Rascasse Audience Intelligence

East Coast hip hop Audience in Germany

A data profile of the people who buy, follow and care about East Coast hip hop in Germany — modelled from more than twelve digital signal sources. East Coast hip hop has an estimated audience of 4,296,836 people in Germany.

#31among Musical genre in Germany#833among Topic in Germany#80in Music & Radio

The average East Coast hip hop fan in Germany is 28.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Haftbefehl, Luxury goods, Underground hip hop, with strongest over-indexing on Haftbefehl (4.24× the country average).

Demographically, the East Coast hip hop audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical East Coast hip hop fan in Germany is more male, around 28.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Haftbefehl.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the East Coast hip hop profile in Germany.

Audience size
4.3M
in Germany
Gender
44.0%♀
56.0% male
Age
28.8
average years
Country rank
#1345
Topic in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of East Coast hip hop fans

44.0% are female, 56.0% are male, average age 28.8.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for East Coast hip hop audience in Germany
MetricValue
Female44.0%
Male56.0%
Average age28.8
Estimated audience size4,296,836
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the East Coast hip hop audience in Germany
Age bracketShare%
16-1947%
20-2926%
30-3914%
40-499%
50+4%
Fig. 04

Worldwide distribution

3.5%

of the worldwide East Coast hip hop audience comes from Germany.

Worldwide audience distribution share by country for East Coast hip hop
CountryShare
United States26.0%
Japan8.7%
China8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the East Coast hip hop audience in Germany is strongest.

Fig. 05

Top regions by affinity

East Coast hip hop fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.14×
02Hessen~400K1.13×
03Berlin~200K1.08×
04Baden-Württemberg~600K1.04×
05Saarland~60K1.04×
06Nordrhein-Westfalen~1M1.03×
07Hamburg~100K1.02×
08Sachsen~200K1.01×
09Bayern~700K0.99×
10Rheinland-Pfalz~200K0.98×
11Niedersachsen~400K0.95×
12Thüringen~100K0.95×
13Mecklenburg-Vorpommern~80K0.95×
14Brandenburg~100K0.94×
15Sachsen-Anhalt~100K0.93×
16Schleswig-Holstein~100K0.92×
Fig. 06

Affinity by region

Affinity by region — East Coast hip hop, Germany
0.92×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the East Coast hip hop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for East Coast hip hop audience
#·InterestCategoryAffinity×
01HaftbefehlMusic & Radio4.24×
02Underground hip hopMusic & Radio3.84×
03DancehallsMusic & Radio3.63×
04Megan FoxMovies & TV3.45×
05ReggaetonMusic & Radio3.33×
06Epic GamesGames3.11×
07FinchMusic & Radio2.90×
08Nina ChubaMusic & Radio2.72×
09Robert RedfordMovies & TV2.47×
10Google DriveTechnology & Electronics2.37×
11LivemusicMusic & Radio2.19×
12Luxury goodsFashion & Accessoires1.96×
13Dance musicMusic & Radio1.94×
14House musicMusic & Radio1.85×
15Musical instrumentMusic & Radio1.84×
16NikeFashion & Accessoires1.68×
17Lieferando.deFood & Beverages1.67×
18TransfermarktSports1.66×
19TipicoGames1.66×
20BatmanMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the East Coast hip hop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by East Coast hip hop audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.39×
Luxury OrientationPREMIUM1.38×
SpiritualityBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by East Coast hip hop audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.83×
Need for SecurityCONSERVATISM0.85×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does East Coast hip hop have in Germany?

East Coast hip hop has an estimated audience of 4,296,836 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of East Coast hip hop fans?

44.0% of East Coast hip hop fans are female, 56.0% are male, with an average age of 28.8 years.

03

Which brands do East Coast hip hop fans like most?

East Coast hip hop fans show strongest brand affinity for Haftbefehl (4.24×), Luxury goods (1.96×), and Underground hip hop (3.84×) over the country average.

04

Where do East Coast hip hop fans live in Germany?

East Coast hip hop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do East Coast hip hop fans also like?

Beyond East Coast hip hop itself, the audience over-indexes on Luxury goods (1.96×), Underground hip hop (3.84×), Dancehalls (3.63×), and Lieferando.de (1.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See East Coast hip hop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for East Coast hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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