A data profile of the people who buy, follow and care about Banana in Mexico — modelled from more than twelve digital signal sources. Banana has an estimated audience of 4,011,646 people in Mexico.
Banana has an estimated audience of 4,011,646 people in Mexico. 54.6% are female, 45.4% are male, average age 26.9. Top brand affinities: Liga MX, Music, Fitness and wellness, Cruz Azul, YouTube.
Top brand affinities include Liga MX, Music, Fitness and wellness, with strongest over-indexing on Liga MX (66.06× the country average).
Demographically, the Banana audience skews balanced with an average age of 26.9, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Banana fan in Mexico is balanced, around 26.9 years old, with strong Spirituality tendencies and a notable affinity for Liga MX.
The key figures that characterise the Banana profile in Mexico.
54.6% are female, 45.4% are male, average age 26.9.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 26.9 |
| Estimated audience size | 4,011,646 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 60% | |
| 20-29 | 17% | |
| 30-39 | 11% | |
| 40-49 | 8% | |
| 50+ | 4% |
of the worldwide Banana audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.1% |
| Mexico | 7.8% |
| Thailand | 4.8% |
The strongest cross-interests of the Banana audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | YouTube | Movies & TV | 67.94× | ||
| 02 | Video | Movies & TV | 67.80× | ||
| 03 | Arts and music | Arts & Culture | 66.16× | ||
| 04 | Movies | Movies & TV | 66.09× | ||
| 05 | Liga MX | Sports | 66.06× | ||
| 06 | Food | Food & Beverages | 65.62× | ||
| 07 | Games | Games | 65.33× | ||
| 08 | Food and drink | Food & Beverages | 65.21× | ||
| 09 | Consumer electronics | Technology & Electronics | 65.00× | ||
| 10 | Music | Business & Career | 64.94× | ||
| 11 | Online shopping | Shopping | 64.87× | ||
| 12 | Shopping and fashion | Shopping | 64.81× | ||
| 13 | Sports | Sports | 64.77× | ||
| 14 | Sports and outdoors | Sports | 64.75× | ||
| 15 | Fitness and wellness | Sports | 64.42× | ||
| 16 | Shopping | Shopping | 64.19× | ||
| 17 | Business and industry | Business & Career | 64.17× | ||
| 18 | Cruz Azul | Sports | 63.49× | ||
| 19 | TV | Movies & TV | 63.37× | ||
| 20 | Reading | Literature | 63.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 57.31× | |
| Social Media Usage | JOY | 39.15× | |
| Tradition | CONSERVATISM | 38.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 7.11× | |
| Early Adopter Mentality | POWER | 7.73× | |
| Quality Awareness | PREMIUM | 7.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Banana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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