NBA playoffs Audience in United States

NBA playoffs logo

NBA playoffs has an estimated audience of 34,904,469 people in United States. 41.8% are female, 58.2% are male, average age 31.3. Top regions: California, Texas, Florida. Top brand affinities: NFL, Los Angeles Lakers, NBA, Super Bowl, LeBron James.

The average NBA playoffs fan in United States is 31.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NFL, Los Angeles Lakers, NBA, with strongest over-indexing on NFL (1.74× the country average). Demographically, the NBA playoffs audience skews more male with an average age of 31.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Basketball

Demographics of NBA playoffs fans

Demographic split for NBA playoffs audience in United States
MetricValue
Female41.8%
Male58.2%
Average age31.3
Estimated audience size34,904,469

Audience persona

The typical NBA playoffs fan in United States is more male, around 31.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for NFL.

Top regions in United States

Top regions ranked by reach for NBA playoffs in United States
RegionReachAffinity
California3,706,3410.97×
Texas3,387,3171.13×
Florida2,226,9060.94×
New York1,635,5860.84×
Illinois1,275,0481.1×
Ohio1,041,1800.97×
North Carolina987,5250.94×
Georgia985,1070.92×
Pennsylvania962,7970.82×
Minnesota843,4051.69×
Massachusetts830,5121.21×
Michigan798,0090.87×
Arizona788,4961.11×
Colorado747,9821.36×
Virginia733,3000.86×
Indiana729,5511.14×
New Jersey716,4680.81×
Tennessee587,5640.84×
Maryland583,5750.97×
Washington562,9470.8×
Wisconsin560,9091.07×
Oklahoma545,5171.41×
South Carolina486,1360.93×
Missouri459,1090.82×
Kentucky432,6860.99×
Alabama419,3730.86×
Oregon406,0051.01×
Louisiana392,5310.87×
Utah391,0301.25×
Connecticut331,8420.95×
Nevada271,8930.81×
Arkansas247,4320.86×
Iowa241,0110.84×
Mississippi228,5770.79×
Kansas224,1240.81×
New Mexico218,8371.25×
Idaho167,9740.96×
New Hampshire150,7141.1×
Nebraska144,9100.83×
Maine138,7311.11×
Hawaii134,0110.89×
West Virginia125,3070.77×
Rhode Island117,3921.06×
Montana104,2311.08×
North Dakota101,8871.42×
South Dakota100,4091.24×
Washington, District of Columbia95,5660.91×
Alaska79,8591.07×
Delaware79,5210.83×
Wyoming55,1501.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NBA playoffs audience
BrandAffinityCategory
NFL1.74×Sports
Los Angeles Lakers2.96×Sports
NBA1.79×Sports
Super Bowl2.66×Sports
LeBron James3.04×Sports
Golden State Warriors2.6×Sports
NBA Finals2.47×Sports
Spotify1.55×Internet & Social Media
Harry Potter1.66×Movies & TV
Underground hip hop2.7×Music & Radio
ESPN1.9×Movies & TV
FIFA World Cup1.69×Sports
WWE2.21×Sports
Boston Celtics2.67×Sports
Chicago Bulls2.6×Sports
Michael Jordan3.27×Sports
Taylor Swift1.71×Music & Radio
NBA TV3.2×Sports
Cooper Flagg2.56×Sports
YouTube Music2.03×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NBA playoffs audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.41
Early Adopter MentalityPOWER1.41
Luxury OrientationPREMIUM1.14
Family OrientationCONSERVATISM1.12
Design AffinityPREMIUM1.05
Social Media UsageJOY0.99

Worldwide distribution

Worldwide audience distribution share by country for NBA playoffs
CountryShare
United States45.2%
China9.7%
Japan6.2%

See NBA playoffs audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does NBA playoffs have in United States?

NBA playoffs has an estimated audience of 34,904,469 people in United States, concentrated in California and Texas.

What is the gender split and age of NBA playoffs fans?

41.8% of NBA playoffs fans are female, 58.2% are male, with an average age of 31.3 years.

Which brands do NBA playoffs fans like most?

NBA playoffs fans show strongest brand affinity for NFL (1.74×), Los Angeles Lakers (2.96×), and NBA (1.79×) over the country average.

Where do NBA playoffs fans live in United States?

NBA playoffs fans in United States are most concentrated in California (reach 3,706,341), Texas (reach 3,387,317), and Florida (reach 2,226,906). These three regions account for the largest share of the active audience.

What other brands do NBA playoffs fans also like?

Beyond NBA playoffs itself, the audience over-indexes on Los Angeles Lakers (2.96×), NBA (1.79×), Super Bowl (2.66×), and LeBron James (3.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NBA playoffs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.