Rascasse Audience Intelligence

NBA playoffs Audience in Germany

A data profile of the people who buy, follow and care about NBA playoffs in Germany — modelled from more than twelve digital signal sources. NBA playoffs has an estimated audience of 2,165,282 people in Germany.

#5among Basketball in Germany#39among Event in Germany#259in Sports

The average NBA playoffs fan in Germany is 30.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Twitch, dB’s, Novak Djokovic, with strongest over-indexing on Twitch (4.74× the country average).

Demographically, the NBA playoffs audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical NBA playoffs fan in Germany is more male, around 30.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Twitch.

Category: Sports · Type: Event · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NBA playoffs profile in Germany.

Audience size
2.2M
in Germany
Gender
33.1%♀
66.9% male
Age
30.3
average years
Country rank
#3079
Event in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NBA playoffs fans

33.1% are female, 66.9% are male, average age 30.3.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for NBA playoffs audience in Germany
MetricValue
Female33.1%
Male66.9%
Average age30.3
Estimated audience size2,165,282
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the NBA playoffs audience in Germany
Age bracketShare%
16-1944%
20-2923%
30-3916%
40-4911%
50+7%
Fig. 04

Worldwide distribution

2.6%

of the worldwide NBA playoffs audience comes from Germany.

Worldwide audience distribution share by country for NBA playoffs
CountryShare
United States45.6%
China8.9%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NBA playoffs audience in Germany is strongest.

Fig. 05

Top regions by affinity

NBA playoffs fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.52×
02Hamburg~70K1.37×
03Hessen~200K1.27×
04Bayern~400K1.23×
05Baden-Württemberg~400K1.18×
06Nordrhein-Westfalen~500K1.12×
07Rheinland-Pfalz~100K1.11×
08Bremen~20K1.02×
09Schleswig-Holstein~70K0.93×
10Niedersachsen~200K0.92×
11Saarland~20K0.80×
12Brandenburg~50K0.78×
13Sachsen~80K0.75×
14Thüringen~40K0.73×
15Sachsen-Anhalt~40K0.67×
16Mecklenburg-Vorpommern~30K0.66×
Fig. 06

Affinity by region

Affinity by region — NBA playoffs, Germany
0.66×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NBA playoffs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NBA playoffs audience
#·InterestCategoryAffinity×
01Chicago BullsSports9.81×
02LeBron JamesSports9.63×
03Los Angeles LakersSports8.82×
04Novak DjokovicSports8.55×
05Golden State WarriorsSports8.31×
06NBA FinalsSports7.41×
07Super BowlSports7.04×
08Dennis SchröderSports6.64×
09TwitchGames4.74×
10FIFA World CupSports2.20×
11Borussia DortmundSports2.09×
12MusicBusiness & Career1.89×
13FoodFood & Beverages1.89×
14TikTokInternet & Social Media1.89×
15dB’sMusic & Radio1.76×
16Arts and musicArts & Culture1.71×
17FC Bayern MunichSports1.68×
18Consumer electronicsTechnology & Electronics1.67×
19Food and drinkFood & Beverages1.55×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NBA playoffs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NBA playoffs audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.24×
Risk AppetiteTHRILL1.33×
Urban LifestyleOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NBA playoffs audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.11×
PatriotismCONSERVATISM0.19×
IndulgenceJOY0.39×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NBA playoffs have in Germany?

NBA playoffs has an estimated audience of 2,165,282 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of NBA playoffs fans?

33.1% of NBA playoffs fans are female, 66.9% are male, with an average age of 30.3 years.

03

Which brands do NBA playoffs fans like most?

NBA playoffs fans show strongest brand affinity for Twitch (4.74×), dB’s (1.76×), and Novak Djokovic (8.55×) over the country average.

04

Where do NBA playoffs fans live in Germany?

NBA playoffs fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do NBA playoffs fans also like?

Beyond NBA playoffs itself, the audience over-indexes on dB’s (1.76×), Novak Djokovic (8.55×), Los Angeles Lakers (8.82×), and FIFA World Cup (2.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See NBA playoffs audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for NBA playoffs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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