Underground hip hop Audience in Germany
Underground hip hop has an estimated audience of 4,082,392 people in Germany. 52.5% are female, 47.5% are male, average age 32.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Travis Scott, Freestyle rap, Drake, Spotify, Finch.
The average Underground hip hop fan in Germany is 32.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Travis Scott, Freestyle rap, Drake, with strongest over-indexing on Travis Scott (9.76× the country average). Demographically, the Underground hip hop audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Underground hip hop fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 32.6 |
| Estimated audience size | 4,082,392 |
Audience persona
The typical Underground hip hop fan in Germany is balanced, around 32.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Travis Scott.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 270,559 | 0.3× |
| Niedersachsen | 207,157 | 0.52× |
| Bayern | 203,147 | 0.31× |
| Baden-Württemberg | 185,928 | 0.33× |
| Rheinland-Pfalz | 165,136 | 0.81× |
| Thüringen | 157,475 | 1.51× |
| Schleswig-Holstein | 148,051 | 1.01× |
| Brandenburg | 144,011 | 1.14× |
| Sachsen | 143,692 | 0.72× |
| Sachsen-Anhalt | 142,837 | 1.35× |
| Hessen | 135,504 | 0.44× |
| Mecklenburg-Vorpommern | 132,718 | 1.7× |
| Bremen | 119,734 | 3.43× |
| Berlin | 106,104 | 0.58× |
| Saarland | 101,836 | 2.03× |
| Hamburg | 99,583 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Travis Scott | 9.76× | Music & Radio |
| Freestyle rap | 12.44× | Music & Radio |
| Drake | 9.27× | Music & Radio |
| Spotify | 2.3× | Internet & Social Media |
| Finch | 3.6× | Music & Radio |
| Business and industry | 1.51× | Business & Career |
| TikTok | 1.75× | Internet & Social Media |
| Alternative hip hop | 3.9× | Music & Radio |
| Livemusic | 2.99× | Music & Radio |
| Kanye West | 6.51× | Music & Radio |
| East Coast hip hop | 3.84× | Music & Radio |
| Old-school hip hop | 4.97× | Music & Radio |
| Dance music | 2.99× | Music & Radio |
| FIFA World Cup | 1.67× | Sports |
| West Coast hip hop | 3.82× | Music & Radio |
| ASAP Rocky | 8.22× | Music & Radio |
| SV Werder Bremen | 1.85× | Sports |
| Galatasaray S.K. | 2.11× | Sports |
| UEFA Champions League | 1.66× | Sports |
| Christian hip hop | 3.97× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.39 |
| Travelling | THRILL | 1.17 |
| Early Adopter Mentality | POWER | 1.15 |
| Sustainability | BALANCE | 1.11 |
| Social Media Usage | JOY | 1.1 |
| Price Sensitivity | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.5% |
| China | 7.4% |
| Germany | 6.1% |
See Underground hip hop audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Underground hip hop have in Germany?
Underground hip hop has an estimated audience of 4,082,392 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Underground hip hop fans?
52.5% of Underground hip hop fans are female, 47.5% are male, with an average age of 32.6 years.
Which brands do Underground hip hop fans like most?
Underground hip hop fans show strongest brand affinity for Travis Scott (9.76×), Freestyle rap (12.44×), and Drake (9.27×) over the country average.
Where do Underground hip hop fans live in Germany?
Underground hip hop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 270,559), Niedersachsen (reach 207,157), and Bayern (reach 203,147). These three regions account for the largest share of the active audience.
What other brands do Underground hip hop fans also like?
Beyond Underground hip hop itself, the audience over-indexes on Freestyle rap (12.44×), Drake (9.27×), Spotify (2.3×), and Finch (3.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Underground hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.