East Coast hip hop Audience in Germany
East Coast hip hop has an estimated audience of 4,296,836 people in Germany. 44.0% are female, 56.0% are male, average age 28.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Handmade Gifts, Magazine (band), N'Golo Kanté, Commercial mortgage.
The average East Coast hip hop fan in Germany is 28.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Handmade Gifts, Magazine (band), with strongest over-indexing on Progressive rock (2.15× the country average). Demographically, the East Coast hip hop audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of East Coast hip hop fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 28.8 |
| Estimated audience size | 4,296,836 |
Audience persona
The typical East Coast hip hop fan in Germany is more male, around 28.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,021,969 | 1.09× |
| Bayern | 735,065 | 1.06× |
| Baden-Württemberg | 649,816 | 1.11× |
| Niedersachsen | 428,156 | 1.03× |
| Hessen | 388,477 | 1.19× |
| Berlin | 233,570 | 1.22× |
| Sachsen | 219,662 | 1.04× |
| Rheinland-Pfalz | 208,781 | 0.97× |
| Schleswig-Holstein | 123,560 | 0.8× |
| Brandenburg | 111,142 | 0.83× |
| Hamburg | 105,246 | 1.08× |
| Thüringen | 86,049 | 0.79× |
| Sachsen-Anhalt | 80,299 | 0.72× |
| Mecklenburg-Vorpommern | 56,215 | 0.69× |
| Saarland | 56,112 | 1.06× |
| Bremen | 49,339 | 1.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.15× | Music & Radio |
| Handmade Gifts | 1.98× | Kids & Family |
| Magazine (band) | 3.88× | Music & Radio |
| N'Golo Kanté | 4.24× | Sports |
| Commercial mortgage | 1.55× | Business & Career |
| Whataburger | 4.24× | Food & Beverages |
| Motorhome stopover | 4.24× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.38× | Music & Radio |
| Fantasy Earth: Zero | 4.24× | Games |
| myDealZ | 1.73× | Shopping |
| Ireen Sheer | 1.66× | Music & Radio |
| Information sensitivity | 3.01× | Technology & Electronics |
| Home Delivery | 1.54× | Food & Beverages |
| Building insulation | 2.2× | Home & Garden |
| Phil Campbell (musician) | 2.58× | Music & Radio |
| Stamp collecting | 2.44× | Home & Garden |
| Carrie (novel) | 2.64× | Literature |
| Picnic | 1.7× | Kids & Family |
| Granola | 4.24× | Food & Beverages |
| Liberace | 2.71× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.2 |
| Luxury Orientation | PREMIUM | 1.11 |
| Patriotism | CONSERVATISM | 1.06 |
| Sports Activity | POWER | 1.05 |
| Early Adopter Mentality | POWER | 1.02 |
| Urban Lifestyle | OPEN | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| Japan | 8.7% |
| China | 8.5% |
See East Coast hip hop audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does East Coast hip hop have in Germany?
East Coast hip hop has an estimated audience of 4,296,836 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of East Coast hip hop fans?
44.0% of East Coast hip hop fans are female, 56.0% are male, with an average age of 28.8 years.
Which brands do East Coast hip hop fans like most?
East Coast hip hop fans show strongest brand affinity for Progressive rock (2.15×), Handmade Gifts (1.98×), and Magazine (band) (3.88×) over the country average.
Where do East Coast hip hop fans live in Germany?
East Coast hip hop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,021,969), Bayern (reach 735,065), and Baden-Württemberg (reach 649,816). These three regions account for the largest share of the active audience.
What other brands do East Coast hip hop fans also like?
Beyond East Coast hip hop itself, the audience over-indexes on Handmade Gifts (1.98×), Magazine (band) (3.88×), N'Golo Kanté (4.24×), and Commercial mortgage (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for East Coast hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.