Business and industry Audience in Germany
Business and industry has an estimated audience of 39,157,864 people in Germany. 52.2% are female, 47.8% are male, average age 37.6. Top regions: Bayern, Sachsen, Hessen. Top brand affinities: Rocking chair, Vapor steam cleaner, New car smell, Maccabi Haifa F.C., PSV Eindhoven.
The average Business and industry fan in Germany is 37.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Sachsen, Hessen. Top brand affinities include Rocking chair, Vapor steam cleaner, New car smell, with strongest over-indexing on Rocking chair (337.82× the country average). Demographically, the Business and industry audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Business and industry fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 37.6 |
| Estimated audience size | 39,157,864 |
Audience persona
The typical Business and industry fan in Germany is balanced, around 37.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Rocking chair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 3,870,245 | 0.61× |
| Sachsen | 3,031,817 | 1.65× |
| Hessen | 2,825,599 | 0.95× |
| Nordrhein-Westfalen | 2,818,886 | 0.33× |
| Baden-Württemberg | 2,789,028 | 0.52× |
| Rheinland-Pfalz | 2,399,669 | 1.22× |
| Niedersachsen | 2,243,380 | 0.59× |
| Brandenburg | 1,917,560 | 1.64× |
| Schleswig-Holstein | 1,761,879 | 1.25× |
| Berlin | 1,620,718 | 0.93× |
| Sachsen-Anhalt | 1,601,698 | 1.62× |
| Hamburg | 1,206,602 | 1.36× |
| Mecklenburg-Vorpommern | 869,330 | 1.16× |
| Thüringen | 678,496 | 0.68× |
| Bremen | 528,661 | 1.69× |
| Saarland | 288,065 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rocking chair | 337.82× | Home & Garden |
| Vapor steam cleaner | 213.06× | Home & Garden |
| New car smell | 535.95× | Cars & Mobility |
| Maccabi Haifa F.C. | 471.63× | Sports |
| PSV Eindhoven | 73.33× | Sports |
| Daniel Craig | 36.16× | Movies & TV |
| FIFA Women's World Cup | 58.67× | Sports |
| New Zealand national rugby league team | 727.27× | Sports |
| R.S.C. Anderlecht | 59.67× | Sports |
| K.A.A. Gent | 63.33× | Sports |
| Club Brugge KV | 58.48× | Sports |
| Monte Carlo Rally | 68× | Sports |
| Eni | 31.93× | Cars & Mobility |
| Transgender activism | 37.33× | Politics & Society |
| Madison Beer | 11.54× | Music & Radio |
| Tongue piercing | 64× | Fashion & Accessoires |
| Made in France | 9.3× | Business & Career |
| Ricky Martin | 15.13× | Music & Radio |
| Wembley Stadium | 36.73× | Sports |
| Black Friday (shopping) | 3.24× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.41 |
| Luxury Orientation | PREMIUM | 1.25 |
| Career Orientation | POWER | 1.21 |
| Price Sensitivity | PREMIUM | 1.18 |
| Indulgence | JOY | 1.15 |
| Early Adopter Mentality | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 10.5% |
| India | 5.7% |
See Business and industry audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
- Sports and outdoors (37,119,565)
Frequently asked questions
How many fans does Business and industry have in Germany?
Business and industry has an estimated audience of 39,157,864 people in Germany, concentrated in Bayern and Sachsen.
What is the gender split and age of Business and industry fans?
52.2% of Business and industry fans are female, 47.8% are male, with an average age of 37.6 years.
Which brands do Business and industry fans like most?
Business and industry fans show strongest brand affinity for Rocking chair (337.82×), Vapor steam cleaner (213.06×), and New car smell (535.95×) over the country average.
Where do Business and industry fans live in Germany?
Business and industry fans in Germany are most concentrated in Bayern (reach 3,870,245), Sachsen (reach 3,031,817), and Hessen (reach 2,825,599). These three regions account for the largest share of the active audience.
What other brands do Business and industry fans also like?
Beyond Business and industry itself, the audience over-indexes on Vapor steam cleaner (213.06×), New car smell (535.95×), Maccabi Haifa F.C. (471.63×), and PSV Eindhoven (73.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Business and industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.