Rascasse Audience Intelligence

Epic Games Target Market in Germany

A data profile of the people who buy, follow and care about Epic Games in Germany — modelled from more than twelve digital signal sources. Epic Games has an estimated audience of 3,191,948 people in Germany.

#237among Brand in Germany#49in Games

The average Epic Games fan in Germany is 27.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIFA World Cup, Superman, World of Warcraft, with strongest over-indexing on FIFA World Cup (2.8× the country average).

Demographically, the Epic Games audience skews more male with an average age of 27.7, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Epic Games fan in Germany is more male, around 27.7 years old, with strong Risk Appetite tendencies and a notable affinity for FIFA World Cup.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Epic Games profile in Germany.

Audience size
3.2M
in Germany
Gender
27.4%♀
72.6% male
Age
27.7
average years
Country rank
#1954
Brand in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Epic Games

27.4% are female, 72.6% are male, average age 27.7.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Epic Games audience in Germany
MetricValue
Female27.4%
Male72.6%
Average age27.7
Estimated audience size3,191,948
Fig. 03

Age distribution

Ø 27.7
average years
Age distribution of the Epic Games audience in Germany
Age bracketShare%
16-1952%
20-2922%
30-3914%
40-497%
50+4%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Epic Games audience comes from Germany.

Worldwide audience distribution share by country for Epic Games
CountryShare
United States14.6%
Brazil7.8%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Epic Games audience in Germany is strongest.

Fig. 05

Top regions by affinity

Epic Games customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~100K1.18×
02Thüringen~100K1.13×
03Brandenburg~100K1.08×
04Niedersachsen~400K1.07×
05Nordrhein-Westfalen~800K1.05×
06Hessen~300K1.04×
07Sachsen~200K1.04×
08Schleswig-Holstein~100K1.04×
09Rheinland-Pfalz~200K1.03×
10Mecklenburg-Vorpommern~70K1.02×
11Bremen~30K1.00×
12Saarland~40K0.97×
13Baden-Württemberg~400K0.90×
14Bayern~500K0.86×
15Berlin~100K0.82×
16Hamburg~60K0.78×
Fig. 06

Affinity by region

Affinity by region — Epic Games, Germany
0.78×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Epic Games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Epic Games audience
#·InterestCategoryAffinity×
01Strategy video gameGames6.91×
02MinecraftGames6.61×
03World of WarcraftGames6.24×
04Call of DutyGames5.82×
05Tabletop gameGames5.68×
06Anime conventionLiterature5.04×
07Real-time strategyGames4.94×
08Auto maintenanceCars & Mobility4.61×
09SupermanMovies & TV4.37×
10SteamGames4.32×
11Efficient energy useTechnology & Electronics3.42×
12FIFA World CupSports2.80×
132. BundesligaSports2.71×
14Harry PotterMovies & TV2.42×
15Borussia DortmundSports2.31×
16BundesligaSports1.95×
17FC Bayern MunichSports1.92×
18SportsSports1.77×
19dB’sMusic & Radio1.51×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Epic Games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Epic Games audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.75×
PatriotismCONSERVATISM1.75×
Career OrientationPOWER1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Epic Games audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.60×
CreativityOPEN0.77×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Epic Games's target market in Germany?

Epic Games's target market in Germany covers an estimated 3,191,948 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Epic Games customers?

27.4% of the Epic Games audience are female, 72.6% are male, with an average age of 27.7 years.

03

Which brands do Epic Games fans like most?

Epic Games fans show strongest brand affinity for FIFA World Cup (2.8×), Superman (4.37×), and World of Warcraft (6.24×) over the country average.

04

Where do Epic Games fans live in Germany?

Epic Games fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Epic Games fans also like?

Beyond Epic Games itself, the audience over-indexes on Superman (4.37×), World of Warcraft (6.24×), Harry Potter (2.42×), and Strategy video game (6.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Epic Games audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Epic Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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