NBA Audience in Germany
NBA has an estimated audience of 5,399,542 people in Germany. 33.5% are female, 66.5% are male, average age 33.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alaska, Google Analytics, Gil Ofarim, Golden Gate, Sailor.
The average NBA fan in Germany is 33.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alaska, Google Analytics, Gil Ofarim, with strongest over-indexing on Alaska (7.25× the country average). Demographically, the NBA audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Basketball
Demographics of NBA fans
| Metric | Value |
|---|---|
| Female | 33.5% |
| Male | 66.5% |
| Average age | 33.2 |
| Estimated audience size | 5,399,542 |
Audience persona
The typical NBA fan in Germany is more male, around 33.2 years old, with strong Sports Activity tendencies and a notable affinity for Alaska.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,315,926 | 1.11× |
| Bayern | 1,015,774 | 1.17× |
| Baden-Württemberg | 876,125 | 1.19× |
| Niedersachsen | 532,299 | 1.02× |
| Hessen | 474,169 | 1.15× |
| Berlin | 350,629 | 1.45× |
| Rheinland-Pfalz | 255,295 | 0.94× |
| Sachsen | 221,962 | 0.84× |
| Schleswig-Holstein | 177,324 | 0.91× |
| Hamburg | 147,756 | 1.21× |
| Brandenburg | 138,509 | 0.83× |
| Sachsen-Anhalt | 102,789 | 0.73× |
| Thüringen | 100,748 | 0.73× |
| Mecklenburg-Vorpommern | 71,705 | 0.7× |
| Bremen | 51,155 | 1.11× |
| Saarland | 50,027 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 7.25× | Travel & Leisure |
| Google Analytics | 5.01× | Internet & Social Media |
| Gil Ofarim | 2.25× | Music & Radio |
| Golden Gate | 7.48× | Games |
| Sailor | 6.43× | Travel & Leisure |
| Progressive rock | 1.88× | Music & Radio |
| Jura Mountains | 6.88× | Travel & Leisure |
| Tuscany | 5.63× | Travel & Leisure |
| CAC 40 | 1.65× | Business & Career |
| Stamp collecting | 5.56× | Home & Garden |
| Building insulation | 4.43× | Home & Garden |
| Minnesota | 6.18× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 4.8× | Music & Radio |
| Handmade Gifts | 1.87× | Kids & Family |
| Graham Greene | 3.75× | Literature |
| Staycation | 2.82× | Home & Garden |
| Graham Greene (actor) | 2.66× | |
| Hog Hunting | 3.11× | Sports |
| Food quality | 6.22× | Food & Beverages |
| Rajasthan | 6.9× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.24 |
| Early Adopter Mentality | POWER | 1.2 |
| DIY Mentality | THRILL | 1.19 |
| Luxury Orientation | PREMIUM | 1.17 |
| Career Orientation | POWER | 1.16 |
| Travelling | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| China | 5.5% |
| Philippines | 5.0% |
See NBA audiences in other countries
More Basketball audiences in Germany
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
- NBA playoffs (2,171,183)
Frequently asked questions
How many fans does NBA have in Germany?
NBA has an estimated audience of 5,399,542 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of NBA fans?
33.5% of NBA fans are female, 66.5% are male, with an average age of 33.2 years.
Which brands do NBA fans like most?
NBA fans show strongest brand affinity for Alaska (7.25×), Google Analytics (5.01×), and Gil Ofarim (2.25×) over the country average.
Where do NBA fans live in Germany?
NBA fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,315,926), Bayern (reach 1,015,774), and Baden-Württemberg (reach 876,125). These three regions account for the largest share of the active audience.
What other brands do NBA fans also like?
Beyond NBA itself, the audience over-indexes on Google Analytics (5.01×), Gil Ofarim (2.25×), Golden Gate (7.48×), and Sailor (6.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NBA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.