Detroit Lions Audience in United States

Detroit Lions logo

Detroit Lions has an estimated audience of 23,873,615 people in United States. 29.0% are female, 71.0% are male, average age 38.9. Top regions: Michigan, Florida, Texas. Top brand affinities: Aaron Rodgers, CBS Sports Network, Buffalo Bills, Tampa Bay Buccaneers, Jacksonville Jaguars.

The average Detroit Lions fan in United States is 38.9 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Florida, Texas. Top brand affinities include Aaron Rodgers, CBS Sports Network, Buffalo Bills, with strongest over-indexing on Aaron Rodgers (6.67× the country average). Demographically, the Detroit Lions audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Detroit Lions fans

Demographic split for Detroit Lions audience in United States
MetricValue
Female29.0%
Male71.0%
Average age38.9
Estimated audience size23,873,615

Audience persona

The typical Detroit Lions fan in United States is more male, around 38.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Detroit Lions in United States
RegionReachAffinity
Michigan6,570,00017.24×
Florida1,283,1370.79×
Texas1,184,9740.58×
California1,009,5620.38×
Ohio917,8131.25×
Illinois715,3070.9×
New York536,3600.4×
Pennsylvania501,2520.62×
Minnesota484,4361.42×
North Carolina470,6630.66×
Wisconsin469,6011.31×
Arizona454,0160.93×
Georgia438,8840.6×
Tennessee406,2540.85×
Indiana396,0110.91×
Virginia391,4350.67×
Colorado274,2940.73×
South Carolina267,2760.74×
New Jersey260,6510.43×
Missouri260,1350.68×
Washington238,8540.5×
Kentucky225,2960.75×
Alabama218,2330.65×
Iowa208,9271.06×
Maryland205,6380.5×
Massachusetts183,1640.39×
Louisiana159,4610.52×
Nevada153,0830.66×
Oklahoma133,2840.5×
Kansas128,7120.68×
Oregon125,7010.46×
Arkansas120,6680.61×
Mississippi118,6220.6×
Utah110,4610.52×
Connecticut100,4840.42×
Nebraska83,9480.7×
New Mexico72,8990.61×
Hawaii69,0090.67×
Idaho65,1070.54×
West Virginia63,0390.57×
Montana53,2160.8×
South Dakota52,7930.96×
North Dakota45,4480.93×
Maine40,8100.48×
New Hampshire40,0240.43×
Alaska37,6620.74×
Delaware37,4550.57×
Washington, District of Columbia35,0450.49×
Rhode Island32,1150.42×
Wyoming27,5020.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Detroit Lions audience
BrandAffinityCategory
Aaron Rodgers6.67×Sports
CBS Sports Network9.02×Movies & TV
Buffalo Bills5.5×Sports
Tampa Bay Buccaneers7.2×Sports
Jacksonville Jaguars9.31×Sports
Minnesota Vikings6.58×Sports
Cleveland Browns6.3×Sports
Indianapolis Colts7.33×Sports
Florida State Seminoles football8.92×Sports
Pittsburgh Steelers4.83×Sports
Los Angeles Chargers12.47×Sports
Cincinnati Bengals7.33×Sports
NFL Sunday Ticket8.15×
Denver Broncos5.15×Sports
Atlanta Falcons6.63×Sports
New York Giants5.95×Sports
Texas A&M Aggies football7.76×Sports
New York Jets6.74×Sports
Amon-Ra St. Brown11.48×Sports
Green Bay Packers3.97×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Detroit Lions audience
TraitClusterScore
Early Adopter MentalityPOWER1.32
Sports ActivityPOWER1.25
SustainabilityBALANCE1.22
PatriotismCONSERVATISM1.11
ExtroversionTHRILL1.05
Risk AppetiteTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Detroit Lions
CountryShare
United States83.9%
United Kingdom2.4%
Canada2.3%

See Detroit Lions audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Detroit Lions have in United States?

Detroit Lions has an estimated audience of 23,873,615 people in United States, concentrated in Michigan and Florida.

What is the gender split and age of Detroit Lions fans?

29.0% of Detroit Lions fans are female, 71.0% are male, with an average age of 38.9 years.

Which brands do Detroit Lions fans like most?

Detroit Lions fans show strongest brand affinity for Aaron Rodgers (6.67×), CBS Sports Network (9.02×), and Buffalo Bills (5.5×) over the country average.

Where do Detroit Lions fans live in United States?

Detroit Lions fans in United States are most concentrated in Michigan (reach 6,570,000), Florida (reach 1,283,137), and Texas (reach 1,184,974). These three regions account for the largest share of the active audience.

What other brands do Detroit Lions fans also like?

Beyond Detroit Lions itself, the audience over-indexes on CBS Sports Network (9.02×), Buffalo Bills (5.5×), Tampa Bay Buccaneers (7.2×), and Jacksonville Jaguars (9.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Detroit Lions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.