NBA playoffs Audience in Germany
NBA playoffs has an estimated audience of 2,171,182 people in Germany. 33.1% are female, 66.9% are male, average age 30.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Twitch, Novak Djokovic, Borussia Dortmund, Los Angeles Lakers, NBA Finals.
The average NBA playoffs fan in Germany is 30.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Twitch, Novak Djokovic, Borussia Dortmund, with strongest over-indexing on Twitch (4.74× the country average). Demographically, the NBA playoffs audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Basketball
Demographics of NBA playoffs fans
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 30.3 |
| Estimated audience size | 2,171,182 |
Audience persona
The typical NBA playoffs fan in Germany is more male, around 30.3 years old, with strong Risk Appetite tendencies and a notable affinity for Twitch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 536,703 | 1.13× |
| Bayern | 449,142 | 1.29× |
| Baden-Württemberg | 367,926 | 1.24× |
| Hessen | 213,901 | 1.29× |
| Niedersachsen | 200,229 | 0.95× |
| Berlin | 156,335 | 1.61× |
| Rheinland-Pfalz | 123,225 | 1.13× |
| Sachsen | 80,728 | 0.76× |
| Schleswig-Holstein | 68,245 | 0.88× |
| Hamburg | 64,128 | 1.31× |
| Brandenburg | 50,018 | 0.74× |
| Thüringen | 38,035 | 0.69× |
| Sachsen-Anhalt | 36,939 | 0.66× |
| Mecklenburg-Vorpommern | 26,207 | 0.63× |
| Saarland | 20,522 | 0.77× |
| Bremen | 17,204 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Twitch | 4.74× | Games |
| Novak Djokovic | 8.55× | Sports |
| Borussia Dortmund | 2.09× | Sports |
| Los Angeles Lakers | 8.82× | Sports |
| NBA Finals | 7.41× | Sports |
| Music | 1.89× | Business & Career |
| Food | 1.89× | Food & Beverages |
| Golden State Warriors | 8.31× | Sports |
| Chicago Bulls | 9.81× | Sports |
| Arts and music | 1.71× | Arts & Culture |
| LeBron James | 9.63× | Sports |
| Super Bowl | 7.04× | Sports |
| FIFA World Cup | 2.2× | Sports |
| Food and drink | 1.55× | Food & Beverages |
| TikTok | 1.89× | Internet & Social Media |
| Consumer electronics | 1.67× | Technology & Electronics |
| Business and industry | 1.51× | Business & Career |
| Oklahoma City Thunder | 11.07× | Sports |
| Houston Rockets | 10.75× | Sports |
| Bundesliga | 1.89× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.38 |
| Early Adopter Mentality | POWER | 1.38 |
| Luxury Orientation | PREMIUM | 1.36 |
| Travelling | THRILL | 1.21 |
| Career Orientation | POWER | 1.19 |
| Social Media Usage | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.2% |
| China | 9.7% |
| Japan | 6.2% |
See NBA playoffs audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does NBA playoffs have in Germany?
NBA playoffs has an estimated audience of 2,171,182 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of NBA playoffs fans?
33.1% of NBA playoffs fans are female, 66.9% are male, with an average age of 30.3 years.
Which brands do NBA playoffs fans like most?
NBA playoffs fans show strongest brand affinity for Twitch (4.74×), Novak Djokovic (8.55×), and Borussia Dortmund (2.09×) over the country average.
Where do NBA playoffs fans live in Germany?
NBA playoffs fans in Germany are most concentrated in Nordrhein-Westfalen (reach 536,703), Bayern (reach 449,142), and Baden-Württemberg (reach 367,926). These three regions account for the largest share of the active audience.
What other brands do NBA playoffs fans also like?
Beyond NBA playoffs itself, the audience over-indexes on Novak Djokovic (8.55×), Borussia Dortmund (2.09×), Los Angeles Lakers (8.82×), and NBA Finals (7.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NBA playoffs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.