Business and industry Audience in Mexico
Business and industry has an estimated audience of 15,308,017 people in Mexico. 50.1% are female, 49.9% are male, average age 30.7. Top regions: Coahuila de Zaragoza, Guanajuato, Chihuahua. Top brand affinities: Chris Martin, National Car Rental, Mobile payment, Puma, MSN.
The average Business and industry fan in Mexico is 30.7 years old, balanced, and lives primarily in Coahuila de Zaragoza. The audience is concentrated in Coahuila de Zaragoza, Guanajuato, Chihuahua. Top brand affinities include Chris Martin, National Car Rental, Mobile payment, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Business and industry audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Business and industry fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 30.7 |
| Estimated audience size | 15,308,017 |
Audience persona
The typical Business and industry fan in Mexico is balanced, around 30.7 years old, with strong Design Affinity tendencies and a notable affinity for Chris Martin.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Coahuila de Zaragoza | 884,835 | 1.93× |
| Guanajuato | 860,341 | 1.19× |
| Chihuahua | 826,887 | 1.56× |
| Baja California | 778,637 | 1.22× |
| Distrito Federal | 777,329 | 0.39× |
| State of Mexico | 749,359 | 0.36× |
| Jalisco | 738,344 | 0.65× |
| Nuevo Leon | 647,120 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Wattpad | 3.25× | Internet & Social Media |
| Local news | 4.84× | News |
| Stone Island | 20× | Fashion & Accessoires |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| George Clooney | 5.84× | Movies & TV |
| Catholic Church | 1.72× | Politics & Society |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| Nightlife | 2.1× | Arts & Culture |
| Streetwear | 2.35× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2 |
| Price Sensitivity | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 10.5% |
| India | 5.7% |
See Business and industry audiences in other countries
- Business and industry — Germany
- Business and industry — United States
- Business and industry — United Kingdom
- Business and industry — France
- Business and industry — Italy
- Business and industry — Spain
- Business and industry — Brazil
- Business and industry — Japan
- Business and industry — South Korea
- Business and industry — India
- Business and industry — Canada
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
Frequently asked questions
How many fans does Business and industry have in Mexico?
Business and industry has an estimated audience of 15,308,017 people in Mexico, concentrated in Coahuila de Zaragoza and Guanajuato.
What is the gender split and age of Business and industry fans?
50.1% of Business and industry fans are female, 49.9% are male, with an average age of 30.7 years.
Which brands do Business and industry fans like most?
Business and industry fans show strongest brand affinity for Chris Martin (17.73×), National Car Rental (17.97×), and Mobile payment (5.93×) over the country average.
Where do Business and industry fans live in Mexico?
Business and industry fans in Mexico are most concentrated in Coahuila de Zaragoza (reach 884,835), Guanajuato (reach 860,341), and Chihuahua (reach 826,887). These three regions account for the largest share of the active audience.
What other brands do Business and industry fans also like?
Beyond Business and industry itself, the audience over-indexes on National Car Rental (17.97×), Mobile payment (5.93×), Puma (2.76×), and MSN (2.9×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Business and industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.