Rascasse Audience Intelligence

Business and industry Audience in Germany

A data profile of the people who buy, follow and care about Business and industry in Germany — modelled from more than twelve digital signal sources. Business and industry has an estimated audience of 39,157,864 people in Germany.

#3among Lifestyle cluster in Germany#3among Topic in Germany#1in Business & Career

The average Business and industry fan in Germany is 37.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Borussia Dortmund, SV Werder Bremen, Lieferando.de, with strongest over-indexing on Borussia Dortmund (1.51× the country average).

Demographically, the Business and industry audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Business and industry fan in Germany is balanced, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Borussia Dortmund.

Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business and industry profile in Germany.

Audience size
39.2M
in Germany
Gender
52.2%♀
47.8% male
Age
37.6
average years
Country rank
#10
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business and industry fans

52.2% are female, 47.8% are male, average age 37.6.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Business and industry audience in Germany
MetricValue
Female52.2%
Male47.8%
Average age37.6
Estimated audience size39,157,864
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Business and industry audience in Germany
Age bracketShare%
16-1925%
20-2918%
30-3920%
40-4922%
50+16%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Business and industry audience comes from Germany.

Worldwide audience distribution share by country for Business and industry
CountryShare
United States23.7%
Japan10.5%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business and industry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Business and industry fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~2.5M1.20×
02Brandenburg~1.5M1.13×
03Hamburg~1M1.08×
04Schleswig-Holstein~1.5M1.06×
05Rheinland-Pfalz~2M1.05×
06Sachsen-Anhalt~1M1.03×
07Mecklenburg-Vorpommern~800K1.01×
08Bremen~300K1.01×
09Saarland~500K1.00×
10Thüringen~1M0.99×
11Hessen~3M0.98×
12Berlin~1.5M0.97×
13Niedersachsen~3.5M0.90×
14Baden-Württemberg~4.5M0.87×
15Bayern~5.5M0.86×
16Nordrhein-Westfalen~7M0.81×
Fig. 06

Affinity by region

Affinity by region — Business and industry, Germany
0.81×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business and industry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business and industry audience
#·InterestCategoryAffinity×
01Borussia DortmundSports1.51×
02SV Werder BremenSports1.51×
03Lieferando.deFood & Beverages1.51×
04CHECK24Business & Career1.51×
05VfB StuttgartSports1.51×
06House musicMusic & Radio1.51×
07PostbankBusiness & Career1.51×
08HugendubelShopping1.51×
09Borussia MönchengladbachSports1.51×
10TipicoGames1.51×
11Dynamo DresdenSports1.51×
12Musical instrumentMusic & Radio1.51×
13FC Schalke 04Sports1.51×
14Hamburger SVSports1.51×
15Aral AGCars & Mobility1.51×
16Manuel NeuerSports1.51×
17RB LeipzigSports1.51×
18FlixBusCars & Mobility1.51×
191. FC KölnSports1.51×
20Der TagesspiegelNews1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business and industry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business and industry audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.29×
Convenience OrientationPREMIUM1.25×
TraditionCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business and industry audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
DIY MentalityTHRILL0.80×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business and industry have in Germany?

Business and industry has an estimated audience of 39,157,864 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Business and industry fans?

52.2% of Business and industry fans are female, 47.8% are male, with an average age of 37.6 years.

03

Which brands do Business and industry fans like most?

Business and industry fans show strongest brand affinity for Borussia Dortmund (1.51×), SV Werder Bremen (1.51×), and Lieferando.de (1.51×) over the country average.

04

Where do Business and industry fans live in Germany?

Business and industry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~7M), Bayern (reach ~5.5M), and Baden-Württemberg (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Business and industry fans also like?

Beyond Business and industry itself, the audience over-indexes on SV Werder Bremen (1.51×), Lieferando.de (1.51×), CHECK24 (1.51×), and VfB Stuttgart (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Germany

See Business and industry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Business and industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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