Rascasse Audience Intelligence

NBA playoffs Audience in United States

A data profile of the people who buy, follow and care about NBA playoffs in United States — modelled from more than twelve digital signal sources. NBA playoffs has an estimated audience of 38,515,528 people in United States.

#3among Basketball in United States#8among Event in United States#32in Sports

The average NBA playoffs fan in United States is 31.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include NFL, Los Angeles Lakers, NBA, with strongest over-indexing on NFL (1.74× the country average).

Demographically, the NBA playoffs audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NBA playoffs fan in United States is more male, around 31.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NFL.

Category: Sports · Type: Event · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NBA playoffs profile in United States.

Audience size
38.5M
in United States
Gender
41.8%♀
58.2% male
Age
31.3
average years
Country rank
#610
Event in United States
Fig. 01

Search interest · 12-month trend

+161%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NBA playoffs fans

41.8% are female, 58.2% are male, average age 31.3.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for NBA playoffs audience in United States
MetricValue
Female41.8%
Male58.2%
Average age31.3
Estimated audience size38,515,528
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the NBA playoffs audience in United States
Age bracketShare%
16-1941%
20-2923%
30-3916%
40-4912%
50+8%
Fig. 04

Worldwide distribution

45.6%

of the worldwide NBA playoffs audience comes from United States.

Worldwide audience distribution share by country for NBA playoffs
CountryShare
United States45.6%
China8.9%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NBA playoffs audience in United States is strongest.

Fig. 05

Top regions by affinity

NBA playoffs fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~600K1.55×
02Minnesota~700K1.35×
03North Dakota~90K1.30×
04New Mexico~200K1.23×
05Michigan~1M1.15×
06South Dakota~90K1.15×
07Texas~3.5M1.14×
08Arizona~800K1.14×
09Alaska~90K1.14×
10Colorado~600K1.13×
11Utah~400K1.12×
12Ohio~1M1.10×
13Indiana~700K1.08×
14Oregon~400K1.08×
15Montana~100K1.08×
16Wyoming~60K1.07×
17Georgia~1M1.02×
18Massachusetts~700K1.01×
19Arkansas~300K1.01×
20Illinois~1M0.99×
21Maryland~600K0.99×
22Alabama~500K0.99×
23Maine~100K0.99×
24South Carolina~500K0.98×
25Kentucky~400K0.98×
26North Carolina~1M0.97×
27Louisiana~400K0.97×
28Wisconsin~500K0.96×
29Connecticut~300K0.96×
30New Hampshire~100K0.96×
31Florida~2M0.94×
32Mississippi~300K0.94×
33Idaho~200K0.94×
34West Virginia~200K0.94×
35Rhode Island~100K0.94×
36Missouri~500K0.93×
37Hawaii~100K0.92×
38New Jersey~800K0.90×
39Kansas~200K0.90×
40New York~1.5M0.89×
41Pennsylvania~1M0.89×
42Virginia~800K0.89×
43Tennessee~600K0.89×
44California~3.5M0.87×
45Delaware~80K0.87×
46Iowa~200K0.86×
47Nebraska~100K0.86×
48Washington~600K0.84×
49Washington, District of Columbia~90K0.83×
50Nevada~300K0.81×
Fig. 06

Affinity by region

Affinity by region — NBA playoffs, United States
0.81×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NBA playoffs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NBA playoffs audience
#·InterestCategoryAffinity×
01Michael JordanSports3.27×
02LeBron JamesSports3.04×
03Los Angeles LakersSports2.96×
04San Antonio SpursSports2.84×
05New York KnicksSports2.78×
06Underground hip hopMusic & Radio2.70×
07Boston CelticsSports2.67×
08Super BowlSports2.66×
09Golden State WarriorsSports2.60×
10Chicago BullsSports2.60×
11Britney SpearsMusic & Radio2.50×
12NBA FinalsSports2.47×
13WWESports2.21×
14ESPNMovies & TV1.90×
15NBASports1.79×
16NFLSports1.74×
17Taylor SwiftMusic & Radio1.71×
18FIFA World CupSports1.69×
19Harry PotterMovies & TV1.66×
20SpotifyInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NBA playoffs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NBA playoffs audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.13×
Sports ActivityPOWER1.03×
Urban LifestyleOPEN0.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NBA playoffs audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.53×
SpiritualityBALANCE0.57×
ExtroversionTHRILL0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NBA playoffs have in United States?

NBA playoffs has an estimated audience of 38,515,528 people in United States, concentrated in Texas and California.

02

What is the gender split and age of NBA playoffs fans?

41.8% of NBA playoffs fans are female, 58.2% are male, with an average age of 31.3 years.

03

Which brands do NBA playoffs fans like most?

NBA playoffs fans show strongest brand affinity for NFL (1.74×), Los Angeles Lakers (2.96×), and NBA (1.79×) over the country average.

04

Where do NBA playoffs fans live in United States?

NBA playoffs fans in United States are most concentrated in Texas (reach ~3.5M), California (reach ~3.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do NBA playoffs fans also like?

Beyond NBA playoffs itself, the audience over-indexes on Los Angeles Lakers (2.96×), NBA (1.79×), Super Bowl (2.66×), and LeBron James (3.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See NBA playoffs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NBA playoffs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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