Epic Games Audience in Germany
Epic Games has an estimated audience of 3,462,815 people in Germany. 27.4% are female, 72.6% are male, average age 27.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Superman, World of Warcraft, Harry Potter, FIFA World Cup.
The average Epic Games fan in Germany is 27.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Superman, World of Warcraft, with strongest over-indexing on Borussia Dortmund (2.31× the country average). Demographically, the Epic Games audience skews more male with an average age of 27.7, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand
Demographics of Epic Games fans
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 27.7 |
| Estimated audience size | 3,462,815 |
Audience persona
The typical Epic Games fan in Germany is more male, around 27.7 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 822,123 | 1.09× |
| Bayern | 497,554 | 0.89× |
| Baden-Württemberg | 434,663 | 0.92× |
| Niedersachsen | 362,289 | 1.08× |
| Hessen | 284,505 | 1.08× |
| Rheinland-Pfalz | 177,124 | 1.02× |
| Sachsen | 176,003 | 1.04× |
| Berlin | 130,325 | 0.84× |
| Schleswig-Holstein | 128,428 | 1.03× |
| Brandenburg | 114,296 | 1.06× |
| Sachsen-Anhalt | 102,130 | 1.14× |
| Thüringen | 98,586 | 1.12× |
| Mecklenburg-Vorpommern | 65,127 | 0.99× |
| Hamburg | 62,486 | 0.8× |
| Saarland | 39,511 | 0.93× |
| Bremen | 29,063 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.31× | Sports |
| Superman | 4.37× | Movies & TV |
| World of Warcraft | 6.24× | Games |
| Harry Potter | 2.42× | Movies & TV |
| FIFA World Cup | 2.8× | Sports |
| Strategy video game | 6.91× | Games |
| Euphoria | 2.91× | Movies & TV |
| Call of Duty | 5.82× | Games |
| Steam | 4.32× | Games |
| Anime convention | 5.04× | Literature |
| Sports | 1.77× | Sports |
| Auto maintenance | 4.61× | Cars & Mobility |
| Tabletop game | 5.68× | Games |
| Minecraft | 6.61× | Games |
| Real-time strategy | 4.94× | Games |
| 2. Bundesliga | 2.71× | Sports |
| Galatasaray S.K. | 2.86× | Sports |
| Efficient energy use | 3.42× | Technology & Electronics |
| Bundesliga | 1.95× | Sports |
| FC Bayern Munich | 1.92× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.19 |
| Sustainability | BALANCE | 1.09 |
| Social Media Usage | JOY | 1.08 |
| Urban Lifestyle | OPEN | 1.06 |
| Career Orientation | POWER | 1.06 |
| Community Orientation | OPEN | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| Brazil | 7.8% |
| India | 4.6% |
See Epic Games audiences in other countries
More Games audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Epic Games have in Germany?
Epic Games has an estimated audience of 3,462,815 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Epic Games fans?
27.4% of Epic Games fans are female, 72.6% are male, with an average age of 27.7 years.
Which brands do Epic Games fans like most?
Epic Games fans show strongest brand affinity for Borussia Dortmund (2.31×), Superman (4.37×), and World of Warcraft (6.24×) over the country average.
Where do Epic Games fans live in Germany?
Epic Games fans in Germany are most concentrated in Nordrhein-Westfalen (reach 822,123), Bayern (reach 497,554), and Baden-Württemberg (reach 434,663). These three regions account for the largest share of the active audience.
What other brands do Epic Games fans also like?
Beyond Epic Games itself, the audience over-indexes on Superman (4.37×), World of Warcraft (6.24×), Harry Potter (2.42×), and FIFA World Cup (2.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Epic Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.