New England Patriots Audience in United States

New England Patriots logo

New England Patriots has an estimated audience of 27,622,856 people in United States. 32.8% are female, 67.2% are male, average age 36.8. Top regions: Massachusetts, Florida, California. Top brand affinities: NBA Finals, NBA playoffs, Health & wellness, Macy's, Team sport.

The average New England Patriots fan in United States is 36.8 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Florida, California. Top brand affinities include NBA Finals, NBA playoffs, Health & wellness, with strongest over-indexing on NBA Finals (2.12× the country average). Demographically, the New England Patriots audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of New England Patriots fans

Demographic split for New England Patriots audience in United States
MetricValue
Female32.8%
Male67.2%
Average age36.8
Estimated audience size27,622,856

Audience persona

The typical New England Patriots fan in United States is more male, around 36.8 years old, with strong Risk Appetite tendencies and a notable affinity for NBA Finals.

Top regions in United States

Top regions ranked by reach for New England Patriots in United States
RegionReachAffinity
Massachusetts3,281,6556.03×
Florida1,359,7580.73×
California915,1250.3×
Texas886,3960.37×
New York777,1590.5×
New Hampshire729,4746.7×
Maine688,9756.96×
North Carolina608,3270.73×
Rhode Island580,4256.6×
Connecticut524,1081.89×
Pennsylvania471,8690.51×
Virginia414,4700.62×
Georgia405,5310.48×
Ohio379,5670.45×
South Carolina371,5680.89×
New Jersey309,6880.44×
Tennessee303,2740.55×
Illinois288,6840.31×
Michigan262,8380.36×
Arizona251,1210.45×
Maryland229,6970.48×
Washington181,8520.33×
Indiana176,4380.35×
Colorado172,1380.4×
Louisiana164,8850.46×
Mississippi155,6350.68×
Missouri152,1420.34×
Alabama141,3060.37×
Iowa140,8310.62×
Kentucky135,0600.39×
Vermont133,5602.75×
Minnesota129,7960.33×
Wisconsin124,0180.3×
Nevada121,4570.45×
Oklahoma96,0300.31×
Kansas91,5160.42×
Arkansas90,4560.4×
Oregon85,5750.27×
Utah85,0640.34×
New Mexico67,4670.49×
Hawaii61,4640.52×
Nebraska52,7360.38×
West Virginia50,3070.39×
Delaware47,0030.62×
Idaho46,3080.33×
Washington, District of Columbia34,5300.42×
Montana33,3370.44×
South Dakota26,7440.42×
North Dakota22,0180.39×
Alaska21,3060.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New England Patriots audience
BrandAffinityCategory
NBA Finals2.12×Sports
NBA playoffs2.21×Sports
Health & wellness1.51×Health
Macy's1.55×Shopping
Team sport1.57×Sports
Gateway Pundit3.13×News
Aaron Rodgers2.27×Sports
Strength training1.56×Sports
Dog walking1.83×Pets & Animals
Self care1.53×Health
College football1.5×Sports
Nordstrom rack1.59×Fashion & Accessoires
Buffalo Bills1.88×Sports
Outdoor enthusiast1.56×Sports
Lace wig1.78×Beauty & Wellness
College basketball1.71×Sports
Healthy habits1.72×Health
John Ratzenberger7.73×Movies & TV
CBS Sports1.64×Movies & TV
Collectable1.71×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New England Patriots audience
TraitClusterScore
Risk AppetiteTHRILL2.34
Luxury OrientationPREMIUM1.71
PatriotismCONSERVATISM1.36
Early Adopter MentalityPOWER1.18
Sports ActivityPOWER1.09
ExtroversionTHRILL1.02

Worldwide distribution

Worldwide audience distribution share by country for New England Patriots
CountryShare
United States79.2%
Canada3.0%
Japan2.3%

See New England Patriots audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does New England Patriots have in United States?

New England Patriots has an estimated audience of 27,622,856 people in United States, concentrated in Massachusetts and Florida.

What is the gender split and age of New England Patriots fans?

32.8% of New England Patriots fans are female, 67.2% are male, with an average age of 36.8 years.

Which brands do New England Patriots fans like most?

New England Patriots fans show strongest brand affinity for NBA Finals (2.12×), NBA playoffs (2.21×), and Health & wellness (1.51×) over the country average.

Where do New England Patriots fans live in United States?

New England Patriots fans in United States are most concentrated in Massachusetts (reach 3,281,655), Florida (reach 1,359,758), and California (reach 915,125). These three regions account for the largest share of the active audience.

What other brands do New England Patriots fans also like?

Beyond New England Patriots itself, the audience over-indexes on NBA playoffs (2.21×), Health & wellness (1.51×), Macy's (1.55×), and Team sport (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New England Patriots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.