS Sports Network (9.02× the country average).

Demographically, the Detroit Lions audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Detroit Lions fan in United States is more male, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for CBS Sports Network.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Detroit Lions profile in United States.

Audience size
23.6M
in United States
Gender
29.0%♀
71.0% male
Age
38.9
average years
Country rank
#1318
Team in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Detroit Lions fans

29.0% are female, 71.0% are male, average age 38.9.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for Detroit Lions audience in United States
MetricValue
Female29.0%
Male71.0%
Average age38.9
Estimated audience size23,638,604
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Detroit Lions audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3920%
40-4919%
50+21%
Fig. 04

Worldwide distribution

83.1%

of the worldwide Detroit Lions audience comes from United States.

Worldwide audience distribution share by country for Detroit Lions
CountryShare
United States83.1%
Canada3.1%
United Kingdom2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Detroit Lions audience in United States is strongest.

Fig. 05

Top regions by affinity

Detroit Lions fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~6.5M18.09×
02Wisconsin~500K1.37×
03Minnesota~400K1.23×
04Ohio~900K1.22×
05Iowa~200K1.04×
06Illinois~800K0.97×
07South Dakota~50K0.95×
08North Dakota~50K0.92×
09Indiana~400K0.91×
10Arizona~400K0.86×
11Tennessee~400K0.84×
12Montana~50K0.82×
13Wyoming~30K0.81×
14Florida~1.5M0.79×
15Alaska~40K0.76×
16South Carolina~300K0.75×
17Kentucky~200K0.72×
18Nebraska~90K0.72×
19Colorado~300K0.69×
20Hawaii~70K0.69×
21Nevada~200K0.67×
22New Mexico~80K0.64×
23North Carolina~500K0.63×
24Virginia~400K0.63×
25Missouri~200K0.63×
26Mississippi~100K0.63×
27Kansas~100K0.63×
28Alabama~200K0.62×
29Pennsylvania~500K0.61×
30Arkansas~100K0.61×
31Georgia~400K0.59×
32Idaho~70K0.58×
33West Virginia~60K0.58×
34Delaware~40K0.57×
35Texas~1M0.52×
36Louisiana~200K0.51×
37Oklahoma~100K0.50×
38Utah~100K0.50×
39Maryland~200K0.49×
40Maine~40K0.47×
41Washington, District of Columbia~30K0.47×
42Washington~200K0.46×
43Oregon~100K0.44×
44Rhode Island~30K0.43×
45New Hampshire~40K0.42×
46Connecticut~100K0.41×
47New Jersey~200K0.40×
48California~1M0.37×
49New York~500K0.37×
50Massachusetts~200K0.37×
Fig. 06

Affinity by region

Affinity by region — Detroit Lions, United States
0.37×1.00×18.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Detroit Lions audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Detroit Lions audience
#·InterestCategoryAffinity×
01Los Angeles ChargersSports12.47×
02Amon-Ra St. BrownSports11.48×
03Jacksonville JaguarsSports9.31×
04CBS Sports NetworkMovies & TV9.02×
05Florida State Seminoles footballSports8.92×
06NFL Sunday TicketEvent8.15×
07Texas A&M Aggies footballSports7.76×
08Indianapolis ColtsSports7.33×
09Cincinnati BengalsSports7.33×
10Tampa Bay BuccaneersSports7.20×
11New York JetsSports6.74×
12Aaron RodgersSports6.67×
13Atlanta FalconsSports6.63×
14Minnesota VikingsSports6.58×
15Cleveland BrownsSports6.30×
16New York GiantsSports5.95×
17Buffalo BillsSports5.50×
18Denver BroncosSports5.15×
19Pittsburgh SteelersSports4.83×
20Green Bay PackersSports3.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Detroit Lions audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Detroit Lions audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM0.99×
Sports ActivityPOWER0.98×
SustainabilityBALANCE0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Detroit Lions audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.58×
Need for SecurityCONSERVATISM0.67×
DIY MentalityTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Detroit Lions have in United States?

Detroit Lions has an estimated audience of 23,638,604 people in United States, concentrated in Michigan and Florida.

02

What is the gender split and age of Detroit Lions fans?

29.0% of Detroit Lions fans are female, 71.0% are male, with an average age of 38.9 years.

03

Which brands do Detroit Lions fans like most?

Detroit Lions fans show strongest brand affinity for CBS Sports Network (9.02×), Buffalo Bills (5.5×), and Tampa Bay Buccaneers (7.2×) over the country average.

04

Where do Detroit Lions fans live in United States?

Detroit Lions fans in United States are most concentrated in Michigan (reach ~6.5M), Florida (reach ~1.5M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Detroit Lions fans also like?

Beyond Detroit Lions itself, the audience over-indexes on Buffalo Bills (5.5×), Tampa Bay Buccaneers (7.2×), Aaron Rodgers (6.67×), and Jacksonville Jaguars (9.31×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Detroit Lions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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