Rascasse Audience Intelligence

New England Patriots Audience in United States

A data profile of the people who buy, follow and care about New England Patriots in United States — modelled from more than twelve digital signal sources. New England Patriots has an estimated audience of 27,967,094 people in United States.

#6among American football in United States#6among Team in United States#57in Sports

The average New England Patriots fan in United States is 36.8 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Florida, California.

Top brand affinities include Nancy Mace, NBA playoffs, NBA Finals, with strongest over-indexing on Nancy Mace (2.51× the country average).

Demographically, the New England Patriots audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New England Patriots fan in United States is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Nancy Mace.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New England Patriots profile in United States.

Audience size
28M
in United States
Gender
32.8%♀
67.2% male
Age
36.8
average years
Country rank
#1038
Team in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New England Patriots fans

32.8% are female, 67.2% are male, average age 36.8.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for New England Patriots audience in United States
MetricValue
Female32.8%
Male67.2%
Average age36.8
Estimated audience size27,967,094
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the New England Patriots audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3917%
40-4917%
50+18%
Fig. 04

Worldwide distribution

79.0%

of the worldwide New England Patriots audience comes from United States.

Worldwide audience distribution share by country for New England Patriots
CountryShare
United States79.0%
Canada3.3%
Japan2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New England Patriots audience in United States is strongest.

Fig. 05

Top regions by affinity

New England Patriots fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~700K6.43×
02Maine~600K6.21×
03Rhode Island~500K6.02×
04Massachusetts~3M5.46×
05Vermont~100K2.70×
06Connecticut~500K1.83×
07South Carolina~400K0.93×
08North Carolina~600K0.76×
09Mississippi~200K0.75×
10Florida~1.5M0.72×
11Virginia~400K0.63×
12Delaware~50K0.63×
13Colorado~300K0.61×
14New York~900K0.60×
15Pennsylvania~500K0.59×
16Iowa~100K0.59×
17Hawaii~70K0.59×
18New Mexico~80K0.58×
19Tennessee~300K0.57×
20West Virginia~70K0.53×
21Maryland~200K0.52×
22Louisiana~200K0.52×
23Montana~40K0.52×
24South Dakota~30K0.52×
25Georgia~400K0.50×
26Nevada~100K0.49×
27Kansas~100K0.49×
28Ohio~400K0.48×
29Arizona~300K0.48×
30Arkansas~100K0.48×
31New Jersey~300K0.47×
32Alaska~30K0.46×
33North Dakota~30K0.46×
34Kentucky~200K0.44×
35Nebraska~60K0.44×
36Texas~1M0.43×
37Washington, District of Columbia~40K0.43×
38Michigan~300K0.42×
39Alabama~200K0.42×
40Missouri~200K0.41×
41Washington~200K0.40×
42Idaho~60K0.40×
43Utah~100K0.39×
44Illinois~400K0.38×
45Indiana~200K0.38×
46Oklahoma~100K0.38×
47Wisconsin~200K0.37×
48Minnesota~100K0.36×
49California~1M0.34×
50Oregon~100K0.33×
Fig. 06

Affinity by region

Affinity by region — New England Patriots, United States
0.33×1.00×6.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New England Patriots audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New England Patriots audience
#·InterestCategoryAffinity×
01Gateway PunditNews3.13×
02Nancy MacePolitics & Society2.51×
03Aaron RodgersSports2.27×
04NBA playoffsSports2.21×
05NBA FinalsSports2.12×
06Buffalo BillsSports1.88×
07Dog walkingPets & Animals1.83×
08Lace wigBeauty & Wellness1.78×
09Healthy habitsHealth1.72×
10College basketballSports1.71×
11Melania TrumpPolitics & Society1.69×
12Nordstrom rackFashion & Accessoires1.59×
13Lindsey GrahamPolitics & Society1.58×
14Team sportSports1.57×
15Strength trainingSports1.56×
16Outdoor enthusiastSports1.56×
17Macy'sShopping1.55×
18Self careHealth1.53×
19Health & wellnessHealth1.51×
20College footballSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New England Patriots audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New England Patriots audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.24×
IndividualismJOY0.99×
Community OrientationOPEN0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New England Patriots audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.39×
Risk AppetiteTHRILL0.44×
Social Media UsageJOY0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New England Patriots have in United States?

New England Patriots has an estimated audience of 27,967,094 people in United States, concentrated in Massachusetts and Florida.

02

What is the gender split and age of New England Patriots fans?

32.8% of New England Patriots fans are female, 67.2% are male, with an average age of 36.8 years.

03

Which brands do New England Patriots fans like most?

New England Patriots fans show strongest brand affinity for Nancy Mace (2.51×), NBA playoffs (2.21×), and NBA Finals (2.12×) over the country average.

04

Where do New England Patriots fans live in United States?

New England Patriots fans in United States are most concentrated in Massachusetts (reach ~3M), Florida (reach ~1.5M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do New England Patriots fans also like?

Beyond New England Patriots itself, the audience over-indexes on NBA playoffs (2.21×), NBA Finals (2.12×), Health & wellness (1.51×), and Lindsey Graham (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

Related rankings

See New England Patriots audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New England Patriots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →